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Buying a car online: The guide to doing it with confidence - and getting the best deal possible

Online car sales have shot up in recent months. Here’s how to approach things like a pro.

A MASSIVE 90% OF car owners start their car buying journey online, according to statistics from DoneDeal. But over the last ten months, online car sales have taken on huge new significance, for buyers and sellers alike.

Right now, spending a Saturday visiting car showrooms and taking a couple of test drives is out of the question. So if you’re planning on buying a new or used car in the near future, how can you make online buying work for you? How can you get a feel for the car, and come away with a great deal, without setting foot in a showroom?

Here’s our guide to buying online with confidence in 2021, with a little help from the experts…

1. I already know I can browse car listings online. But how much more of the buying process can I do from home?

shutterstock_185964323 Shutterstock / Eugenio Marongiu Shutterstock / Eugenio Marongiu / Eugenio Marongiu

All of it, if you want. While online car buying is nothing new, dealers have levelled up their offering in a big way in recent months, upgrading their payment systems and offering extras like free door-to-door delivery.

“We’ve put a lot of emphasis on making things simple for the buyer,” says Ted Sheils, Company Director of Sheils Motorgroup. “Even with small things like the photos you see on our car listings – there are much more of them now and they’re of a much higher quality, so that buyers can get a real sense of the car they’re looking at.”

As with many dealers around the country, Sheils Motorgroup now allows customers to go through the buying process “from start to finish” without ever setting foot on the forecourt. “You can reserve a car, do a video walk-through, buy the car and have it arrive outside your door,” says Sheils.

2. Will I get to chat to a real person, like I would at a car showroom?

shutterstock_749118631 Shutterstock / Virrage Images Shutterstock / Virrage Images / Virrage Images

Of course. Buying online doesn’t have to mean missing out on the ultra-personal experience you’d usually get at a car dealership. You’ll have the chance to put questions to a salesperson by phone and email, or to negotiate a better price, just as you would on the forecourt. Video has become a big part of the online buying process too, says Sheils:

If someone sends in an enquiry about a particular car, a member of our team will pull the car out and send them a personalised video going through every single detail – the bodywork, the tyres, the boot space, the upholstery. They’ll open all the doors of the car, they’ll sit down inside.

Even if you’re only at the stage of browsing listings right now, it’s still worth picking up the phone and chatting to a dealer one-on-one, says Dermott Jewell, CEO of the Consumers’ Association of Ireland: 

Speaking to a dealer by phone means you’re building the relationship straight away and you’ll have a point of contact if you have any questions later on.

3. Any tips for negotiating a great deal online?

shutterstock_315151790 Shutterstock / Syda Productions Shutterstock / Syda Productions / Syda Productions

For a first-time negotiator, buying online can actually work to your advantage, as you’ll have a little time to plan your next move before picking up the phone or sending an email.

The price of the car is an obvious area to make savings, but don’t forget benefits-in-kind like free servicing or a guaranteed NCT pass. There’s lots of wiggle room here once you’re prepared to ask, says Jewell:

There are a variety of things you can work with the dealership on. Maybe they’ve offered you a basic warranty, so you can negotiate a longer or more comprehensive warranty there. If it’s a used car, you may be able to negotiate to have scratches on the bodywork touched up, or have a new set of tyres fitted.

4. Without going for a test drive, how can I really get a feel for the car?

shutterstock_309912734 Shutterstock / Isamare Shutterstock / Isamare / Isamare

The test drive is often the clincher when it comes to buying a vehicle – it’s when you really know either way if the car is right for you. A reputable dealer will do their level best to help you out here, so don’t be afraid to ask for extra photos or even videos of specific parts of the car. Doing your own research by reading and watching reviews of the car model online can also be helpful before you commit.

Running the relevant checks will give you extra peace of mind at this stage too, says Jewell:

An online history check is simple to do and it’ll show you how the car was driven, how it was cared for, who owned it and for how long. Even the smallest of details can be important – maybe it was previously a hire car so has more wear and tear than you’d expect. The more information you can get, the better.

