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IT HAS BEEN revealed that the beloved Cadbury Fingers now have less actual chocolate fingers per packet than they did before.
Ndzavi Derrick CBA® / Twitter
Ndzavi Derrick CBA® / Twitter / Twitter
The actual manufacturing of the fingers is licensed to Burton’s Biscuit Company in the UK – and the company has confirmed to DailyEdge.ie that the packages do indeed have less fingers in them.
A Burton’s Biscuit spokesperson told DailyEdge.ie:
Responding to consumer demand, in June 2014, we reduced our Cadbury Fingers standard packs from 125 grams to 114 grams and introduced a new larger sharing pack of Cadbury Milk Chocolate Fingers at 171g.
Burton’s say that the price reduction has been passed on:
We passed on reductions in cost in line with these changes and reduced the MSRP (Suggested Retail Price) for retailers… making the smaller pack better value per gram.
DailyEdge.ie has reached out to Cadbury Ireland to get a comment on this important chocolate issue.
What does this mean, though? Two less chocolate fingers per sitting for some, perhaps. Less delicious fingers to share with your mates? We know for a fact that this will heavily impact on the lives of all Cadbury Fingers lovers out there. We hear you.
- Originally published on DailyEdge.ie
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“Responding to consumer demand”.
Yeah, I can just imagine the thousands of letters they reviewed DEMANDING that there be two less fingers in box.
Vote with your fingers. Give them two.
Yorkies were once 6 pieces now there 5.
There was 6 creme eggs in their big Easter eggs now there is 5.
The 12 inch sub that is really 11 niches.
Mars & Snickers bars are closer to their snack-size cousins.
Bags of Tayto have about 6 crisps in them.
Where will it end I wouldn’t mind but there is no difference in price!!
Well put
in fairness i buy a packet of the fingers for a euro in the shop next to work for the cups of tea..
For once we’re asking a big company ‘give us the two fingers please’..
Women everywhere will be complaining about the 2 fingers in the box!
Every product has been down sized in content with the price remaining static – the manufacturers are cute hoors.
The drinks industry here are at the same game for yrs – 200 or 250ml coke previously 330.
I don’t think I can cope with much more of Cadburys changes….. cream eggs, pink snacks… what they did to the roses, tricking us with coffee… now this…!
Cadburys is slowly but surely being ruined :(
The simple way to stop been ripped off is to stop buying their product.
I don’t buy that their consumers demanded two fingers fewer in each pack. I think it’s the same mentality that has reduced Roses to ignominy from their former glory. It’s a disgrace
They take 2 fingers and you can give them 2 fingers back
Well it isn’t Cadbury’s anymore… it’s officially called Kraft (A US company). They purchased it for Cadbury for $19.6 billion, promised to keep production in England, shortly after they moved production to Poland, Also cut the full cream milk and opted to use powdered milk instead…less chocolate, higher prices! So i’d like to stick them 2 fingers up at Kraft!! Cadbury is not like it used to be!
http://www.alexsingleton.com/mondelez-is-killing-cadburys-reputation-what-should-it-do/
Good article on what’s happening here.
“A wonderful, British-controlled, Quaker-inspired, employee-loving chocolate maker was bought by money-grabbing corporate raiders from America. These evil Yanks have ruined the flavours of its products, sacked workers, moved a factory to Poland and generally ruined the company.” Hard to argue with that!
Yes moved the plant to Poland & jobs in Cadbury’s in Coolock Dublin being lost.
Has anyone seen the new cornetto. That’s also taking the mick. Tweeted them and they must have same pr because they replied customer demand was a lighter cornetto. Nothing to do with penny pinching.
Kraft……..lowering the quality of every company they buy to crappy American food standards.
Cadburys chocolate is no longer worth the calories. Lindt all the way.
Spot on Ken…Cadburys new US owners have radically changed the format, product and recipe….Lower cacao and higher sugar makes for Hershey style chocolate and not the chocolate I’ve enjoyed for half a century…so I too have gone to dark side with Lindt.
It’s like Tayto changing their cheese n’onion flavour…just not on! It’s enough to make some of us want to ‘tawk ta Jaeo’
Got a packet of crisps the other day, think there was four crisps in the pack, god be with the days when a packet of crisps was a packet of crisps. Shrinkflation me hole.
