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GUINNESS-OWNER DIAGEO is set to increase the price of its beers for the second time this year.
The latest increase will add 4 cent to the cost of a pint, excluding VAT.
The company said the decision is due to rising costs.
In a statement to The Journal, a spokesperson for Diageo said: “We continue to experience rising input costs across our business operations in Ireland.
“We are working to manage and absorb much of this, but to maintain a sustainable business, we have written to our customers in the on-trade to advise them of an increase on draught beer list prices of 4 cent per pint.”
The price change will be applied across the whole Diageo draught beer range and will take effect from 14 August.
Other beers distributed by Diageo include Hop House 13, Rockshore, Carlsberg and Smithwicks.
The company last increased its prices in February, when it added 12 cent to the price of a pint due to “significant inflation in input costs across our operations”.
Reacting to the news, the Vintners’ Federation of Ireland (VFI) said the price increase is “incomprehensible both in the need for such an increase and the timing of it”.
VFI president John Clendennen said: “Many of the factors under ‘rising business costs’ Diageo refer to as justification for the increase were either known back in February and included in that increase or, indeed, have reduced in the meantime.
“The timing is awful. We are in the middle of peak tourist season, businesses in tourist areas that need good summers to see them through the quiet winter period are suffering from the loss of accommodation beds, while the consumer is reeling from increased mortgage and other cost of living increases. I can’t think of a more inopportune time for a supplier to even be thinking of increasing prices, let alone doing it,” he said.
“I believe Diageo are out of tune with both their customers and the consumer. I will be calling on Diageo to review this decision immediately.”
According to the latest CSO consumer price index, the national average price of a pint of stout was €5.52, an increase of 39 cents on the same time last year.
All this good news must have people worried, sure what are they going to moan about if things are going well?
There you go Paul. Ger found something.
Tingz wear better wen tingz was worser
Hauliers are the back bone of the country. They even deliver the economy.
Brilliant customer service, always with Irish Ferries. They go out of their way to help.
They went out of their way to get rid or their Irish staff.
Greedy Irish Staff.
The way they faced down the unions was an inspiration to us all, they stood up to the bullies and showed the rest if us the way
You must have met the ONE that can speak english
You mean polish ferrys find stena much better
Maybe its all the baled waste heading abroad for incineration. Export all our problems?
Or it could be an increase in emigration.
People shipping their stuff overseas.
Containers on ships is not always good news.
Or maybe they are transporting all the illegal cannabis grown in Co Clare to supply markets on the continent.
Thanks Enda :)
Which way is the freight going? Mainly in or out? Without that information just Journal spin! Not very accurate reporting
Does it matter, it’s keeping a Irish comapny going who have just announved lots of expanction at start of the year. Jobs are being secured in Irish and British ports.
You should really read up on how a successful economy works import export, balance of trade etc.
oh yeah. a truly great irish company. who flag out their ships under the Cypriot flag to limit the need to comply with best practices. who use an agency to employ non EU crew and and pay way below the minimum wage with minimum leave. a true shining light.
John they have the best ferries & service on the Irish sea. You may be correct about how they behave towards their staff but your argument is damaged by your misinformation.
Micheal. would you mind explaining what you .mean by my misinformation?
Your suggestion about using best practices is vague & designed to be that way to call into question the highest standards used by IF. These ferries are the best on the irish sea with the best service on that sea. Nothing comes close for service or comfort. I know i travel on all these ferries serveral times a week.
micheal…..if you travel with IF on a regular basis you might remember when a truck driver died due to a heart attack. he was attended by a nurse who was travelling on the ship. she requested the use of a defibrillator and was told that there was none on the ship. This was confirmed by an Irish Ferries spokesperson on national radio. they said it wasnt required and yet when these ships were manned by Irish and Uk crew there were defibeillators onboard and crew trained in the use of same. This Micheal is one example of what i mean by best practices. So next time you travel enjoy your comfort but for your sake dont have a heart attack!
We agree that Hauliers and Couriers are the backbone of the country (referring to the UK but we sure it’s the same for Ireland). This has been proved during the #opstack crisis caused by the nonsense at Calais recently. We really want to do more business with Irish Ferries as our freight customers always have good feedback about them. Roll on 2016.
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