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Complaint upheld after Aer Lingus advert about cost for pet travel 'likely to mislead'

The ASAI determined that the advertisement should not reappear in the current format.

THE ADVERTISING STANDARDS Authority of Ireland (ASAI) has upheld a complaint made against Aer Lingus over the advertised price for bringing pets on a flight. 

The complainant said that she had booked tickets for a European flight, with the intention of bringing her animal with her.

She said the information on aerlingus.com outlining costs for pet travel indicated that it cost €40 on regional flights and €160 on transatlantic flights.

The complainant said this created a range for the consumer that costs for pet travel within Europe would be between those two figures. 

However, on contacting a number of freight forwarders (a requirement for pet travel within Europe), she said she was quoted prices of around €1,000 per flight. 

The advertisement read: 

Aer Lingus – Travelling with pets. Your guide to flying with your beloved pet. If they’re part of the family, they can be part of the holiday! We understand how hard it can be to leave your beloved pet behind, so why not take him with you? With a range of options available, we can carry your beloved pet safely and ensure that its handled with care.

Information was also provided on conditions of travelling with pets. For flights within Europe, the advertisement stated that “pets must be booked through a freight forwarder”. 

For Aer Lingus regional flights, the advertisement stated that “at the time of booking, you must contact us if you plan to travel with a pet”.

It added: “A €40 fee per flight, per crate applies. At this time you will be advised of all restricted breeds for travel on an Aer Lingus regional flight. Note: If you didn’t book online, please contact us in order to book an animal in advance.”

Regarding transatlantic flights, it also outlined that “there is a €160 per flight sector, per crate, payable at the airport on the day of departure for cats & dogs travelling as excess baggage”.

The complainant also said that the advertisement linked to a named cargo company who advised the her that they only carried pets from London. She said no such information was available on the Aer Lingus website. 

Finally, the complainant said the four freight forwarders she contacted advised her that Aer Lingus doesn’t carry pets on weekends and that it doesn’t fly pets to her destination.

In a response to the ASAI, Aer Lingus said its website was “clear that anyone wishing to book their pet on a flight within Europe needed to contact a freight forwarder via the online form and they would then be contacted with the process and requirements to transfer their pet to the preferred destination”. 

The airline added that “the prices for pets travelling within Europe varied depending on the destination along with any restrictions”. It also said that each case was dealt with on an individual basis and that this was clearly stated on the website.

Determination

The ASAI noted that the costs for transporting pets on Aer Lingus regional flights and on transatlantic flights had been given on aerlingus.com and they considered that this could create an expectation in relation to a range of costs. 

They also considered that consumers would not expect the cost of transporting pets to Europe to be significantly higher than the transatlantic cost. 

While noting that the advertisers were not directly responsible for the costs, and that those costs varied by destination, the committee considered that “the absence of information that the range of costs for Aer Lingus regional and transatlantic flights were not indicative of likely costs within Europe was likely to mislead”.

The committee also considered that the advertisement should have indicated that the nominated freight forwarder only transported pets from London. 

Furthermore, the committee noted that there was no information on the website that exclusions would apply in relation to carrying pets at weekends nor that not all destinations on the network were available for pet travel. 

The ASAI committee considered that the advertising was in breach of Section 4.1 of the Code. 

It determined that the advertisement should not reappear in the current format.

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    Mute Earth Traveller
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    Jul 31st 2019, 6:56 AM

    So a no-deal Brexit would be bad for the economy but so would an orderly Brexit. And does anyone really believe that inflation is only 1 percent per annum in this country? I assume the Central Bank guy is not renting accommodation or paying crèche fees.

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    Mute joe
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    Jul 31st 2019, 9:31 AM

    @Earth Traveller: yes…inflation is low. Are any of your day to day products in a basket of goods going up?

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    Mute joe
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    Jul 31st 2019, 9:34 AM

    @Earth Traveller: yes…inflation is low. Are any of your day to day products in a basket of goods going up? Competition is driving retail prices down. The majority of people own their homes and interest rates are dropping…

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    Mute Rob Russell
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    Aug 1st 2019, 10:47 AM

    @joe: yes they absolutely are

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    Mute Willy
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    Jul 31st 2019, 6:36 AM

    More tax from FFG …

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    Mute Adrian
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    Jul 31st 2019, 6:45 AM

    Our central banks “expert” analysis seems to be to look at the current number and then add a little bit onto that!

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    Mute Adrian
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    Jul 31st 2019, 6:53 AM

    And aren’t we all so lucky that FFG never brought us to the brink of recession!

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    Mute Adrian
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    Jul 31st 2019, 12:18 PM

    Its always somebody else’s fault, brexit, or the financial crash, or the butterfly that flapped its wings the wrong way in brazil, its never the fault of the useless idiots in dail eireann.

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    Mute Donal Carey
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    Jul 31st 2019, 7:13 AM

    We need to stand up stop thinking about how bad it will be without England financially and start thinking about Irish unity and how it will benefit us as a nation of course if won’t benefit us straight away but a few years down the line it will. Those figures the central bank send out I would take them with a grain of salt .Time to stop moaning and get on with it.

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    Mute FlopFlipU
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    Jul 31st 2019, 7:37 AM

    @Donal Carey: what if the vote goes the other way ,what then and it is likely to do that as the uncertainty that is around the corner

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    Mute joe
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    Jul 31st 2019, 9:35 AM

    @Donal Carey: we really don’t want or need that money pit!

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    Mute Donal Carey
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    Jul 31st 2019, 10:04 AM

    @FlopFlipU: Negative everything points to a United Ire and it’s about time

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    Mute Gilly Moriarty
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    Jul 31st 2019, 9:33 AM

    Once northern Ireland see how britain has betrayed them, it will a work itself out.

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    Mute garry murphy
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    Jul 31st 2019, 10:40 AM

    What will they use to scare us with when its all sorted.

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    Mute Adam O'hEidhin
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    Jul 31st 2019, 1:08 PM

    Is this the same regulator that predicted a soft landing at the height of the Celtic tiger?

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    Mute Kieran Stafford
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    Jul 31st 2019, 12:06 PM

    The banks will be a great help to struggling people. They give you an umbrella when the sun is out, then take it off you when it’s raining

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    Mute Joseph Molloy
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    Jul 31st 2019, 12:09 PM

    Scare mungering again like 12 years ago

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    Mute The Great Unwashed
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    Jul 31st 2019, 12:47 PM

    @Joseph Molloy:
    You may have missed it, but 12 years ago the proverbial muck hit the fan in this country like never before and we’re still suffering the consequences. Where exactly do you see the scaremongering?

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    Mute JeremiahMcDonagh
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    Jul 31st 2019, 2:03 PM

    Brexit won’t happen. English are stupid alright but not economically suicidal. London is the powerhouse and voted remain. Money talks.

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