Support from readers like you keeps The Journal open.
You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.
If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.
THE DELTA VARIANT of the coronavirus now accounts for 99% of confirmed and probable cases across the UK.
In just one week there has been a 79% rise in cases of this variant, with the British government forced to implement a four-week pause on the full lifting of restrictions in England as they race to vaccinate the population and control this more transmissible strain.
The data shows that 75,953 confirmed and probable cases of the Covid-19 Delta variant have now been found in the UK – up by 33,630 on the previous week. Of the 75,953, some 70,856 have been in England, 4,659 in Scotland, 254 in Northern Ireland and 184 in Wales.
The increase in Covid-19 cases all across the UK is being driven by younger, unvaccinated age groups, public health officials have said. These younger age groups have now been invited for a vaccination as the jab rollout extends to anyone aged 18 and over.
While the Delta variant is now the most dominant in Britain – and is likely to soon become the most dominant in Northern Ireland – Delta case numbers in the Republic of Ireland have remained at a stable level, with no signs, for now, of sudden surges that have been seen in England in particular.
Speaking to The Journal, Dr Fidelma Fitzpatrick consultant and senior lecturer in microbiology at the Royal College of Surgeons (RCSI) explained that the Alpha variant, formerly known as B117, which arrived in Ireland just before Christmas, is still the dominant strain here.
To date there have been 180 cases of the Delta variant identified in Ireland, which accounts for just 5% of sequenced cases.
“We’re still not seeing that explosion that they’ve seen in Britain,” Dr Fitzpatrick said.
HSE
HSE
She said she believes the vaccination has been key to keeping levels of this variant low.
Data from Public Health England shows both the Pfizer and AstraZeneca vaccines are effective against this variant – if a person has had their full two-dose schedule.
Both vaccines offer almost 50% protection against the Alpha variant after one dose but this drops to about 36% for the Pfizer vaccine and 30% for the AstraZeneca jab when they come up against the Delta variant.
Two weeks after the second dose of the Pfizer vaccine it offers 88% protection against symptomatic disease with the Delta variant and 96% protection against hospitalisation, while the AstraZeneca jab offers 67% protection against symptomatic disease and 92% protection against hospitalisation.
Data shows the increase in cases in England have been primarily in younger age groups who are not yet vaccinated.
While cases of the #Delta#COVID19 variant are rising rapidly across the country, the increase is primarily in younger age groups who are now being invited to receive the #vaccine. pic.twitter.com/8d0weaCvrq
As of 14 June, 806 people in England have been admitted to hospital with the Delta variant of Covid-19, a rise of 423 on the previous week, according to Public Health England data.
Of the 806 admitted, 527 (65%) were unvaccinated, 135 (17%) were more than 21 days after their first dose of vaccine, and 84 (10%) were more than 14 days after their second dose.
As of June 14, there have been 73 deaths in England of people who were confirmed as having the Delta variant and who died within 28 days of a positive test. Of this number, 34 (47%) were unvaccinated, 10 (14%) were more than 21 days after their first dose of vaccine and 26 (36%) were more than 14 days after their second dose.
PA
PA
Data from Ireland’s Health Protection Surveillance Centre (HPSC) indicate a similar age-related trend in Ireland, with 57.9% of reported Delta cases among those aged 19-34 and a further 11.9% in those under the age of 18.
Almost 20% of cases with the Delta variant are among those aged 35-44, dropping to 9.5% in the 45-64 age group. Less than 1% of cases of this strain are among those aged over 65, the majority of whom have now received at least one dose of vaccine, while a significant proportion are fully vaccinated.
“To me, that tells me that’s vaccination making that impact,” Dr Fitzpatrick said. “The vaccination programme has been a game-changer here, we’ve seen that in hospitals in particular where in December and January we had lots of positive cases and suddenly those numbers just fell off a cliff.”
The fact that Ireland has had tighter restrictions in place nationally, as well as travel measures such as mandatory hotel quarantine and PCR testing, has also likely helped keep a Delta surge at bay.
“England has a bigger population and also historic links with countries where Delta originated, moreso than we have,” she said.
The Delta variant was first identified in India and spread rapidly throughout the country, causing hospitals to become overwhelmed.
“If you look at the data here, travel history is a factor in a significant proportion of cases, followed by close contacts. So you have people travelling in who have it and then surprise, surprise, their close contacts become positive as well, which is what you’d expect,” Dr Fitzpatrick said.
So in terms of mandatory hotel quarantine and at home quarantine, everything that contains it helps. The idea behind the quarantine period is that you’re staying in one place for that period of time, so you could be negative at the start of the week but then positive later on and this limits the spread.