Jewell also recommends asking a third party like an engineer or a mechanic to physically inspect the car, particularly if you’re buying a used model. Even with current Covid-19 restrictions, most dealers will allow this once social distancing guidelines are adhered to.

5. The car arrived and I’m not happy with it. Can I send it back?

shutterstock_147384410 Shutterstock / Don Pablo Shutterstock / Don Pablo / Don Pablo

The standard cooling-off period for an online purchase – in this case, a car that you’ve bought and has arrived at your door without you visiting the showroom – is 14 days, says Jewell. One helpful step he suggests is to fully inspect the car as soon as it arrives to your door:

Take photos, make note of any damage if it’s a used car, and do a full walk around. That way, if you do decide to return the car within 14 days, you can prove that no damage happened while it was in your care.

Buying a car is a significant purchase, and the more care and thought you can put into it, the better the deal you’ll get, says Jewell:

“This is likely to be the second biggest purchase you’ll make in your life – maybe even the biggest – so it’s not something to be rushed. Do your research and do your homework.”

DoneDeal hosts the widest selection of cars for sale in Ireland, with 72,000 on sale today. The vast majority of those, 51,000, are from over 1,000 trusted local car dealerships that offer certainty in your purchase through warranties and history checks. To check out DoneDeal’s range of cars from all of Ireland’s trusted car dealerships, see here.

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    Mute Paul Maguire
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    Feb 14th 2023, 5:52 PM

    If the European Parliament and that of several national Parliament would not install them… What is it with the clowns here that thinks that it is ok… It’s like the famous printing machine that was too big to fit onto the building… It’s only taxpayers’ money with no countability

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    Mute Chris Purcell
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    Feb 14th 2023, 5:02 PM

    Won’t make much difference if they get rid of the Hikvision cameras the Chinese will just fly a balloon above the Oireachtas Buildings at a great height. Who will we get to shoot it down for us. The Yanks or the Brits perhaps?

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    Mute Fiona Fitzgerald
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    Feb 14th 2023, 6:16 PM

    Drones, trained falcons, and if all else fails we can send up an MRI machine :-)

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    Mute Des Hanrahan
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    Feb 14th 2023, 6:45 PM

    Why has the ICCL suddenly developed an interest in National Security ? I wonder would it have anything to do with their funding ? Seems to be an attempt to stir up some Sinophobia . Who would want to do that ?

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    Mute Siofra Cronin
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    Feb 14th 2023, 9:12 PM

    @Des Hanrahan: They’re concerned about infringements on our right to privacy, not necessarily national security

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    Mute Mj Osu
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    Feb 14th 2023, 5:47 PM

    Why give this Odd ball group ICCL Oxygen. They are only a voice for the CIA.

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    Mute David Van-Standen
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    Feb 14th 2023, 7:15 PM

    The possibility of the Chinese government viewing what goes on in the houses of the oireachtas should be considered our first line of defence, by boring the Chinese into submission!

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    Mute Ní neart go cur le chéile.
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    Feb 14th 2023, 7:53 PM

    Well, if this human rights org really concern about the CCTV that made in china, then they should suggest the Irish gov looks into its green energy scheme as well, The Solar Electricity Grant. China controls 80% of the solar tech supply chain, 97% Solar Grade Silicon and Wafers… 50% equipments, there is export restrictions for some solar techs. If they can spy from CCTV, then They can collect data from solar panels somehow. So they shouldn’t use anything that made in China, just in case. :) Do people really think China is interested what happens in oireachtas? Or just Sinophobia?

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    Mute Ní neart go cur le chéile.
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    Feb 14th 2023, 7:54 PM
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    Mute Siofra Cronin
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    Feb 14th 2023, 9:13 PM

    @Ní neart go cur le chéile.: God forbid the Chinese find out how much sunlight our gardens get

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    Mute Mick Cullen
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    Feb 14th 2023, 8:33 PM

    China might be worried that ireland going to invade there country , so they keeping an eye on us

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