God be wit the days of the old big bag of pub crisps… Filled to the brim of crispy goodness :(
Still good value at 99c a pack. When you see dairy milk etc now are about €1.25. I’m Gettin old when I still imagine a dairy milk to be about 30p! Don’t get me started on The price of crisps! First world problems.
€1.50 in Supervalu. Had to rub my eyes to be sure. This is from Ireland’s leading supermarket that charges ‘convenience store’ prices
So Cadburys is giving two fingers to customers by not giving two fingers to customers.
2 fingers & Burton, now why does that ring a bell
Doh
Mr Fantastic you aren’t even convincing as a woman , go and see a doctor .
Excellent, young lady!
@decoJamesConnolly
????
There was a piece on this on newstalk earlier, “shrinkflation” its called and cadburys are the main offenders. Crisps, even breakfast juice in 750ml cartons these days. Wtf?
That is the 2nd time they have reduced that pack contents and upped the price!! The crowd now ruining (not running) Cadburys have all but destroyed the brand. The latest range is even worse than the previous new products, the packaging is terrible. But surely the boat is taking serious water when they launch products like Dairy Milk with Toffee popcorn!! or Oreo’s but really the pits is Philadelphia Cheese and Dairy Milk.
They’re slowly getting us used to US tastes so that they can ship the same substandard sh*te across the world.
And blow us all up to 40st with the new hidden addictive ingredients !!!! Glass and a half of milk my ass !!!!
And here I thought the recession was over…
Burger Bites are also gone to the dogs!!
Mr Cadbury is now worse than Mr Scrooge!
They’ve been selling them cheap in dodgy discount stores for a while now, so this should come as no surprise. This is not Ferrero Rocher we’re dealing with.
An unrivalled miscarriage of justice.
Big business giving two fingers to the paying public.
*fewer
*fewer
*fewer
*fewer
Sorry David, I realise this is the Daily Edge and not the Oxford University Press, but do you really not hear the clunkiness?
Ah here , they’re taking the biscuit now ! Enough is enough
It all started with one finger removed from the pink snack 33% reduction to make them more popular! Only to scrap the pink snack altogether.. Now two less chocolate fingers.. What next no 4 yellow snack biscuits! All following customer demand me arse z
Not a bad thing really as people are eating boxes of these all to themselves anyway
It’s not two “less” fingers, it’s two “fewer” fingers.
That takes the biscuit
This is all very cynical from Cadbury’s, and then to say it’s customer demand! The final straw for me was when I bought a multi-pack of purple Snacks only to find that they’ve gotten smaller for the same (or even higher price) so that was the last Cadbury product I bought, and will ever buy. This corporate cynicism will ultimately prove to be as dumb a move as “New Coke”. The new American management don’t seem to know their Irish and UK customers very well, screw with the classics at your peril.
It’s called INFLATION silly, charge more for less .
Shrinkflation is a portmanteau I believe, but there you go, perhaps someone less silly can correct me on that
Sticking two fingers up to the consumer!
And the pink snack… It went from three fingers to two and now it’s on the way out !!!
we lads its obvious what they’ve done with the two extra fingers… they’re showing ‘em to us, hup… what… g’wan ou’ dat
Cadbury chocolate across all ranges has gone gank altogether. Theres still several easter eggs left in our house, thts with 2 adults and 2 kids. Says alot really!
Ever open a box of fingers and try to only eat one. Don’t think I’ve ever opened a box and not polished if off in one sitting.
Packaging needs air and circulation that’s why in a box of corn flakes you notice that the corn flakes in the bag is never full to the top!
It not the same anyone. Gone to shit
And at the same time Aero have much larger bubbles than they used to have.
They want to blow us all up to 40st Yankee style with the new hidden addictive ingredients !!!! Glass and a half of milk my ass !!!!
I suppose that this must be bad news for fat people!
Mainly fat women lol…
Two fingers in yer chocolate box is so good.
The amount goes down but the price goes up? Strange that?
That’s the Irish for yea
Someone should give the 2 fingers for that?
have your say