While restrictions both nationally and in terms of travel clearly help keep control of transmission levels, it is not a longterm solution.
“Definitely restrictions limit the spread. Now there are obviously consequences for other sectors of society, but our restrictions have been more more stringent than in the UK,” she said.
“The lesson we’ve learned about Covid is that the virus is very transmissible and some variants are even more transmissible, once it gets in it can spread and you need a mixture of infection control and public health measures and then also a strong vaccination programme.
“Of course if everyone stays home it won’t transmit but we can’t keep everyone locked up forever, that’s no way to live, so that’s why vaccination is going to be so important going forward.”
- With reporting from PA.
Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article.
Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.
TheJournal.ie's Coronavirus Newsletter
TheJournal.ie's coronavirus newsletter cuts through the misinformation and noise with the clear facts you need to make informed choices. Sign up here
To embed this post, copy the code below on your site
Close
96 Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic.
Please familiarise yourself with our comments policy
here
before taking part.
@B9xiRspG: Introduce emergency legislation to make rental income tax exempt. Overnight it will:
1. Bring many more properties into the rental market
2. Reduce rents dramatically.
It won’t happen though because such an action is politically toxic due to the disproportionate influence of the left.
Consequently, of the 330,000 landlords in Ireland over one third have said that as soon as financially possible they will sell up and exit the market.
Refer recent DKM SURVEY REPORT on landlords intentions over the nx five years.
@Kal Ipers: 330,000 landlords x €3,500 average tax take = 1.15bn.
Hardly bankrupt the country. They’re spending multiples of that messing about with schemes and plans that will create only ghettos.
@thomas walsh: I am talking about the tax income tax I pay. To only pay 3.5k a year the rental income is roughly 9k. How does that work out with rent €1600 a month? I would love to pay no tax on rental income but the government increased tax on landlords since 2008 but apparently don’t need it now!
How are young people in dublin able to survive on such high rent? Majority of salary goes to pay just rent, nothing left to save unless you stay at home.
Is this leos economy for those who get up early for work?
@Christopher Duffin: if a reasonable % of single people looked at that option it would reduce the pressure for other groups. Don’t be so quick to dismiss one small solution of the many needed because it does not work in your case.
My rent went up a whooping 45% this month. Outside a designated rent zone so the landlord can do as they please. Been there for 5 years and never missed a beat or asked for anything. The increase is nothing but pure unadulterated greed spurred on by both landlord and agent. I have no chance of saving a single penny anymore. Devastated.
@gowfc@yahoo.com W: The landlord is probably now charging a market rate which is unfortunate for tenant who had the benefit of a low rate for years . the rent controls have scared landlords into going to the market rate and it has been a disaster by this government
@gowfc@yahoo.com W: Any chance of some figures? Just expressing an increase in percentage terms doesn’t always tell the full story. For example, if you somehow had a rent of just €500 in a place where average rent is €725, then all that’s happened is the landlord has put your rent up to the going rate for that place, which he/she is entitled to do. On the other hand, if you were paying €1,000 in a place where the average is €1,200 but your rent has now gone up to €1,450, then you’re being fleeced.
I’ll give you an example. My wife and I are ‘accidental landlords’ because we’d bought a house each about 15 years ago, before we met. Both already in negative equity by the time we moved in together, so we chose to rent one out instead of try to sell. We’ve the same tenants in it for the past five years now, and we still charge them just the €600 per month that they moved in at. It’s a 3-bed semi-d in an estate in a Wexford village. Other 3-bed semi-d houses in that estate are now being rented at €750 per month. So, if we put rent up to the going rate, tenants could complain about a sudden ‘massive’ 25% increase, but all we’d actually be doing is charging the same as everybody else.
They should also report how much tax and charges have increased on landlords since 2008. It might help people see that this is an increase to the government not landlords.
If buying a second property to rent is uneconomical without taking supply and charging extortionate rents – then don’t do it simple.
Especially if it has severe social consequences and national crisis – there is such a thing a common good.
Landlords who cannot afford to rent should sell, this will increase supply of property on market, reducing overheated bubble prices – based on deliberately restricted supply.
This is government policy, and working with NAMA and landlords to exploit normal people.
This is clearly wrong on every level – speculation and super normal rents / gouging – has no place in a functioning property sector.
Speculate on stock and investment – housing is a necessity.
The cost of living is increasing dramatically, while wages are staying the same, especially low paid jobs. How anyone can afford to live in Dublin, working for minimum wage, is beyond me!
