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ADIDAS HAS APOLOGISED for sending out a marketing email praising customers it said “survived” this year’s Boston Marathon.
The subject line of the email sent yesterday by Adidas Running read: “Congrats, you survived the Boston Marathon!”
On social media, customers quickly reminded the company about the real survivors of the 2013 Boston Marathon bombing. Three people were killed and more than 260 others were wounded when two bombs exploded near the finish line in that attack.
The sports apparel company quickly apologised, saying it was “incredibly sorry” for the “insensitive” subject line about Monday’s race.
— adidas (@adidasUS) April 18, 2017adidas / Twitter
At least two survivors of the 2013 bombing participated in this year’s race.
Adidas says the marathon is “one of the most inspirational sporting events in the world.”
“Every year we’re reminded of the hope and resiliency of the running community at this event.”
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Jesus Christ people need to lighten up.
@Guill Ire: snowflake generation
@Pj Windgapp: agreed the snowflake generation call it “tone deaf” when its actuality it’s f*cking dumb as it comes
@Pj Windgap: me bollox
@Boganity: youre a snowflake generation
As a member of the “Non Running Community” I am offended that we were excluded from the apology.
@Padraig Corcoran: buy a pair of runners and try to assimilate
People are way too easily offended.
Cue people getting offended that other people were offended; “wah, wah, wah, snowflakes need to get over their trauma, PC is ruining my life, boo hoo”
@Karen Wellington: let me put it in context…ffs I’m kidding myself, no one can cut through that level of prejudice…as you where !
@Karen Wellington: Cue someone complaining about people complaining.
@Eamonn Sheen: yep, that’s what I already said……
@Karen Wellington: Karen has been offended by people getting offended that other people were offended.
@TeaRex: have I offended you somehow?
@Karen Wellington: No Karen. You are the tired cliche that always appears to make the same boring comment.
@Eamonn Sheen: I agree, the term ‘snowflake’ is a cliché, but that’s not my doing.
Ha, people really do go out of their way to find offence in everything. What is interesting is what has caused this shift in attitudes. Thanks internet.
@Scundered: it all started when Fr Ted was almost shamed into saying they all have lovely bottoms.
…and United Airlines are now off the hook…
I Think people were offended as the email seemed to make light of an act of terror that happened only a few years ago. If it happened on our doorstep and something like this emerged from adidas everybody would be up in arms over it .
@Ronan McDermott: i think everyone knows why people got offended. No need to explain.
@Ronan McDermott: It’s not so long ago that 29 people died in Omagh, yet you don’t see the Irish go ape-sh!t over the fact that, on Paddy’s Day, the Americans serve a drink called an Irish Car Bomb.
They serve the car bomb every day , not just paddys day. Not only in the us but other countries too. Adidas advertised this in the us and specifically to the runners in this years marathon . Nobody serves csr bomb drinks in Ireland , only abroad
@Ronan McDermott: Nobody serves Car Bomb drinks in Ireland, only abroad” I’m not sure why this makes it OK in your eyes? There are millions of Irish living in America.
I don’t like the fact that the yanks have named an alcoholic drink after some of the most awful atrocities in the history of the troubles, but I’ll get over it (despite losing a relative to an IRA bomb). In the grand scheme of things, it’s not a big deal. I think there’s a huge big deal being made out of nothing here.
That’s the great thing about social media – it gives people a chance to be outraged about things that they aren’t outraged about in the hope that they can get a few ‘likes’. Sigh.
@Big Red: I’m outraged by your comment
Political correctness is getting out of hand. What are our kids going to be like if it keeps going?? I think I might invest in cotton wool stocks.
Do you really think it was a ‘mistake’? More likely a cynical marketing ploy to get the company name in the headlines.
I very much doubt that’s true.
So Liberals have dropped all pretense, and have started flat out silencing any sort of reminder of Islamic terror.
@George Orwell: You’re like a broken record. This “liberal” thinks that the apology was ridiculous and uncalled for. I would suggest that most “liberals” would agree that this is political correctness gone mad!!
@Soccer T’s: the term liberal is ridiculous anyway, most so called liberals i know have various views on multiple topics, some liberal, some more conservative. The world is more nuanced than you seem to think Soccer Ts, its not as simple as liberals and conservatives. Grow up.
@Soccer T’s: sorry that comment was for George Orwell
We live in the age of accountability in our pockets,it doesn’t mean that companies cant hide wrong doing ,they just get better at it, everything is open to questioning and scrutiny by our phones,even dancing skills..
What’s wrong with saying that? A marathon is a grueling event and well done to all participate and manage to finish. People need to cop on and stop being so sensitive about the way things are said. PC gone bonkers.
0 chill
This isn’t about oversensitive snowflakes being outraged about a non-pc missive. This is about a marketing department being thick, about people in positions that they are obviously too stupid to hold. And we can all think of examples of that. The only question is how did they get there?
It was a mistake – cop the f*ck on.
Whoever created that email is so fired.
Resiliency? Illiteracy more like. Whatever happened to bog standard resilience?
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