Support from readers like you keeps The Journal open.
You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.
If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.
As you join us, Trump has left the White House for the final time as President.
BREAKING — It was “the honor of a lifetime,” Trump tells us and mouths “thank you” to the press. He said he just wants to “say goodbye” and “we love the American people.” pic.twitter.com/l5m86NwZpF
Trump is stopping by for a military send-off at Joint Base Andrews, Maryland before setting off for Florida.
As you may have heard, he will not be going to his successor’s inauguration.
Speaking without a teleprompter, the outgoing president has been going over what he regards as his key accomplishments as president in his typically restrained style.
The stock market is due to rocket upwards, he said – and Covid numbers will also go down “like a rocket”.
He also touted the number of judicial appointments his administration had made.
“We left it all on the field,” he added.
Paying tribute to those who had suffered during the pandemic, he again referred to Covid-19 as the “China virus”.
Before leaving the stage, Trump told the small crowd gathered at the base that he wished the next administration luck – adding that he believed they would be successful because of the strong foundation he had laid.
Referring to the new administration – due to take office in just over three hours – Trump again declined to refer to Biden by name.
Village People’s ‘YMCA’ – one of his campaign favourites – blared over the speakers as he finished speaking.
He has now again boarded Air Force One for his trip to Florida.
All in all, a pretty subdued sequence of events as Trump public appearances go.
20 Jan 2021
1:59PM
Meanwhile back in Washington, Biden is off to Mass.
Joe and Jill Biden are on their way to a prayer service at the city’s Saint Matthew’s Cathedral.
Members of Congress from both sides of the aisle – including Mitch McConnell and Nancy Pelosi – will also be attending.
News networks are still playing out live footage of Air Force One taxiing down the runway at the military base in Maryland as Trump prepares to, essentially, ‘leave the building’.
Frank Sinatra’s ‘My Way’ is blaring out as the plane heads towards take off.
Sky News
Sky News
And he’s gone.
20 Jan 2021
2:11PM
NBC News is reporting that, continuing a presidential succession tradition, Trump has left a note for President-elect Biden.
As you may have seen, George HW Bush’s letter to Bill Clinton has been doing the rounds online again in recent days.
When I walked into this office just now I felt the same sense of wonder and respect that I felt four years ago. I know you will feel that, too.
I wish you great happiness here. I never felt the loneliness some Presidents have described.
There will be very tough times, made even more difficult by criticism you may not think is fair. I’m not a very good one to give advice; but just don’t let the critics discourage you or push you off course.
You will be our President when you read this note. I wish you well. I wish your family well.
Your success now is our country’s success. I am rooting hard for you.
Good luck — George
20 Jan 2021
2:44PM
CNN’s Ana Cabrera reports that aides had prepared a speech for Trump this morning that included references to the incoming administration and included more gracious language about a peaceful transition.
But Trump discarded the speech.
20 Jan 2021
2:57PM
Michelle Hennessy here taking over the liveblog for the next while.
There’s a bit of a lull at the moment as we wait for the main event. We’re expecting things to kick off from about 4.30pm Irish time.
20 Jan 2021
3:04PM
In the last hour US Surgeon General Jerome Adams released a statement confirming he has been asked by the Biden team to step down:
I've been asked by the Biden team to step down as Surgeon General. Its been the honor of my life to serve this Nation, and I will do all I can to ensure everyone has an equal opportunity to achieve and maintain health. See my full statement at: https://t.co/pCkbpealt8
Adams said he had sought during the Covid-19 pandemic to “communicate the rapidly evolving science on this deadly adversary, and arm people with the knowledge and tools they needed to stay safe”.
“I wasn’t always right- because no one was, and this virus continues to humble all of us- but I was always sincere in my efforts to speak to every day Americans, and address the terrible health inequities this virus exposed,” he said.
Adams said he hopes in 2021 and beyond, the US can “focus more on what unites us and rise above what divides us”.
Last month Biden announced he will nominate Dr Vivek Murthy as surgeon general.
Murthy held the role for two years under the Obama administration and was asked to resign when Trump took office in 2017.
20 Jan 2021
3:07PM
President Barack Obama and Michelle Obama have arrived at the US Capitol for the inauguration ceremony.
In the last few minutes Obama shared this image of himself and Biden in the Oval Office during his time in the White House:
Other former presidents George W Bush and Bill Clinton will also be there, alongside former first ladies Laura Bush and Hillary Clinton, who was Trump’s rival in the 2016 presidential election.
