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Data Protection Commission launches investigation into Google Ireland

Google said it will “engage fully” with the investigation.

THE DATA PROTECTION Commission (DPC) has launched a statutory inquiry into Google Ireland’s processing of personal data. 

The investigation is in relation to Google’s online Ad Exchange. 

The Commission said the investigation arose from its ongoing examination of data protection compliance in the area of personalised online advertising. 

It also received a number of submissions on the matter, including those made by Dr Johnny Ryan, chief policy officer at Brave, a private web browser. 

“The purpose of the inquiry is to establish whether processing of personal data carried out at each stage of an advertising transaction is in compliance with the relevant provisions of the General Data Protection Regulation (GDPR),” the Commission said in a statement.

“The GDPR principles of transparency and data minimisation, as well as Google’s retention practices, will also be examined.”

In a statement to TheJournal.ie, a Google spokesperson said: “We will engage fully with the DPC’s investigation and welcome the opportunity for further clarification of Europe’s data protection rules for real-time bidding.

“Authorised buyers using our systems are subject to stringent policies and standards.”

Since 25 May last year, the punishment for companies in breach of GDPR is a maximum fine of €20 million or up to 4% of their turnover for the previous year, whichever is higher.

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    Mute Yap McGregor
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    Dec 6th 2016, 9:56 PM

    Bailed? Ffs

    143
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    Mute David Harries
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    Dec 6th 2016, 10:02 PM

    Bailed so they can follow him brains

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    Mute Yap McGregor
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    Dec 6th 2016, 10:07 PM

    Why arrest him in the first place? Surely a covert operation would yield better results – not going to lead them to much now.

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    Mute Can't Think of One
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    Dec 6th 2016, 10:09 PM

    Shhh..he might be reading this, you’ll give the game away.

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    Mute mcgoo
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    Dec 6th 2016, 10:20 PM

    It’s Christmas. They couldn’t be arsed dealing with it now.

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    Mute Magnus Diccus
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    Dec 7th 2016, 6:41 AM

    @David Harries: One of the vermin that slit the priest’s throat in France earlier this year was on bail “brains”.

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    Mute Kevin Parlon
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    Dec 7th 2016, 4:11 AM

    Hopefully, this creature is a dual-citizen and any conviction will lead to his losing his British Citizenship. Ireland has legislation in this area too, but seems reluctant to use it.

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    Mute Elliott Sheerin
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    Dec 7th 2016, 4:35 AM

    How do you know he is guilty?

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    Mute Mrs M
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    Dec 6th 2016, 10:53 PM

    Did he have a copy of the Quran in his bag ?

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    Mute tonymcc
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    Dec 7th 2016, 12:04 AM

    Released on bail, must be harmlessness so.

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    Mute Niall Conneely
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    Dec 7th 2016, 6:37 AM

    Turkeyopened the gates of hell on Syria by allowing foreign fanatics access to the country. Now they’re doing it in reverse..

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    Mute Thosj Carroll
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    Dec 6th 2016, 10:56 PM

    Bailed? Oh shit…. prison is crowd? Just asking!

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