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US PRESIDENTIAL CANDIDATE Ben Carson’s campaign just released something rare for Republican primary politics: a rap-themed radio ad.

ABC News got an early look at the 60-second ad, which it reported will air Friday and target young black voters in urban radio markets.

“Ben Carson, twenty-sixteen. Vote and support Ben Carson. For our next president to be awesome,” a rapper, identified as “Aspiring Mogul,” says in the ad.

The middle of the ad contains a highlight reel of some of the retired neurosurgeon’s uplifting speech lines.

Then the rap returns toward the ad’s end:

If we’re going to get America back on track, we got to vote Ben Carson, as a matter of fact.

Carson campaign spokesman Doug Watts told ABC that the commercial is trying to reach ”a non-traditional voting market for Republicans.”

Listen for yourself:

ABC Politics / SoundCloud

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