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Here's why people are giving out about Coldplay and Beyoncé's new video

The video for Hymn For The Weekend hasn’t gone down well with everybody.

COLDPLAY HAVE DROPPED the video for their collaboration with Beyoncé, Hymn For The Weekend.

Shot on location in Mumbai, the video features Chris Martin walking the streets as children throw coloured powder.

powder2

powder

And a fire eater.

fireaeater

It also features Beyoncé playing a Bollywood film star.

beyonce

There she is in full Bollywood attire.

bollywood

beyy

It’s essentially the equivalent of an artist shooting a video in Ireland, and only featuring mystical Irish dancers and bodhrán-playing storytellers.

¯_(ツ)_/¯

Perhaps unsurprisingly, the video has come under fire on social media with many accusing both artists of appropriating and exoticising Indian culture.

It has been criticised for perpetuating the same old stereotypes about India.

A Holi-themed video? How fresh and new.

Meanwhile, people have been calling Beyoncé out for appropriating Indian culture.

Tweet by @hana ✨ hana ✨ / Twitter hana ✨ / Twitter / Twitter

Some have pointed out that Coldplay have form in this regard as Princess of China was also widely criticised upon its release for Rihanna’s, er, dodgy outfits.

china YouTube YouTube

Others, however, have defended Coldplay and Beyoncé, claiming that the video ought to be viewed as a celebration of Indian culture, as opposed to cultural appropriation.

You can watch the video in full below.

Coldplay Official / YouTube

Written by Amy O’Connor and posted on DailyEdge.ie

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Read: 6 hilarious offerings from Ireland’s biggest Vine star >

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37 Comments
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    Mute Michael Campbell
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    Sep 25th 2011, 1:30 PM

    Horrible sport and then when they have drawn blood and tortured the poor creature they go to mass Sick

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    Mute Rachael M
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    Sep 25th 2011, 1:57 PM

    Good riddance to it, barbaric "sport"

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    Mute Jason Doyle
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    Sep 25th 2011, 3:04 PM

    About time.

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    Mute Mata Mata
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    Sep 25th 2011, 3:29 PM

    Here here !

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    Mute Diari Liffey
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    Sep 25th 2011, 3:33 PM

    One step more towards independence. Thanks God they are banning this.
    The problem is not because it’s an Spanish tradition, it’s because apart from being a complete shame, Spanish traditions in Catalonia have always been imposed by force and that usually creates a rejection. Catalonia has its own traditions and culture, it does not need anybody to go there and replace them as some have been trying to do during the last 300 years..

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    Mute RG Cuan
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    Sep 25th 2011, 6:14 PM

    Maith thú, visca la terra!

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    Mute Jeff
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    Sep 26th 2011, 10:28 AM

    I am all for Catalonia independence as it means Shelbourne FC will get to play Barcelona FC in the qualifying rounds of champions league more often.

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    Mute Ryan Coughlin
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    Sep 26th 2011, 12:45 AM

    You people are upset that this bull’s life gets ended in a quick 45 minute flurry? Sounds much nicer than living in a small crowded pen his entire life to get butchered and fed to some unthinking human. At least this bull got to live a somewhat natural existence outside with proper food and freedom.

    People always want to blame the OTHER guy for his mistakes. But the fact is, if you’re eating meat, you’re responsible for a whole heap of more animal cruelty, not to mention that meat is 1/4th part of the man-made CO2 today, and a big part in forest destruction.

    Frankly, this vegetarian would be happy letting the Spanish choose what to do with their (infrequently practiced) tradition, and then to ban all factory farms worldwide.

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    Mute Richard Fennessy
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    Sep 26th 2011, 8:08 AM

    quick 45 mins go visit a farm they live in fields not pens and the killing takes 2-5 seconds

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    Mute Ryan Coughlin
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    Sep 27th 2011, 2:33 AM

    Hi Richard.

    Quickly do a Google search. The amount of meat consumed on the planet that comes from traditional, non-factory farms is considerably less than 50%. And the proportion of non-factory animals in the world is decreasing per day.

    I imagine that most of us have never seen a steel mill, but it doesn’t mean that my metal products have come from a blacksmith.

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    Mute Richard Fennessy
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    Sep 25th 2011, 11:31 PM

    shame shame on the sickos who give thumbs down to this shameful blood thirsty evil scum i hope ye dont have kids r pets

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    Mute Diari Liffey
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    Sep 25th 2011, 7:40 PM

    Some pictures of this afternoon shame http://bit.ly/rjE7bl

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    Mute Jeff
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    Sep 26th 2011, 10:30 AM

    Bull fighting is no more cruel than Halal meat & dead a lot quicker and less painful.

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