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TWO COMPLAINTS MADE against an Opel ad for being “offensive and sexist towards women” have been rejected by regulators.
The complaints related to an ad for Opel’s OH! car model which has a heated steering wheel as one of its features.
The ad features a woman driving the car with a male passenger next to her. When they stop at a pedestrian crossing the woman turns to the man and asks,
You wanna feel? Nice and warm.
The man looks slightly stunned and the question and says ‘Ok’ before slowly moving his hand towards her breasts. The woman then shakes her head and directs his hand towards the steering wheel.
The man then says ‘Oh’ as he touches the steering wheel and the tagline reads:
“The new OH! by Opel. The Corsa with heated steering wheel.”
The Advertising Standards Authority for Ireland received two complaints about the ad which alleged that it was “offensive and sexist towards women”.
The complainants also felt that the language contained sexual innuendo and was not suitable for children. They felt it was inappropriate for it to be played during the day or on RTÉ’s or TV3′s online players.
In defence of their ad, Opel said that the ad was light-hearted and was not intended to be demeaning to women.
They also said that:
The female driver portrayed was in control at all times and when the man misinterpreted her query, she clearly indicated very quickly that he was wrong and corrected him.
The ASAI accepted the defence of the ad, saying that it was indeed light-hearted and that “the woman did not appear at any stage to be unduly upset by the man’s misinterpretation of her query”.
It was therefore deemed that it did not breach the advertising code of practice.
He is alive and well and living in the White House under another guise.
@Phillip Smyth: Don’t say that ffs, you’ll summon the incell Johnny 40 accounts (or whatever his name is)
@Daniel Skelton: That’s what it’s like alright.
@Phillip Smyth: That’s a very unfair comparison on ogre’s
I could listen to John Lithgows voice all day!
@Brian Dunne: what is this shitting mess a quiz on kids tv a load of bollox what about adult news?
9/10 = too much
@Tasty k:
Same, got the year for Shrek receiving the star wrong.
He gave them Javelins they were surplus to requirements and not used, what a spoofer, he will never be a Roosevelt if it comes to war, at least this time we have Germany with us.
@Phillip Smyth: uk leading the war as always don’t worry we will save Ireland but you need to pay the apple money
I appreciate Shreks important but still an unusual Saturday news focus given Ukraine. The coverage of the meeting in London with Zelensky is headlines elsewhere. See RTE or BBC.
@J B: What are you on about?
@J B: Great answer Einstein.
7/10. Stupid not knowing that characters name and 2 other answers
Really? He played for United
@Oh Mammy: Wasn’t Shrek. That was a balloon with a Weetabix crushed on top.
@Oh Mammy: and like a lot of very talented players, he turned out to be a very unconvincing gaffer for Derby, Birmingham City and Plymouth Argyle.
What ? Nothing ! Have I missed something ?
He enjoyed a lot of success as a forward for club and country and was briefly England’s leading goal scorer before being overtaken by Harry Kane.
France and Britain, colonialists supreme, divvying up the minerals of Ukraine for themselves. What a pointless war.
Didn’t the Gardai arrest a bunch of Provos with his posters in a van?
I’d say he’d leave some shite behind him
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