39th president Jimmy Carter won’t be there as he – a now 96-year-old man – is taking Covid-related precautions. This will be the first inauguration he’ll miss since his own in 1977.
It’s something the commentators on television have been talking about day so we won’t harp on about it too much, but it is such a different atmosphere for this inauguration in Washington.
Streets that would normally be lined with crowds eager to get a look at their new president are empty.
PA
PA
And security has been significantly ramped up.
Andrew Harnik
Andrew Harnik
20 Jan 2021
3:24PM
Donald Trump is only two hours out of the White House and European Commission President Ursula von der Leyen is already rubbing it in.
In the parliament a short time ago she said: “Once again after four long years Europe has a friend in the White House.”
“This new dawn in America is the one we’ve been waiting for for so long. Europe is ready for a new start with our oldest and most trusted partner.”
'Once again after four long years Europe has a friend in the White House,' European Commission President Ursula von der Leyen told the EU Parliament pic.twitter.com/ua3qI9CZGN
President-Elect Joe Biden and Vice President-Elect Kamela Harris have arrived at the Capitol.
20 Jan 2021
3:39PM
Kamela Harris will be first to swear her oath today. Harris will be making history as the first female, first Black and first South Asian vice president.
She’ll be be sworn in by the first Hispanic and third female justice in US Supreme Court history, Sonia Sotomayor, who was nominated by President Barack Obama to the high court.
Things seem to be on schedule, the various guests and dignitaries in attendance are starting to take their (socially-distanced) seats. Everyone looks quite cold.
If you’re watching and wondering about the display in front of the Capitol, the ‘Field of Flags’ contains 200,000 flags to represent the American people, as they cannot gather there today to celebrate the inauguration due too the Covid-19 pandemic.
Bill and Hillary Clinton have now arrived, followed by George W Bush and his wife Laura.
Sky News
Sky News
If you’re watching this live you’ll notice the pomp and circumstance hasn’t been done away with, as there’s a big announcement of each person who comes down those steps and music from a brass band as they walk in.
20 Jan 2021
3:57PM
Speaking of former presidents, here’s a nice piece of general knowledge for the next Zoom table quiz you plan:
Dan Quayle, who left the vice presidency 28 years ago, is younger than George W. Bush, Bill Clinton, Donald Trump, and Joe Biden. https://t.co/su9Tyx4PuN
Vice President Mike Pence has also arrived. Remember, President Trump will not be at the inauguration. He and his family jetted off to Florida after he left the White House earlier. In the last few minutes they disembarked Air Force One in Florida.
Here we go. Vice President-Elect Kamela Harris and her husband Doug Emhoff have arrived and are taking their seats.
We’re expecting to see Biden soon.
Sky News
Sky News
20 Jan 2021
4:17PM
Biden’s Irish connection is going to be a big feature in media coverage here during his presidency. So let’s start as we mean to go on; even the bible he’s swearing the oath on has a nod to the Irish:
Biden will be sworn in using a Bible that has been in his family since 1893 and was used during his swearing-in as Vice President in 2009 and 2013. It was also used each time he was sworn-in as a U.S. Senator. It is five inches thick with a Celtic cross on the cover.
It’s snowing now in Washington as President-Elect Joe Biden and his wife Jill arrive on the stage.
Sky News
Sky News
20 Jan 2021
4:25PM
Senator Amy Klobuchar is opening the ceremony. She says:
“This is the day our democracy picks itself up, brushes off the dust, and does what America always does: goes forward as a nation, under God, indivisible, with liberty and justice for all.
“It falls to all of us, not just the two leaders we are inaugurating today, to take up the torch of our democracy, not as a weapon of political arson, but as an instrument for good.”
20 Jan 2021
4:27PM
Meanwhile, more on Trump’s pardons:
New: Trump has pardoned Al Pirro, who was convicted of tax fraud. Pirro has previously worked with Trump on real estate deals and is the ex-husband of Fox host Jeanine Pirro.
She used two bibles; one that previously belonged to a former neighbour and family friend,Regina Shelton, and another that belonged to Thurgood Marshall, the first African American to serve on the Supreme Court.
“This is American’s day, this is democracy’s day,” he begins.
He says the will of the people has been heard and that democracy is precious and fragile, but that “democracy has prevailed”.
20 Jan 2021
4:55PM
Biden mentions the recent storming of the Capitol:
“Violence sought to shake the Capitol’s very foundation,” he says. “We come together as one nation, under God, indivisible, to carry out the peaceful transfer of power.”
