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The internet is changing what we find attractive

Apparently the internet and the media push portrayals of certain types of attractiveness. Who knew?

WHAT KIND OF people did you think were hot a decade ago? Has it changed much? (If you can remember that far back…).

The internet is changing what we find attractive, according to new research by scientists at the University of St Andrews in Scotland.

Take a look at these pictures. Which person do you think is more attractive?

male face PLOSONE PLOSONE

And again, which person is more attractive?

female face PLOSONE PLOSONE

If you went with the person on the left on both cases, you’re not alone: the researchers found that people who have access to the internet prefer more ‘masculine-looking’ men, and women who are thinner and ‘more feminine’.

The psychologists said that the internet and the media push portrayals of certain types of attractiveness, citing the recent film Noah, in which Russell Crowe played the male lead and Jennifer Connelly played the female lead.

It is the first time that researchers have compared the facial preferences of people with internet access to those without access in the same country. Participants were asked to choose between photographs of people of different weights and with typically masculine or feminine features or ones that were markedly lower.

Researchers found participants who had access to the internet almost exclusive preferred the faces that the internet might suggest are more attractive. However non-internet users found feminine men and masculine, heavier women more attractive.

“One possibility for the difference is the level of media exposure: people with internet access are more exposed to the media (adverts or websites), which promotes the beauty ideals of muscly men and thin feminine women,” said psychologist Carlota Batres, who led the study.

Another possibility is that the findings may be influenced by the economic circumstances in El Salvador, where they carried out the study. When income and access to food is uncertain, “heavier women may be better equipped to survive and reproduce and therefore preferences for heavier women could be adaptive,” said Professor  David Perrett of St Andrews.

So there you go. It might explain why Ryan Gosling is generally considered attractive now but wouldn’t have been back in 1994. Possibly.

'Gangster Squad' Premiere - Los Angeles AP / Press Association Images AP / Press Association Images / Press Association Images

Read: 14 things people who grew up with the internet will never understand > 

Varadkar: People are unlikely to browse the internet on a cup while driving > 

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21 Comments
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    Mute Jim Brady
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    Jul 16th 2014, 7:53 AM

    I used to get compliments all the time back in the 1980s, but I never get any now.
    This must be the reason.

    591
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    Mute Andrew Haire
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    Jul 16th 2014, 8:04 AM

    Awe poor Jim, maybe it’s because you’re 30 years older.

    14
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    Mute James Murphy
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    Jul 16th 2014, 8:20 AM

    Don’t think Andrew gets it.

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    Mute Declan Healy
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    Jul 16th 2014, 8:26 AM

    Dig up stupid

    109
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    Mute Andrew Haire
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    Jul 16th 2014, 8:27 AM

    Oh ok I get it now ha. But Sean Connery wouldn’t have been able to crack such a supple joke.

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    Mute Andrew Haire
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    Jul 16th 2014, 8:53 AM

    Ugly young punk ha.

    5
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    Mute Emmet Walsh
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    Jul 16th 2014, 7:53 AM

    “One possibility is the level of media exposure.” Yeah, fair enough.

    “Another possibility is the economic situation in El Salvador”.

    Well, that escalated quickly.

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    Mute brian magee
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    Jul 16th 2014, 8:36 AM

    While we are at it Kim Kardashians arse is not attractive. But the media force it down out throats saying how desirable it is.

    Back when I was in school “Fat ass” was an insult not a compliment

    136
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    Mute Patrick J. O'Rourke
    Favourite Patrick J. O'Rourke
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    Jul 16th 2014, 1:53 PM

    That conjures up an image that I’m not comfortable with, but you’re bang on.

    12
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    Mute CAPITAINE ADEBAYO
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    Jul 16th 2014, 8:04 AM

    I believe society/internet certainly has an huge influence on people’s perceptions of what is handsome or pretty. Say for example twilights, R Patz , as the kids call him, doesn’t hold a candle to the man of the hour in the 90′s like say, Zach Morris. Also Kirsten Stewart wouldn’t float my boat or get a look in when Michelle Pfeiffer was in her prime (although to be fair she is still hotter today IMO)

    Anyway I gotta take off this facemask, have a great day.

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    Mute simon shewster
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    Jul 16th 2014, 8:18 AM

    Its probably true..in the 90′s, women preferred girlie looking men like Leo dicaprio and jude law..now its Ryan gosling..Personally though I always had a man crush on brad pitt, that fella never fails to look good.

    47
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    Mute CAPITAINE ADEBAYO
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    Jul 16th 2014, 8:28 AM

    That’s true about the 90′s but teen girls have always found androgynous men their the pin ups. Probably down to the magazines they read or due to Hollywood placing this look in the film roles aimed at that age group. It’s all comes back to influence.

    As women get older I believe they definitely become more attracted to a more masculine look though. There’s a number of reasons for that buti have to blow dry my hair now so I’ll leave it at this. If you’re hot you’re hot. You just have it. No matter what the fashion or the decade.

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    Mute Niall Mullins
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    Jul 16th 2014, 1:55 PM

    Forget the face mask capitaine… nonopro is the way to go for silky smooth skin these days apparently; )

    6
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    Mute CAPITAINE ADEBAYO
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    Jul 16th 2014, 6:36 PM

    Nialler! All jokin aside, I’ll be tryin that out

    8
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    Mute Sean Hunt
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    Jul 16th 2014, 8:10 AM

    I don’t get the noah reference, a woman played a woman, a man played a man?

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    Mute TOP CAT
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    Jul 16th 2014, 7:51 AM

    Mutton dressed as lamb is still mutton….

    51
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    Mute Patrick J. O'Rourke
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    Jul 16th 2014, 1:58 PM

    Sheep can still be sold as lamb up to 18 months old I think. Correct me if I’m wrong. How does that work out in sheepy years to human equivalent? Anyway, mutton is a vastly underrated culinary delight. We are on the subject of meat here? If not..apologies.

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    Mute Jonathan Stapleton
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    Jul 16th 2014, 8:26 AM

    Dont care cause im bleedin gorgeous anyway

    47
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    Mute Charles
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    Jul 16th 2014, 7:49 AM

    Read Desmond Morris – the naked ape for more details

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    Mute Stuart O' Hare
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    Jul 16th 2014, 2:00 PM

    “The researchers found that people who have access to the internet prefer more ‘masculine-looking’ men, and women who are thinner and ‘more feminine’.”

    The researchers would want to get some fresh air, maybe go for a cycle or a long walk to clear their head. The dumbing down of society continues unabated!

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    Mute Mrs Shalakalananaka
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    Jul 16th 2014, 6:01 PM

    I’m clearly a freak of nature, I went for the two people on the right. Maybe it’s my age.

    10
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