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yes it's august

PHOTOS: Brown Thomas unveils Christmas market

It’s the most wonderful time of the year … in four months.
9.04pm, 18 Aug 2016
31.2k
80

CHRISTMAS STARTS EARLIER each year, or so the saying goes.

Brown Thomas takes this phrase very seriously and is always one of the first shops to open its Christmas section.

A dedicated space in its stores in Dublin, Cork and Limerick makes sure the festive season lasts for four months – if you’re so inclined.

PHOTOS: Brown Thomas unveils Christmas market
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  • Christmas Market

    Pictured at the launch were model Sarah Morrissey, Aimee Deering (6) from Kildare and Chloe Collins (8) from Castleknock, Dublin. Credit: RollingNews.ieSource: Leon Farrell/Photocall Ireland

  • Christmas Market

    Pictured at the launch were model Sarah Morrissey, Aimee Deering (6) from Kildare and Chloe Collins (8) from Castleknock, Dublin. Credit: RollingNews.ieSource: Leon Farrell/Photocall Ireland

  • Christmas Market

    Pictured at the launch were model Sarah Morrissey, Aimee Deering (6) from Kildare and Chloe Collins (8) from Castleknock, Dublin. Credit: RollingNews.ieSource: Leon Farrell/Photocall Ireland

  • Christmas Market

    Pictured at the launch were model Sarah Morrissey, Aimee Deering (6) from Kildare and Chloe Collins (8) from Castleknock, Dublin. Credit: RollingNews.ieSource: Leon Farrell/Photocall Ireland

  • Christmas Market

    Pictured at the launch were model Sarah Morrissey, Aimee Deering (6) from Kildare and Chloe Collins (8) from Castleknock, Dublin. Credit: RollingNews.ieSource: Leon Farrell/Photocall Ireland

  • Christmas Market

    Pictured at the launch were model Sarah Morrissey, Aimee Deering (6) from Kildare and Chloe Collins (8) from Castleknock, Dublin. Credit: RollingNews.ieSource: Leon Farrell/Photocall Ireland

BT’s managing director Stephen Sealey said the Christmas market opens at the same time every year “due to customer demand”.

We find there is a positive response from shoppers, with trees and some decorations selling out as early as October.

“In August last year, 3,000 units of Christmas decorations sold within the first three days of opening the Christmas market,” he said.

So there.

Want to see more from today’s launch? Check out our Snapchat story.

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