20 Jan 2021
4:57PM
Biden says there is much to repair, restore and build now in this “winter of peril”.
“A once in a century virus that silently stalks the country has taken as many lives in one year as America lost in all of World War Two, millions of jobs have been lost, hundreds of thousands of businesses closed,” he says.
“A cry for racial justice, some 400 years in the making moves us. The dream of justice role will be deferred no longer.”
20 Jan 2021
5:00PM
A desire for unity was always going to be a part of this speech as the new President addresses his divided nation.
Today, on this January day, my whole soul is in this bringing America together, uniting our people uniting our nation. And I ask every American to join me in this cause to fight the foes we face; anger, resentment and hatred and extremism, lawlessness, violence, disease joblessness and hopelessness, with unity.
“We can do great things, important things. We can write wrongs. We can put people to work in good jobs, we can teach our children in safe schools, we can overcome the deadly virus. We can reward work, and rebuild the middle class, make healthcare secure for all, we can deliver racial justice and we can make America once again, the leading force for good in the world.”
Let’s begin to listen to one another again, hear one another, see one another, show respect to one another. Politics doesn’t have to be a raging fire, destroying everything in its path.
RTE
RTE
20 Jan 2021
5:05PM
Biden makes a pledge, to be a “President for all Americans”.
“I promise you I will fight as hard for those who did not support me as for those who did.”
With Biden’s address finished, it’s time for a performance of ‘Amazing Grace’ by Garth Brooks.
RTE
RTE
Do you think Garth will ever forgive us and come back when the pandemic is over for a few gigs in Croke Park?
20 Jan 2021
5:22PM
No sign of any significant protests as the inauguration took place today.
Mark Leggiero is the one lone Trump supporter out in front of the NYS Capitol. He says he expected a few thousand ppl here and is disappointed. He said he drove 45 minutes for a peaceful protest pic.twitter.com/hDtCLYFpLq
Also, there was a belief among some QAnon supporters that something would happen today to prevent Biden from being inaugurated. They are also, reportedly, very disappointed:
Current mood in Q circles
"I just want to throw up" "I'm so sick of the disinformation and false hope" "What a waste of my life" "I feel sick" "Burning my flag" "Game over" "Where is the military" "I'm just so confused" "I'm just sick" pic.twitter.com/hUR2N6y1sg
If you missed the inaugural address my colleague Seán Murray has covered President Joe Biden’s call for unity in this piece.
20 Jan 2021
5:46PM
The congratulations are rolling in now.
Taoiseach Micheál Martin has said the inauguration of a new US president is “a moment of hope and renewal in US political life”.
“As he takes the oath-of-office, I know that President Biden will feel the weight of history – the presence of his Irish ancestors who left Mayo and Louth in famine times in search of life and hope.
He will remember their descendants’ hard struggle as they made their way in and their contribution to the United States. It is the story of Irish-America.
I hope he will also be conscious of the great pride we in Ireland take in his immense achievement. He is one of us, part of our global family.
“I look forward to welcoming President Biden back to this island and deepening cooperation on global peace, climate change, economic partnership and stability.”
It has been suggested that Biden may visit Ireland in the coming months, though nothing has been confirmed yet.
20 Jan 2021
5:51PM
Sky News reports Pope Francis sent a message to President Biden to say he is praying that God will guide his efforts to bring reconciliation to America.
He said he hoped Biden would work towards a society marked by true justice, freedom and respect for the rights and dignity of every person, especially the poor, the vulnerable and those with no voice.
20 Jan 2021
5:53PM
Biden has sent his first tweet as President, stating that he is getting straight to work, already on his way to the Oval Office:
There is no time to waste when it comes to tackling the crises we face. That's why today, I am heading to the Oval Office to get right to work delivering bold action and immediate relief for American families.
Biden’s press secretary Jen Psaki is also off to a running start. She’s asking Americans to get in touch with questions, promising to reply in a video later this week:
The White House is the People’s House, so I'm asking for YOU to reply with your questions. I'll answer you in a video this week. Can't wait to hear from you!
Here’s an excerpt from her poem ‘The Hill We Climb’:
We’ve seen a force that would shatter our nation rather than share it,
Would destroy our country if it meant delaying democracy.
And this effort very nearly succeeded.
But while democracy can be periodically delayed,
It can never be permanently defeated.
In this truth, in this faith, we trust.