@Pheilum Shannon: Where is Leo’s €5 million propaganda brigade to tell you its your fault your wage stays same as Republic of Opportunity allows people to earn pots of gold daily…
This is FG policy – keep supply low – blame developers for not building – sit on their hands & watch demand increase rental incomes far above reasonable levels to help further enrich themselves & their friends. FF are no better.
I wonder would the gov BUILDING SOCIALISED HOUSING WORK or will they keep their blind faith in ‘De Free Market’… I mean it only worked for 90% of this history of the state, when we were one of the poorest most underdeveloped countries in Europe, or keep blind faith in private sector to do something it has demonstrably failed the majority (but Not the 1%) but keep their landlord friends and party members happy… I wonder what a FG/FF backed Gov will do…
@Tony O’Regan: integrating social housing is probably the best solution. The trick is to see why it did not work properly from 97-08. Fix the loop holes and get on with it. Put in place temporary measures to get us through the current problems. These could be modular builds, through to relaxing laws on rental standards. While tightening up on dodgy agents and landlords. Also helping out good landlords with reasonable tax rates, and better protection against dodgy tenants.
@Dave Doyle: f* the social housing. Why should my taxes pay for a free house for someone who couldn’t be bothered of finding a job or some failed single mum with 4 brats each from a different man?
Get a job, get a mortgage, buy a place to live. If you cant afford it – tough shit – move where it’s cheaper.
@Termaz Fx: Your taxes are already paying for their Housing Assistance Payment, or their 4 star hotel room anyway. Do you dislike the idea of the State removing subsidies to the Private Sector?
@Me_a_monkey: A lot of people hope there is a bubble. The reality is this is a supply driven price increase not a credit based increase. The market has forever changed with many people no longer ever going to be able to afford to buy a house now. The correction is the reduction of homeownership in Ireland from the world’s highest rate.
@HelloGoogleTracking: You are right some people learned nothing. For example what a bubble is and the difference of supply restriction. The argument about a bubble now requires a lot of ignorance and you won’t find an economist calling it a bubble now. There were loads saying it in 2006 onwards.
@Kal Ipers: you won’t be saying that when all the developers that are currently hoarding completed developments until the market peaks release them. I know of about 5 large estates in south dublin that are completed, chained up with no advertising.
It’s not a lack of supply, it’s developer profiteering.
the increase in supply theory is a fallacy – if a builder buys land to build more houses why would prices fall if they have paid the same amount to buy the land and build the houses?
Govt must free up land through enforced purchases of small lots held by people as they did in the U.K. (In 70′s as far as I remember)
Rent controls never work and all they do is create a black market.
@Ciaran Whyte: rent controls in New York have been a disaster. It dries up investment to rental property and it is cheaper for them not to charge rent at all and let the properties fall apart. I visited a friend in New York and they had a waterfall in the living room that froze during the winter. The neighbour up stairs lived in a tent in the apartment due to the leaks in the roof.
Confirmation bias – complete your research and include examples where it works very well – as these also exit – whether or not your chose to ignore them.
We have the usual conspiracy theorists here thinking this is some pact between evil landlords and a FG government but as a landlord no government has ever done me any favours. I am a believer in Hanlons Razor – “Never attribute to malice that which is adequately explained by stupidity.”
The Govie built loads of social housing in the 50′s but Local Councils had n’t the wherewithal to manage them properly. First rule of landlording is to get the rent. Councils in Ireland are owed something like 65 million in rent which they have no will to collect. Imagine what this money alone would do for the housing crisis. Don’t pay your rent , out you go. Obviously compassion can be shown for extenuating circumstances .
Then the Govie of the day decided to reduce stock by selling Council houses at a discount and not building new ones.
Next step is to involve the private sector by paying RAS to private landlords. At the height of the boom people were encourage to take out 100% interest only loans with the promise of capital appreciation. RAS tenants could outbid working tenants for properties causing rents to increase overall. Tax on rental income was 40%.
Then the recession comes. What does the Govie do. They screw landlords over. They increase tax to 52% while at the same time reducing what they pay on RAS. Landlords are stuck with tenants who are now paying less while their expenses increase. Then the anti-landlord RTB is introduced which landlords pay for. As small time landlords get out of the business Vulture funds get property at a knock down price and can structure their affairs to pay no tax. Suddenly there is less properties available for rent so inevitably prices go up. The Govie wants to play the popularity card so they blame greedy landlords. They bring in rent controls which means sitting tenants are going nowhere but investors are unwilling to take the risk of renting. They allow Threshold and left wing Politicians to encourage over holding . Councils turn down housing from NAMA because they don’t want to create “ghettoes” but it ok for homeless people to sleep in hotels. TD’s like Aodhan O Riordain organise protests against the building of 480 apartments beside St Anne’s park , not in St Annes Park as the campaign disingenuously claims. Then the Govie introduces the unworkable HAP scheme which is deliberately designed to screw over the landlord. The expect over the top onerous housing standards that council house would n’t meet. Don’t have an energy saving bulb and the house fails and payments stop.If the tenant stops paying their share of the HAP the council stops paying the landlord.
