DISNEY IS SET to square up to Netflix and Amazon by launching DisneyLife, a family-friendly app which enables users to access Disney movies, tv-shows and even books, in Ireland.
The app, DisneyLife, is described as a “digital entertainment service”. The subscription service (costing €6.99 per month) contains content from Disney’s 100 years of storytelling, including the Lion King, Finding Nemo and the Pirates of the Caribbean films.
Right now, the app appears to be chiefly aimed at families, with people able to sign up to a multi-user account as standard and parents able to put time limits on their children’s profiles.
It differs from Netflix and Amazon in a number of ways – as well as the movies, it features live streaming of Disney Channel, Disney XD and Disney Junior. In addition, it has extras like Disney and Disney/Pixar Shorts, deleted scenes and behind-the-scenes featurettes. Content can also be downloaded to be watched offline.
Chiara Cipriani, general manager, DisneyLife EMEA, said: “Building on our UK launch at the end of 2015, we are delighted that DisneyLife Ireland is making Disney entertainment available to Irish fans in new ways.”
So far, more adult-orientated movies from the Marvel and Star Wars stables aren’t available on the app, with the content being more family-friendly. Interestingly, the launch comes after Variety reported earlier this year that Disney is to end its distribution deal with Netflix for new releases (despite the companies having a good relationship).
The company also bought majority ownership of streaming-video company BAMTech and promised a direct-to-consumer streaming service in 2019, beginning in the US before expanding globally.
Ireland is only the second country where DisneyLife – which is available at www.DisneyLife.com, the App Store, Google Play and Amazon Appstore – has been launched.
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