For while we have our eyes on the future,
history has its eyes on us.
20 Jan 2021
6:22PM
Sean Murray here now with you for the rest of the evening.
First up, we have some political reaction from around the world.
At home, Taoiseach Micheál Martin offered his congratulations shortly after Biden delivered his first speech as president.
Martin said the inauguration of a new US president is “a moment of hope and renewal in US political life”.
“As he takes the oath-of-office, I know that President Biden will feel the weight of history – the presence of his Irish ancestors who left Mayo and Louth in famine times in search of life and hope,” Martin said.
Fourth cousin of President Joe Biden, Veronica McKevitt (sitting) and her daughters Councillor Andrea McKevitt (right) and her sister Ciara, applaud Mr Biden at their home on the Cooley Peninsula Brian Lawless. / PA Images
Brian Lawless. / PA Images / PA Images
Meanwhile, Joe Biden’s ancestral homes on the west and east coast of Ireland have celebrated his inauguration with champagne and cake while waving Irish and American flags.
Andrea McKevitt, who is a fifth cousin of Biden’s, marked the inauguration with a low-key celebration.
McKevitt watched on with her family over Zoom as “cousin Joe” was sworn in.
“We didn’t get to have the celebration we wanted but we were joined by uncles, aunties and cousins over Zoom to watch it all.
“We hope he gets the chance to visit the Cooley peninsula soon as we are all so excited to have him return.
“It will be a proud day to welcome him back and the sooner the better.
“There is a great sense of pride of having him as the president. It’s a magical atmosphere having one of our own in the most important office in the world.”
20 Jan 2021
6:47PM
French President Emmanuel Macron has tweeted his congratulations of the new US President, and told him “welcome back” in reference to the landmark Paris climate accord.
“Best wishes on this most significant day for the American people!” Macron tweeted in English.
“We are together. We will be stronger to face the challenges of our time. Stronger to build our future. Stronger to protect our planet. Welcome back to the Paris Agreement!”
To @JoeBiden and @KamalaHarris. Best wishes on this most significant day for the American people! We are together. We will be stronger to face the challenges of our time. Stronger to build our future. Stronger to protect our planet. Welcome back to the Paris Agreement!
More good wishes for Joe Biden, this time from Pope Francis.
“Under your leadership, may the American people continue to draw strength from the lofty political, ethical and religious values that have inspired the nation since its founding,” he said.
“At a time when the grave crises facing our human family call for far-sighted and united responses, I pray that your decisions will be guided by a concern for building a society marked by authentic justice and freedom,” the pope said in a statement.
He also prayed Biden would be guided by “unfailing respect for the rights and dignity of every person, especially the poor, the vulnerable and those who have no voice.”
20 Jan 2021
7:16PM
Here’s the letter written by Irish President Michael D Higgins to Biden.
“There is an Irish saying which you may know: ‘Is ar scáth a chéile a mhaireann na daoine’. It means that we live in each other’s shadow and in each other’s shelter. It reminds me that we are all interconnected, we are all interdependent, we all have an effect on each other on this fragile planet that we share.
“The US has been a true friend to Ireland in so many ways. Your own friendship and support for so many years has been invaluable.”
"There can be no greater honour than to be given the trust of one's fellow citizens to lead."
President Michael D. Higgins has written to President Joe Biden, offering his "heartfelt congratulations" as @JoeBiden assumes the office of President of the United States. pic.twitter.com/grdf6hBVYN
Joe Biden is currently on his way to Arlington National Cemetry.
There, he’ll take part in a wreath-laying ceremony at the tomb of the Unknown Soldier with former presidents Barack Obama, Bill Clinton and George W Bush.
As we know, Donald Trump is in Florida.
20 Jan 2021
7:22PM
The licence plate on Biden’s car says “46″.
He is, of course, the 46th President of the US.
In his first ride, as President, in ‘the beast’ President Biden escorted his wife to her side of the vehicle then went around to his side. The license plate reads 46. pic.twitter.com/qw25QlenQo
That’s a wrap for this liveblog for now. Stick with us for all the latest updates this evening and the coming days and weeks as Biden begins his presidency.
We leave you with this statement from, of all people, Bono: “As an Irishman, I’ve always believed America isn’t just a country, it’s an idea, one the whole world has a stake in.
“Lady Liberty’s been bruised and battered these past four years but today her flame burns bright as we watch her torch transfer to two new leaders who will calm the waters, even while they chart a new course.
