SELLING A PROPERTY is one of life’s major financial decisions, so there’s no doubt that preparation will go along way in making the transaction as stress-free for you and your family as possible.

Alan, from England, recently decided that it was time to sell the family home in Co Cavan. Relocating from England to Ireland, along with his wife, Nancy, about a decade ago, they made some lovely additions to this six-bed dormer bungalow in Killeshandra.

“When we arrived, our property was partially constructed, and we completed the upper bedrooms and bathrooms to suit our needs,” says seller, Alan.

“Our home was perfect for accommodating family visits, including Nancy’s elderly mother. At that time, my job was in Dublin, allowing me to travel to the office as needed. We even converted one of the garages into an outdoor dining area for our daughter’s wedding. Recently, with Nancy’s mother moving into a care home in Belfast, we felt it was time to return to England to be closer to our three children and eight grandchildren,” Alan adds.

Relying on the guidance and advice of his estate agent John from John Columb & Co, Alan and Nancy planned an effective marketing strategy to attract a broad pool of prospective buyers. Investing in a Daft Advantage Ad for this rural property was a no brainer. “It not only made the process easier but also helped Alan and Nancy maximise the sale. for this rural property was a no brainer.

With a Daft Advantage Ad, your home is guaranteed unmatched exposure as it will appear at the top of search results on Daft.ie, generating more ad views on your property. More potential buyers viewing your ad means more chances to secure the best price for your home. 

For an estate agent, knowing which Daft Advantage Ad will suit a property is a essential. “I had used Advantage Lite on properties before, but this was the first time I went the full belt with Advantage Featured,” says estate agent John  Columb of John Columb & Co. 

Advantage Featured guarantees six times more ad views as the property is listed above all others. “For a property like this, it’s definitely the way to go. When I asked prospective buyers where they saw the property, they all would say that they saw it on Daft,” says Columb.

For Alan, the investment in a Daft Advantage Ad proved invaluable. “Within a day of launching the campaign, we received multiple offers, and we accepted one within a week,” he shares. This quick turnaround demonstrates how the ad’s enhanced visibility played a key role in attracting potential buyers.

However, as many of us know, the house-buying process is rarely the smoothest of journeys. ”Unfortunately, the buyers encountered difficulties selling their property, causing the deal to fall through just after we had vacated the house. Thankfully, our investment in marketing paid off, as there had been significant interest. John was able to reconnect with previous viewers, and within another week, we had secured new buyers,”says Alan.

By the end, the house, that was valued and put on the market for €360,000, sold for €400,000. “We had interest from all over Ireland and one or two from other countries,” says John Columb, noticing that the diaspora abroad, who are thinking of coming home, check out Daft, too.  

As Alan and Nancy’s story shows, investing in a Daft Advantage Ad can make all the difference. “Our investment in marketing paid off,” he reflects. “We were pleased with the sale price and the speed of the transaction.”

Daft Advantage Ads guarantee unbeatable visibility, bring in three times more views and help you achieve the best return possible on the sale of your home.

Ask your agent for a Daft Advantage Ad today.