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DUNNES STORES IS gradually coming back on par with its rival supermarkets in the Irish market according to the latest industry figures.
In a game of fine margins Dunnes improved their market share to 23.2% as at 11 October as per the latest statistics from Kantar Worldpanel.
That sees Dunnes move up from the 22.7% seen one month previously, and up very significantly from the 21.5% seen in April at a time when the chain was at loggerheads with its staff over the issue of staff contracts.
Overall the grocery market in Ireland has grown 2.1% in the last 12 months – the greatest growth seen in the industry here in over five years.
“The growth in sales this period was ahead of the rate of inflation, indicating that consumers are becoming less restrictive in what they buy and adding extra items to their baskets,” says David Berry, director with Kantar.
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Dunnes posted sales growth of 4.7% this quarter, the 11th success such period that the company has seen such growth, attributable largely to their ongoing ‘Shop and Save’ campaign (which sees customers encouraged to buy more on each shop) according to Kantar.
These latest figures see Dunnes sitting in third place nationally.
Tesco remains on top of the tree with 24.5% share, down from 24.8% in the last month.
Super Valu have consolidated their second place with a very modest increase from 24.3% to 24.4% overall share.
It was a less satisfactory month for Aldi and Lidl as both retailers lost a certain amount of ground.
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