The housing crisis is caused by total incompetence . There is no grand conspiracy between the Government and landlords to increase rents. They are just not that smart.
@mursim: My mate moved to a job in Amsterdam recently and is losing his mind trying to find somewhere to live. The rents are at least as bad as Dublin.
Seriously…I honestly cannot believe that the Irish People vote these people into office again & again… HOW DIFFICULT IS IT TO BUILD HOUSES!!??? The government has the money, has the land, has the demand…there is a huge potential here for the state to actually make profit by building and selling/renting houses at a reasonable price. All they would need is to borrow now to fund major state backed housing initiatives while ECB rates are still incredibly low…
Every time a report like this issues the Government rush through some additional knee-jerk measure against landlords be it taxes or regulations or the rent cap. These measures act to reduce supply and worsen the problem they aim to address. They need to stop doing the same thing and expecting different results. Unfortunately any policy that might actually help (e.g. tax incentives for landlords) is considered too politically toxic to introduce so the cycle continues.
Mass uncontrolled immigration not helping or the fact that the Eu has Ireland in a straight jacket ? is Ireland allowed to make that decision to make social housing ?
@Neill Copeland: The vast majority of immigrants to Ireland work and contribute to society. The ones costing us money and housed next to free in prime locations are Irish people. I am more bothered by the Irish parents who are both getting housing with extra rooms to have their children part time.
@Kal Ipers: So your saying the 1000s that are expected to arrive over the next year there is houses there for them ? Your saying Immigration is not pushing up rental prices ?
@Neill Copeland: Yes I am. Migrants are living in much more density than people the state is paying to have part time use of the space. A house close to me was rented to a single mother with 2 kids paid by the state. When she left 4 adults and 2 children started living there.
The state will do this for 18 years versus working immigrants.
@Kal Ipers: And what about the Eu nationals claiming benefits ? what percentage is claiming benefits ? 1/5 ???? you never answered my question if there is 1000s of immigrants arriving over the next year and we have a house shortage as it is where are they going ???
Simply market forces. The vast majority of this higher rent makes its way to Government in the form of higher taxes and levies.This money should be recycled to encourage people to provide more rental accommodation. Thus lowering rents.
Everyone loves us versus them scenario. Landlords are evil, tenants are wasters….
But the fact is there are bad landlords and bad tenants. There are also good landlords and good tenants.
Improving tax credits for landlords to run things properly and making it cheaper to be a landlord would also benefit tenants. Making it easier for a landlord to evict the tenant that does not pay rent would also benefit most tenants.
Likewise improving security of tenure, making long leases more affordable, i’m really going after bad landlords would make the job of most landlords much better. Increasing supply of property and making it more fordable to buy and rent this property would also improve the situation for both parties.
If you go abroad for say six months and rent out your house you might find it very difficult to get it back due to new legislation. Tenants need security of tenure but there should be flexibility in the system for those that want their house back
So what will Leo say on people working in jobs that can’t pay the rent – they made the wrong lifestyle choice they chose to be born into working class instead of upper.
I live in Lusk where pyrite remediation works have been going on for 18 months and will continue into 2019. This is one of the primary reasons rent has skyrocketed in my area. The pyrite remediation budget allows for max €5,500 for three months to cover rent and moving costs and landlords know families are desperate to remain in the area for schools, crèches etc. €1,200 would have gotten you a 3-4 bed house; now a 3 bed would go for €1,600. Complete with mould, cracks, what have you. And availability is scarce meaning families are panicking once they get their one month’s notice from the pyrite board. One family I know who always rented finally moved back to the UK as it was no longer worth living here. This was once an affordable area. God help anyone looking for one of those now.
They think the renters got off too lightly ten years ago. They hate the fact people stayed renting and didn’t consider their cowboy mortgages. This is all spite
Greedy landlords taking advantage and putting up prices at every opportunity don’t help either. My landlord in Kildare kicked me out saying he wanted to move back in but I know for a fact he just wanted to let the property at a higher price!
