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Sam Boal/RollingNews.ie

'We won't be exchanging butter for margarine': Avoca sold to a US catering giant

The family behind the Irish business wants to grow the brand globally.

Updated 13.45

THE AVOCA CHAIN of cafés and retail outlets has been sold to US-based multinational catering giant Aramark.

The deal announced today, which still needs to clear the Irish competition watchdog, comes with a reported pricetag of more than €60 million and a promise to open another five stores at an investment of up to €15 million.

The near 300-year-old Avoca Handweavers business was bought by its current owners, the Pratt family, in 1974 and expanded into a national network of shops selling clothes and other craft products, as well as cafés and food halls.

It also exports blankets and clothes, and runs a high-end catering business.

Speaking on Newstalk’s The Pat Kenny Show this morning, Avoca managing director Simon Pratt, whose parents Donald and Hilary began developing the business four decades ago, said the company would “not be cutting corners” under its new owners.

“We will not be exchanging butter for margarine on our scones, we will not be making it smaller, we will be making it better,” he said.

Pratt said he signed a three-year agreement to keep running the business as part of the deal, as did the rest of Avoca’s senior management.

One of the things that’s been said to us over the past while is ‘ooh it’ll change’ … the message from Aramark and from me and from everyone in the senior team is that we’re absolutely determined to prove that’s not so.”

2682748079_56be03dc2b_z William Murphy William Murphy

A different direction

Aramark is already a major multinational employer in Ireland with over 5,000 staff across the island and in its EMEA operations, which are headquartered in Dublin.

Its global businesses range from serving food at sporting events, hospitals and schools, to providing staff, uniforms and cleaning services. However the Avoca buyout will be Aramark’s first foray into the luxury retail business.

In an earlier statement, Pratt said in Aramark his family’s business had found a “global partner which recognises the uniqueness of the (brand) and is committed to maintaining the heritage of our company”.

90282733 The Avoca cafe in Suffolk St, Dublin Sasko Lazarov / RollingNews.ie Sasko Lazarov / RollingNews.ie / RollingNews.ie

The new owner would help the  brand “reach (its) fullest potential and to continue to grow both in Ireland an internationally”, he said.

Publicly listed Aramark, which turned over some $14.8 billion (€13.8 billion) last year, employs more than 270,000 people worldwide.

The head of its Irish business, Donal O’Brien, said Avoca gave it the opportunity to “internationalise a truly Irish culinary dining experience”.

Avoca will be kept as a separate business unit in Aramark’s Irish operations with Pratt remaining at the helm for now.

First published 11.09am

READ: Over 130 jobs and one of Ireland’s best known brands have been saved >

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    Mute Accord Moan Eye
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    Sep 16th 2020, 9:47 PM

    A day on Venus is longer than a year on Venus?

    Typos lads. Typos.

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    Mute Donogh O'Laighin
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    Sep 16th 2020, 9:51 PM

    @Accord Moan Eye: not a typo, Venus orbits the sun quicker than it spins on its axis, so a day is longer than a year

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    Mute Stephen Gaffney
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    Sep 16th 2020, 9:52 PM

    @Accord Moan Eye: A day on Venus is longer than a year on Venus.

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    Mute Darren Byrne
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    Sep 16th 2020, 9:54 PM

    @Accord Moan Eye: A full rotation of Venus on its axis, a day, takes longer than it does for it to orbit the sun, a year.

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    Mute Ian Breathnach
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    Sep 16th 2020, 10:46 PM

    @Accord Moan Eye: Its not a typo.

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    Mute Joe_X
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    Sep 17th 2020, 12:54 AM

    @Accord Moan Eye: not a typo. The planet rotates on it’s axis so slowly that it has orbited the sun before it has rotated once.

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    Mute thomas patrick
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    Sep 17th 2020, 7:51 AM

    @Accord Moan Eye: take you face and rest it on the palm of your hand

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    Mute Martin
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    Sep 17th 2020, 9:30 AM

    @Accord Moan Eye: I’d say you feel like a right pleb now!

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    Mute Kevin Farrell
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    Sep 17th 2020, 9:58 AM

    @Accord Moan Eye: A day on Venus is indeed longer than a year. In fact, Venus rotates in a retrograde fashion – clockwise as you look ‘down’ on its north pole, as opposed to anti-clockwise for every other planet in the solar system!

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    Mute Kevin O'Brien
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    Sep 16th 2020, 10:12 PM

    They make great Razors up there, that’s all I know.

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    Mute Official Irish CC
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    Sep 16th 2020, 10:25 PM

    @Kevin O’Brien: yes Kevin women’s razors…

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    Mute Stephen Gaffney
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    Sep 16th 2020, 9:35 PM

    A day on Venus is longer than a day on earth. Debatable.

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    Mute Greg Ward
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    Sep 16th 2020, 9:44 PM

    @Stephen Gaffney: Venus day is 116.75 earth days

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    Mute Stephen Gaffney
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    Sep 16th 2020, 9:50 PM

    @Greg Ward: Yeah but talking to you a day on earth would seem longer. Understand?

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    Mute Greg Ward
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    Sep 16th 2020, 10:00 PM

    @Stephen Gaffney: Straight in with the insult I see. You are quite the colourful raconteur.

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    Mute wormtubes
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    Sep 16th 2020, 10:05 PM

    @Greg Ward: well you kinda took the bait lol

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    Mute Stephen Gaffney
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    Sep 16th 2020, 10:13 PM

    @Greg Ward: You just backed up my claim.

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    Mute Greg Ward
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    Sep 16th 2020, 10:15 PM

    @Stephen Gaffney: Enjoy your night, mate.

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    Mute Stephen Gaffney
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    Sep 16th 2020, 10:23 PM

    @Greg Ward: You too Father Stone

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    Mute Conor Egan
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    Sep 16th 2020, 11:39 PM

    @Greg Ward: it’s 243 Earth days

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    Mute Joe_X
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    Sep 17th 2020, 12:55 AM

    @Stephen Gaffney: it actually is. It actually rotates so slowly on its axis.

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    Mute James Fox
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    Sep 16th 2020, 9:39 PM

    The only planet I know is the one I live on

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    Sep 16th 2020, 9:46 PM

    @James Fox: Do you really?

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    Mute Pete Lee
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    Sep 16th 2020, 9:33 PM

    Meh

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    Mute SB
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    Sep 16th 2020, 11:14 PM

    Does Bananarama count lol

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    Sep 17th 2020, 12:55 AM

    Anyone play Wolfenstein: The new collossus?

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    Mute Stephen Coveney
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    Sep 17th 2020, 1:47 AM

    @Paul Cunningham: no but the original was brilliant. Oh would it be a wolf or Hitler behind that door

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    Mute Matthew Gorman
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    Sep 17th 2020, 12:59 PM

    Star trek: there was a woman from venus, whose body was shaped like a …

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