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“WHAT’S YOUR OLD van saying about you?… Cow cow cow cow cow cow cow… cowboys” – just one of a total of 21 complaints made and upheld by Ireland’s advertising watchdog in it’s latest complaints bulletin.
The Advertising Standards Authority for Ireland (ASAI) outlined the various print, online, television and brochure advertisements that breached the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland.
The motor company had its knuckles rapped for its radio advertisement for the Renault van range that posed the question:
What’s your old van saying about you?
Cow cow cow cow cow cow cow… Cowboys.
The complainants believed it was inappropriate to suggest that anybody driving an old van was a “cowboy”. The ASAI upheld the complaint and and labelled the ad as “inappropriate and offensive”.
Renault defended themselves by saying: “Van drivers were known for their particular sense of humour”.
A complaint was made against an advertisement by Bite a Bargain for a ‘secret santa mystery gift’ that cost just €39 but had a maximum of €315 worth of goods inside and a minimum of €185. They advert also said:
You get great products from brands like Revlon, Babyliss and iMunky all in one big grab-bag of a present. You don’t know what you’ve got until you open the box. And that’s just part of the fun.
All the complaints said the retail value of the contents of the mystery box did not match the value suggested by the advertisers, with most of the complainants believing that the contents were worth less than €50. In addition, they said that they had not received any of the branded items mentioned in the advertising.
The ASAI upheld the complaints and stated that the advertising must not appear in the same format again.
A woman disputed Lidl’s advertising for ‘Ladies’ Toning Shoes, €24.99′. The ad read:
Toning effect: With a multilayered rounded sole creating imbalance in the foot, causing the leg muscles to work harder to maintain stability
The complainant said that the advertisers were claiming that the toning shoes aided muscle toning and disputed that the product could deliver this effect.
The advertisers said that it had never been their intention to mislead their customers and that they did not claim the shows would deliver the desired effect through wear alone and they had to be worn whilst exercising to achieve results.
The ASAI upheld the complaint and noted that the advertising must “not appear in the same format again without adequate substantiation for the claims being made”.
A complaint against McCabe’s Pharmacy was upheld after an advert on their webpage suggesting that a ‘Magnetic Therapy Silver Wire Bracelet’ costing €24.95 could “heal, provide natural pain relief, and improve sleep”. The advertisers went on to mention some medical symptoms and injuries that could also be managed using the various magnetic therapies.
The complainant queried whether there was any scientific evidence available to support the claims made and the Complaints Committee upheld his view.
McCabe’s Pharmacy have now removed the advert.
This is the full list of all the complaints in the ASAI’s latest bulletin.
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How am I going to flog these magic bracelets now!
A miracle cure for people with heavy wallets and empty heads.
Flog them as miracle healing ankle bracelets,(anklets?), for people whose ligaments have been damaged by training shoes that cause them to lose their balance…
Do you accept magic beans as payment?
Didn’t sketchers get done for their tone ups and told they have to compensate those who purchased them.
you may as well look at your hips and say “tone” i command you to tone.
cheaper, and just as effective.
masai shoes should come with a warning,
I wore them one night and took a speed wobble going into a pub and nearly floored the bouncer, luckily i knew him.
My mate was wearing them another day, he got two pints at the bar, turned and took off, he fell on top of a table of drinks.
Those shoes are DANGEROUS.
How do they work when there’s no alcohol involved?
same, if you walk any bit fast you break into a run.
if you stang on the heels and start walking you’ll break into a run,
if you stand on the balls of your feet and straighten up you’ll be like a wibbly wobbley wonder.
I don’t how people have such a problem in them, I wear mine a lot without any bother. But I got MBTs which didn’t really claim to tone your legs, like the others did, they’re for your posture.
can i make a complaint that the Government keeps calling this place a republic, but as far as I can see its closer to a theocracy …
No
I wish they would emulate the ASA in the UK and find that homeopaths are peddling nonsense and ban them from making unsupported claims for their expensive little bottles of water and their sugar pills, in ads or on websites. I suppose someone needs to complain. Am on the lookout for a suitable ad and I’ll do it then.
Funny how homeopathic vials retain the memory of the “healthy” stuff but not fluoride or urine!
Anyone want to buy some magic beans? I swear, they really are magic. Would I lie to you just to make a few quid? Actually yes I would, because I’d only be told by the Advertising Standards agency not to do it again…..naughty boy. It is a toothless waste of money.
Check out Your Money Their Tricks on Wednesdays BBC1
Dammit.
I’m taking these things off.
“in it’s bulletin” – you don’t use an apostrophe for the possessive of ‘it’
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