@Lisa Cadogan: If this is true you wait until the house is re-rented at the higher price and bring a case to the RTB. If they find in your favour he will get a huge fine. I can’t understand why any landlord would take this chance. You see you as a tenant have the RTB on your side but try being a landlord getting rid of a non-paying over holding tenant. The cards are stacked against you
There needs to be a cap on adults renting homes with just one kitchen! House advertised in our estate (Dublin Suburbs) as a 6-bed for €2800 per month. It’s a 4-bed with converted attic with two parking spots outside. Now what family can afford that apart from a bunch of sharing Professionals or couples. Our street is now overloaded with cars/vans, some parking up on grass verges and posing a safety risk to young kids playing or walking to nearby schools. The Mgt companies don’t care nor the landlords! Only going to get worse with more tenants squashing into family homes lining the Landlords pockets.
This is a massive failure for this gov, who a few weeks ago had this big launch for Ireland 2040, this week it’s the big launch of future of infrastructure Ireland, and Leo going around promoting his republic of opportunity. This is all just one big false charade, keeping up appearances by a totally useless gov.
Ten years ago I shared a house with a total monthly rent of 1600. The house was on south circular(wasnt one of the typical red brick victorian ones), was in good condition with a proper front yard keeping a good distance from path-way while also being in a quiet section and a half hour stroll to Dame street. Now houses in the Dublin 8 area which look like they’ve exceeded their best before dates(facades right up on the street and wasting away) are going for at least 200 more. Slagging Fianna Fail was a past-time for me back then but I think I can only come up with silent rage for the current shower
Love when people say this is a suppply and demand issue and if we increase supply costs will drop. My h*le they will drop. If a builder buys the land an over inflated rate how is he going to sell the houses for less?
That’s presuming the developer has a desire to drive a price drop. Why would they sell for less than an older house 5 minutes up the road? They won’t. If the are is going at a rate of 300,000 and new houses are built of the same size etc, they’ll be at least the same price if not more.
Supply and demand does not equate for greed and stupidity.
They argued supply and demand for years during last bubble.
Building peaks at over 80k a year without reducing prices.
This isnt supply demand – it is controlling supply and prices of a necessity when people have no choice.
Effectively monopoly economics – involving coordinated price rises simultaneously by a group all wanting to increase profits and knowing the gov wont interfere.
Speaking as a small landlord in Dublin. a. I was getting 20% more in 2008. b. This is my pension. c. Now I can only increase the rent by 4% pa so it will be 5 yrs before i am back to 2008. d. I cannot get rid of yenants whi do not pau. If tenants cause problems for neighbours I am resonsible. e. I cannot do AIRBNB with my citu centre property due to some dictat by a politician. In my view homelessness is a non issue, there is loads of vacant property throughout the country and un the greater Dublin area, I do not understand why social welfare tenants need to be housed in the centre of Dublin. That area is full of s.w. people already it makes no sense except to the looney left.
They are also forgetting to add in order to avail of these €1,200-1,500 accommodation in Dublin (which are the rare few affordable ones) you must fight your way through open viewings which can only be described as a cattle mart where he with the most preferable references and employment title wins!!
Justice Minister to repeal State's counter-terrorism laws and replace Special Criminal Court
5 hrs ago
2.5k
The Morning Lead
Delay to plans to have pharmacies prescribe for UTIs, thrush, and coldsores in Ireland
Eimer McAuley
5 hrs ago
2.5k
Courts
Worker at Lough Derg who duped unsuspecting women into sexual assaults to be sentenced next week
20 hrs ago
41.0k
Your Cookies. Your Choice.
Cookies help provide our news service while also enabling the advertising needed to fund this work.
We categorise cookies as Necessary, Performance (used to analyse the site performance) and Targeting (used to target advertising which helps us keep this service free).
We and our 197 partners store and access personal data, like browsing data or unique identifiers, on your device. Selecting Accept All enables tracking technologies to support the purposes shown under we and our partners process data to provide. If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices or withdraw consent at any time by clicking the Cookie Preferences link on the bottom of the webpage .Your choices will have effect within our Website. For more details, refer to our Privacy Policy.
We and our vendors process data for the following purposes:
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
Cookies Preference Centre
We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. Some vendors may process your data based on their legitimate interests, which does not require your consent. You cannot object to tracking technologies placed to ensure security, prevent fraud, fix errors, or deliver and present advertising and content, and precise geolocation data and active scanning of device characteristics for identification may be used to support this purpose. This exception does not apply to targeted advertising. These choices will be signaled to our vendors participating in the Transparency and Consent Framework.
Manage Consent Preferences
Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Store and/or access information on a device 137 partners can use this purpose
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 177 partners can use this purpose
Use limited data to select advertising 139 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 101 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 102 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 47 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 43 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 161 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 73 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 96 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 102 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 45 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 60 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 29 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 112 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 115 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 84 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 63 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 107 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 90 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
have your say