Support from readers like you keeps The Journal open.
You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.
If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.
DISCOUNT RETAIL CHAIN Dealz is appealing to the national planning authority after the latest in a long series of run-ins with local councils over unapproved developments.
Since UK retailer Poundland launched the Dealz brand in Ireland seven years ago, over a dozen disputes between the company and county councils have boiled over nationwide.
In the most recent case, from December, Wexford council ruled that Dealz broke planning laws by opening a store in Clonard Retail Park more than two years ago.
Dealz appealed to the council last year for permission to keep the convenience-style outlet open. But the council said the building, which was formerly a tile store, is zoned for the sale of bulky goods.
The British retailer has now brought the case to An Bord Pleanála in a bid to overturn the local authority’s decision. The firm highlighted the high vacancy rate in Wexford retail parks, suggesting there was an “over-provision of retail warehousing units”.
However an analysis by Fora shows that the case was far from an isolated incident, with Dealz displaying a track record for opening stores without prior consent.
After launching stores in 15 different counties, the retailer retrospectively applied to county councils to retain aspects of each development that had been included without planning permission.
Over the past three years, Dealz has also brought several of these disputes before the national planning body.
Google Maps
Google Maps
Nevertheless, Dealz has enjoyed little success in its planning appeals. One Dealz case already before An Bord Pleanála relates to a store opened in Fontfill, south Dublin, during 2016.
The case mirrors the latest dispute in Wexford, with Dealz opening a store at Fontfill Retail Park in a unit zoned for the sale of bulky goods.
Advertisement
Last year, South Dublin County Council said the company had no permission to operate the outlet and was in breach of planning laws.
Dealz appealed the ruling to An Bord Pleanála. A final decision by the national body was due last year but has twice been pushed back.
Appeals
Many of the retailer’s other disputes with county councils have centred on planning applications for internal shop modifications, store signage and window advertisements put in place without permission.
The majority of local councils ordered the company to remove the unapproved works. Dealz fought three of these planning orders, two in Dublin and one in Limerick, through the national planning body but failed to overturn the decisions.
Despite the rulings from An Bord Pleanála, the retailer refused to take down some of the signage, which resulted in Limerick’s county and city councils initiating legal proceedings against Dealz in 2016.
Last month, the Limerick Leader reported that legal proceedings were brought to a close when the court was told the signage was removed. Dealz paid the council’s legal costs for the case.
Dealz has rapidly expanded across Ireland since it launched its first two Irish stores nearly seven years ago. The company now has 60 locations in the Republic, while parent Poundland has over 250 more discount stores spread across the UK and France.
Fora contacted Dealz for comment on the most recent cases and its disputes with local authorities.
A spokewoman said: “We’re continuing to engage with local authorities – to keep colleagues employed and our stores open for customers.”
To embed this post, copy the code below on your site
Close
28 Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic.
Please familiarise yourself with our comments policy
here
before taking part.
‘zoned for the sale of bulky goods’ seriously? We’d rather have vacant units than allow dealz or whoever else in to trade. Our planning laws are a joke.
@Alan Madden: yeah they are. I wonder are dealz simply doing what they’d do as Poundland in the UK without any problems and then finding the Irish system a joke?
@Alan Madden: correct councils all over the country are refusing planning on existing units because of the original conditions on what the units are allowed to sell.
@León O’Keeffe: I’d say they’re saying the Irish system is a joke. There’s any amount of precedence set whereby people or businesses get planning permission granted after the building is built or in use. I’m sure there’s brown envelopes still in circulation too.
“A decision by ABP which was due last year has since been pushed back twice”. A lack of decisive and firm action by the planning authorities plays into these company’s hands in these situation’s. The process is far to long winded and drawn out.
Nonetheless Dealz come across as a shower do tosssers and bullies.
Makes me laugh to see the organic tofu eating Davidson promoting Dealz , I can see her sitting down with the hubby in Barbados counting their slot machine cash scoffing at the the poor customers that if not gambling are buying a cart full of dealz jellies
They are renting otherwise empty units, employing locals, generating taxes paid, both direct and indirect.
Opening without planning is actionable, close them or approve them.
But don’t be a snob just because you don’t shop there.
@Peter Davis: just because they are empty units and employing locals, as for generating taxes, that’s very debatable, doesn’t make it right!! how about a multinational chain opening up next to you, only doing half of the paperwork you had to do, for the same planning restriction. Furthermore, letting it go, set a precedent that’s it ok to flout laws, that they aren’t taken seriously, if not taken seriously, what’s the point of having them in the first place. might as well the planning dept in DCC, and save some taxpayer money. Now who’s the snob?
It has to be asked if ABP is fit for purpose. No one benefits from the long drawn out process. There have been too many cases in past few months that are taking ludicrous amounts of time.
Starbucks is another one that should be featured here. Blatantly flouting planning laws, tax laws, do whatever they wants. If the laws were properly enforced, they would have shut down for good!! Beside the low tax rate, multinational know Ireland has a low enforcement rate for pretty much most of the laws, if not all. One law for the law abiding citizens, where most of them are local, and another law for the privileged!!
@Yiu Fai Lau: yeah what are they like, coming over here, paying rent spending money locally on signage, providing jobs selling cut price goods, undercutting the over priced Irish locals. The cheek of some companies
@Gerry Fallon: a few part-timers, and 2 maybe full time per branch, is hardly something to write home about. Considering the size of these companies. It sets a precedent that these companies can influence planning laws, and flout them as they please. Good luck to you if you ever want to set up your own business.
Bizzare concept this Dealz business, stupidity seems to be it’s marketing approach, stupidity given if it’s customers actually did the maths, Dealz is more expensive than other retailers. Whilst they claim to be cheaper, particularly for named Brands, it is quite simply nonsense, they also only stock limited brand names having purchased in Bulk when said brands flog batches that don’t pass quality tests, wether is be packaging, labling and in some case sell by date issues.
'I presume this is free?' Confusion over when women will get long-awaited free HRT from pharmacies
59 mins ago
619
6
Heathrow
Heathrow closure: Limited flights resume this evening as fire thought to be 'non-suspicious'
Updated
2 hrs ago
56.0k
97
Heathrow
Heathrow closure: Limited flights resume this evening as fire thought to be 'non-suspicious'
Updated
2 hrs ago
56.0k
97
Your Cookies. Your Choice.
Cookies help provide our news service while also enabling the advertising needed to fund this work.
We categorise cookies as Necessary, Performance (used to analyse the site performance) and Targeting (used to target advertising which helps us keep this service free).
We and our 160 partners store and access personal data, like browsing data or unique identifiers, on your device. Selecting Accept All enables tracking technologies to support the purposes shown under we and our partners process data to provide. If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices or withdraw consent at any time by clicking the Cookie Preferences link on the bottom of the webpage .Your choices will have effect within our Website. For more details, refer to our Privacy Policy.
We and our vendors process data for the following purposes:
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
Cookies Preference Centre
We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. Some vendors may process your data based on their legitimate interests, which does not require your consent. You cannot object to tracking technologies placed to ensure security, prevent fraud, fix errors, or deliver and present advertising and content, and precise geolocation data and active scanning of device characteristics for identification may be used to support this purpose. This exception does not apply to targeted advertising. These choices will be signaled to our vendors participating in the Transparency and Consent Framework.
Manage Consent Preferences
Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Store and/or access information on a device 110 partners can use this purpose
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 142 partners can use this purpose
Use limited data to select advertising 112 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 83 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 83 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 38 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 34 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 133 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 59 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 74 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 83 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 37 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 46 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 92 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 99 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 72 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 53 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 88 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 69 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
have your say