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After 20 years of false starts, a big site in the centre of Bray is finally getting the go-ahead

The Florentine Centre has been earmarked for successive retail developments since 1996.

front aerial - Copy (002) The proposed development. Savills Savills

IT’S TAKEN 20 years, but a big site in the centre of Bray is finally getting redeveloped.

The Florentine Centre, a 2.4-acre derelict site on the town’s main street, has been earmarked for successive retail developments since 1996, and was recently bought by Wicklow County Council.

The council has tasked estate agents Savills to seek a development partner for the 250,000 square foot retail scheme, which has a value of between €30 million and €35 million.

A decision from An Bord Pleanála is expected before the end of 2016 on the council’s application for a scaled-down retail development, involving anchor stores, retail units, restaurants, offices, a cinema and parking.

Independent Bray councillor Christopher Fox told TheJournal.ie that it was a “positive move”.

“I think it was good business on behalf of the council, because Main St in Bray has been struggling for a while now,” he said.

Bray seems to struggle due to the close proximity of very large shopping centres in Dundrum and Carrickmines. It’s a vicious circle, branded shops have pulled out of the town leading to decreased footfall.

“We’d have to give credit to the council officials, especially Des O’Brien, the town manager , seems to have really grabbed it by the scruff of the neck and progress it.”

Developers intended to build on it before the recession, and demolished several houses to that end.

The updated development envisages a new urban street – accessed from Bray Main Street – with a central plaza connected to Quinsborough Road.

If approved, the council hope that work will finish on the site by the end of 2018. At present, the site is an unsightly vacant lot on the east side of the town’s main street, leading on to a large derelict area used as a carpark.

Savills spokesman Larry Brennan said: “The development of the Florentine Centre will transform the retail and evening economy of Bray, where the main street in particular has been poorly provided for due to a lack of restaurants, larger retail units and leisure offerings.”

Read: Wicklow man fined €625 for docking dogs’ tails

Read: PHOTOS: 50,000 people turn out to watch Bray Air Display

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8 Comments
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    Mute Paul J. Redmond
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    Nov 16th 2016, 4:01 PM

    Bray and north Wicklow are long overdue a decent cineplex.

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    Mute Colin B
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    Nov 16th 2016, 3:46 PM

    Whatever about more shops, bray certainly does not need fewer parking spaces!!

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    Mute Fred Johnson
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    Nov 16th 2016, 3:58 PM

    Let’s wait for our wise overlords in An Bord Pleanala to tell us not to get too carried away with this “development” malarkey…knock a floor off this building here and scale back this “excessive” structure there..etc etc.

    We must pay for our sins of wanting development in this country, you see.

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    Mute Stephen Kearon
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    Nov 16th 2016, 6:30 PM

    Good news for Bray and North Wicklow

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    Mute Pól Ling
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    Nov 16th 2016, 4:17 PM

    It’s no Carlton Cinema…..

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    Mute declan leonard
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    Nov 16th 2016, 9:00 PM

    With a bit of luck he bray head hotel will be next on the list. Terrible looking place despite its wonderful history

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    Mute John Flood
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    Nov 17th 2016, 12:27 PM

    The road system as it exists cannot support in an increase in daily traffic. Plans for improving the infrastructure must precede ahead of any developments. Bray on a sunny weekend day is overwhelmed with road traffic. Imagine that as a daily/seasonal event. Please Wicklow County Council demand improved roads before or while the development takes place.

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    Mute Kalz Rattei Karin Sabine
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    Nov 24th 2016, 4:00 AM

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