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Daft.ie

Daft agrees to develop processes to remove ads that exclude rent allowance tenants

The company came to an agreement with the Irish Human Rights and Equality Commission on foot of a 2016 complaint.

THE COMPANY BEHIND property website Daft.ie has agreed to develop processes to identify and remove property advertisements that are discriminatory.

The agreement with the Irish Human Rights and Equality Commission (IHREC) follows a 2019 decision from the Workplace Relations Commission (WRC) which ruled in favour of IHREC.

The IHREC’s complaint related to adverts that included terms directed at prospective tenants such as  ’rent allowance not accepted’; ‘suit family or professionals only’; ‘would suit young professionals’ and ‘references required’.

The WRC ordered Daft to “refrain from publishing, displaying or permitting to be published or displayed on its website” discriminatory adverts.

It also ordered the company to “develop a methodology to identify, monitor and block discriminatory advertising on its website” based on a list of terms of trigger words and phrases provided previously to them by the IHREC and to be kept updated.

These trigger phrases include:

  • ‘Rent allowance not accepted’
  • ‘Suits professionals only’
  • ‘No rent, rental supplement or allowance accepted, no housing assistance accepted, tenants will be means tested’
  • ‘Please provide current work status’, or ‘work reference required’
  • ‘Would [not] suit young, mature, senior, elderly, person in their golden years’
  • ‘Would [not] suit family, children, single person, couple, bachelor, married’

Today the IHREC said Daft Media Limited has agreed to expand and develop practical methods to identify, investigate, review and take down discriminatory advertising on the Daft.ie website, and has also committed to reviewing and, where necessary, improving the system on a continuous basis.

Sinéad Gibney, chief commissioner of IHREC welcomed Daft’s “engagement in this matter and the resolution of this long-standing litigation”.

We took the initial proceedings in 2016 as the Commission had identified a number of adverts that discriminated on the housing (HAP), age and family status grounds of the Equal Status Acts.

“The procedures that Daft will operate must help to ensure that discriminatory advertising does not appear on the website of one of Ireland’s leading property advertisers.”

A spokesperson for Daft said they were not in a position to comment at this time.

Note: Journal Media Ltd has shareholders in common with Daft.ie publisher Distilled Media Group.

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    Mute Tom Fennelly
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    Feb 28th 2014, 9:47 PM

    That’s the 24th bomb that the Army have attended this year in 60 days.

    88
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    Mute Gerry Duffy
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    Feb 28th 2014, 9:57 PM

    Absolute madness

    46
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    Mute Robert Merrigan
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    Feb 28th 2014, 10:49 PM

    59days

    11
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    Mute AICS (Steve Tracey)
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    Feb 28th 2014, 9:43 PM

    Well done ATO total professionalism. Courageous guys and gals no matter which Army.

    80
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    Mute Paul White
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    Mar 1st 2014, 11:45 AM

    Who is ATO?

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    Mute AICS (Steve Tracey)
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    Mar 1st 2014, 3:32 PM

    Paul
    ATO = Ammunition Technical Officer that’s the person who commands the team and actually approaches the device and declares the area safe.

    3
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    Mute ash doyle
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    Feb 28th 2014, 9:42 PM

    South dublin?? Learn something new everyday… thought it was west… huh… good to know….

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    Mute Hugh Jarse
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    Feb 28th 2014, 10:22 PM

    Southwest to be precise.

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    Mute Eoin Mahon
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    Mar 1st 2014, 12:12 AM

    Muppet

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    Mute cutsie
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    Mar 1st 2014, 8:18 AM

    Bunch of sat navs on here this morning

    12
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    Mute Gerry Duffy
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    Feb 28th 2014, 9:56 PM

    The reason for planting this bomb or IED is what exactly?

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    Mute Eugene Walsh
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    Feb 28th 2014, 10:26 PM

    They probably plant these devices themselves, keep em in A job.

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    Mute Brian Flynn
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    Feb 28th 2014, 10:38 PM

    @Eugene Walsh- Clown!!

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    Mute Raymond John
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    Mar 1st 2014, 4:16 AM

    APE!!

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    Mute Anton de Buitlear
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    Mar 1st 2014, 8:06 AM

    You just said what I know

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    Mute cutsie
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    Mar 1st 2014, 8:19 AM

    Wouldn’t be suprised

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    Mute Dexter Ferguson
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    Mar 1st 2014, 8:26 AM

    As long at this type of carry on is kept in areas like Tallaght then it’s not a problem.

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    Mute David Giles
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    Mar 1st 2014, 12:01 AM

    I wonder who is making all these bombs? Why have the Gardai not found out and arrested those responsible ?

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    Mute Jacob Thomas
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    Mar 1st 2014, 1:30 AM

    Very hard to pin something like this down. Manufacturing IED’s isn’t that hard, especially if you’ve got connections. Could be one person, could be multiple groups of people.

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    Mute Michael Evans
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    Mar 1st 2014, 8:18 AM

    That’s a question for the commissioner!!!

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    Mute hard yaka
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    Mar 1st 2014, 9:00 AM

    People from tallaght wont agree with you sure its s grand spot why wouldn’t you live there.

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    Mute SMcB
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    Mar 1st 2014, 9:55 AM

    Ah yeah, an area known for the odd shooting, a few murders, odd rape and odd few bombs here and there. Grand place it is……

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    Mute David Giles
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    Mar 1st 2014, 7:32 AM

    IED means Improvised Explosive Device equals something that can kill people. Very dangerous and it seems there are lots of them about.

    2
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