Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

AP/Press Association Images

Plain cigarette packets less appealing to female smokers - study

A new study has shown that cigarette packaging has a direct impact on the choices of female smokers.

CIGARETTE PACKETS THAT contain branding are more appealing to female smokers, a new survey has shown.

The survey – the results of which appear in the medical journal BioMed Central – involved posing a series of online questions to 640 Brazilian women.

The group were asked to choose from images of cigarette packets, which fell into the following three categories:

  • Those with no markings whatsoever
  • Those with a brand name and description only
  • Standard cigarette packages

Each of the 10 random packages were then rated by users, based on things such as their perceived appeal, associated health risk, taste, smoothness and so called ‘smoker attributes’ – what participants thought the particular package said about them.

At the end, each participant was asked to choose the cigarette package which they would prefer as a (fictional) free gift.

The results showed that the standard cigarette pack was three times more likely to be chosen than the plain packs.

In addition, the fully branded packs were associated with more favourable ‘smoker attributes’, such as style and sophistication.

Read: Tobacco companies “targeting Irish women and girls” >

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Close
15 Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.
    JournalTv
    News in 60 seconds