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COCA-COLA IS CHANGING the packaging across all its flavours so they all look pretty much the same, aside from the different colours.
The company said in a statement that the packaging transformation moves it to a “one brand” strategy across Ireland, the United Kingdom, France, Belgium, the Nordics, Holland, and Spain. Rather than marketing each brand separately, the entire range will be advertised as one.
That means saying goodbye to the iconic “Diet Coke hunk”.
It also serves to highlight how confusing Coke thinks its brand extensions have become.
Calories and sugar
Each can or bottle will have a more detailed description on the front about what each product contains. Coke Zero will more proudly display that it has zero calories and zero sugar, for example. But original Coca-Cola, amusingly, doesn’t cover the ingredients on the front and instead just reads “since 1886″.
The idea is to make sure consumers fully understand the benefits of its full portfolio. For example, the company says that five in 10 consumers in the UK don’t realize Coke Zero is a zero calorie and zero sugar drink.
In the UK, the idea is to meet an internally-set objective for 50% of its sales to come from the lower and no calorie range by 2020.
Coke is often heavily criticized by health campaigners for obesity issues that come with consuming lots of sugary drinks.
However, last year, for example, it launched a £20m (€27m) anti-obesity drive which included offering free fitness classes in the United Kingdom, as part of a separate goal to get 1 million people in the region more active by 2020.
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I like the new Green cans. Some shops in East Belfast refuse to stock the green Coca Cola cans.
Still acting like kids so .
That’s enough so… Take all fanta outa the falls road.
and thats the PEPSI challenge answered the cleverness of pepsi….red white and blue….all the huge commercial countries flags colours incorporated here already…USA . UK. AUS. FRANCE….so on …..
Cork, Kildare and Dublin.
I Never drink the stuff, I feel I have to tell you this so you know I’m better than you.
I prefer whiskey.
Why not have both?
I use it to clean my oven it’s great.
I use it to clean my jewellery !
Will also do a good job on your teeth Denise. When you take them out at night stick them into a glass of coke. You will have sparkling gnashers. All your friends will be very jealous.
I use it to clean all my copper coins!
I use it to quench my thirst.
When is there ever an article about Coca-Cola? Off the stuff for lent and there’s been two in the past three weeks.
The stuffs worse than crack!
Surprised that they went with the trade name Coca-Cola life. It kind of highlights the effect of the other one
The taste of freedom.
What the hell is coke ‘life’ ?
It has less calories because it’s made with stevia and sugar, diet coke has sugar and artificial sweeteners, zero it’s all artificial sweeteners and coke is all sugar.
Diet Coke doesn’t have sugar. I’m starting to see what they mean about brand confusion.
I think you may have a point!!
There is no difference between coke zero and diet coke. It’s about marketing. Men find that diet coke is too female orientated so are less likely to buy it. Coke Zero is a “manly” looking diet coke. Same with Pepsi max which is actually diet Pepsi.
The (slight) difference between Diet Coke and Coke Zero is the actually the amount of caffeine and flavourings used.
Oh, there is a taste difference, all right. Aspartame is much more pronounced in Diet Coke. I don’t give a hoot about what the can looks like but if I’m given the choice I’ll take Zero any day.
Coke zero tastes almost exactly like real coke (as long as it is served cold). Diet coke has a completely different taste. They’re not the same at all.
5 of 10 don’t realise Coke zero has zero calories / zero sugar..what did they think the zero in the name meant….(people with zero brain cells perhaps?)
.
Well said.
He has a point
I get very confused when confronted with the plethora of soft drinks available in the shops. Only the other day the other half asked me to buy a six pack of coke zero when down the shops, being the attentive better half, I did. Turns out it was Pepsi max, poor lamb was jittery as hell for hours later after drinking two cans, funny thing is he couldn’t tell the difference.
I hate the way Vanilla Coke has a very similar label to regular coke, save for a slight yellow stripe along the top of the label. It’s compounded by the way some shops stock both side by side. And it’s pish…
Coca-cola’s secret ingredient is actually salt.. that’s why you’re thirsty after drinking the stuff
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