“Joe Biden understands that in perilous times like these it is Yeats’ concept of cold passion that’s required an idea both very Irish, and very American. Congratulations and Godspeed to President Biden and Vice President Kamala Harris, who’s history making, history-shaping achievement deserves many more moments in the sun.
“And here’s to those conservatives who, when incited to turn your back on democracy, chose to put country above party, truth above tribalism … and accepted that the people have spoken.”
Óiche mhaith.
Bono: "As an Irishman, I’ve always believed America isn’t just a country, it’s an idea, one the whole world has a stake in. Lady Liberty’s been bruised and battered these past four years...
A changed America: 'People get into ridiculous fights. Something really has broken.'
When does it start? Is it on TV? Will there be music? Everything you need to know about the US inauguration
Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article.
Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.
To embed this post, copy the code below on your site
Close
43 Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic.
Please familiarise yourself with our comments policy
here
before taking part.
What a disaster. Looks like the send off this morning is gonna be a disaster as well turnout wise. Perfect ending for him. Hopefully jail time in a few months time will be the icing on the cake.
@theseldomseenkid: i dont understand your TURNOUT WISE PART. Did u hear about the pneumonic disease that exist all over the world , hint its called covid and large gathering banned so whats the turnout wise all about
@O’loughlin John: Trump sent out invites which many ignored, including Pence who is attending the inauguration. Pity those who did attend don’t realise that huddling together and not wearing masks is a sure fire way of spreading the virus further.
@O’loughlin John: as in he had tried to get a big turnout to send him off and only 200 people turned up. If you had paid attention over the last year you may have noticed at his rallies there was no attempt to abide by any of the common sense things that prevent the spread the pneumonic disease as you call it. But I think you knew that.
Is it possible to die from cringing? I can’t take much more of him giving himself a glowing school report. ‘Donald is a lovely child who does his best.’
Even without the crowds there’s a massive difference in atmosphere between now an four years ago. You can almost feel the relief that the megalomaniac Trump has left the building.
Many thanks to Joe Biden. He is only in augurated a few hours but has performed a miracle in that time. He has knocked Covid-19 and mRNA vaccines off the headlines of journal.ie. Unprecedented!
Unbelievable how the majority here are brainwashed by MSM and actually believe biden is great and spout negative stuff shout Mr trump maybe you guys should try open your eyes a bit
We will miss you my blonde, thank you for what you have done for our “country” (not US)
Come “home” after all of this, you will get huge welcome and great rewards
Cya soon
@Seán Ó Briain: I meant China, he’s done amazing job for us
I’ve never seen chinese united like now, all because of him, much better job compare China’s gov
Also we have seen the china gov response as well
We call him “chuan jianguo”
It is trolling, but also it is true
'Toxic brand': Irish Tesla drivers want you to know they don't all support Trump and Elon Musk
8 mins ago
7
0
Investigatesyour stories
Powering through and praying: Your stories of the GP crisis in Ireland
6 hrs ago
1.8k
25
speaking time row
Michael Lowry says he was telling Paul Murphy 'to sit down with my fingers'
13 hrs ago
52.6k
119
Your Cookies. Your Choice.
Cookies help provide our news service while also enabling the advertising needed to fund this work.
We categorise cookies as Necessary, Performance (used to analyse the site performance) and Targeting (used to target advertising which helps us keep this service free).
We and our 160 partners store and access personal data, like browsing data or unique identifiers, on your device. Selecting Accept All enables tracking technologies to support the purposes shown under we and our partners process data to provide. If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices or withdraw consent at any time by clicking the Cookie Preferences link on the bottom of the webpage .Your choices will have effect within our Website. For more details, refer to our Privacy Policy.
We and our vendors process data for the following purposes:
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
Cookies Preference Centre
We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. Some vendors may process your data based on their legitimate interests, which does not require your consent. You cannot object to tracking technologies placed to ensure security, prevent fraud, fix errors, or deliver and present advertising and content, and precise geolocation data and active scanning of device characteristics for identification may be used to support this purpose. This exception does not apply to targeted advertising. These choices will be signaled to our vendors participating in the Transparency and Consent Framework.
Manage Consent Preferences
Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Store and/or access information on a device 110 partners can use this purpose
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 142 partners can use this purpose
Use limited data to select advertising 112 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 83 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 83 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 38 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 34 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 133 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 59 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 74 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 83 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 37 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 46 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 92 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 99 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 72 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 53 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 88 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 69 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
have your say