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DUNNES STORES HAS regained its position as Ireland’s most popular supermarket, while Aldi has hit a record market share in the most recent period.
The latest Kantar Worldpanel supermarket shares show that Dunnes Stores accounted for 22.1% of the consumer spend over the course of the 12 weeks to 7 October 2018, making it the country’s most popular supermarket.
After six consecutive periods at the top, Tesco has fallen back to second place, accounting for 21.5% of total grocery sales.
Meanwhile, SuperValu came in third position with a 21.4% of the market share.
While SuperValu, whose owner Musgrave recently acquired high-end Dublin-based grocer Donnybrook Fair, Kantar Worldpanel noted that the retailer still under trades in the capital.
“Although SuperValu holds 26% of the share in its Munster heartland, the retailer is less represented in Dublin, where it only accounts for 19.4% of sales,” Douglas Faughnan, consumer insight director at Kantar Worldpanel, said.
“By contrast, Tesco and Dunnes perform more strongly in the capital, with shares of 23.6% and 26.1% respectively. Musgrave will be hoping its latest acquisition can help SuperValu make up ground in this area.”
Bargain supermarkets Aldi and Lidl took fourth and fifth place again this month with 11.8% and 11.7% of the consumer spend, respectively.
A sale growth of 4.5% has helped Aldi to achieve a record market share this period.
Kantar Worldpanel noted that the retailer’s Swap and Save campaign, which challenges shoppers to see how much they could save by switching to Aldi, has made an impact.
Festive period
Faughnan noted that Dunnes traditionally performs strongly over the festive period.
“The retailer may feel like Christmas has come early this year,” Faughnan said.
“While it’s too soon to assess the full impact of its new Everyday Savers offer, which prices many own brand everyday items at a euro or less, Dunnes’ continued focus on shopper campaigns has helped to attract an extra 14,000 shoppers this period.”
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That’s those money off receipts they give out, it keeps you going back!!
@Tony Maguire: yep… I said to the lovely Mrs.D that it’ll be a huge own- goal if they ever stop that offer
@Tony Maguire: M&S started doing that too, but I can only afford to look at that place once a year, from across the street.
@Tony Maguire: It is easy to give a voucher for ten euro back on spending fifty euro if you increase the price of most items to cover it,I have noticed prices creeping upwards in Dunnes Stores since April, you can carry 100 euro of shopping in one bag,crazy when I used to fill a trolley for the same amount.
Good that it’s an Irish one at the top!
@A2 Poster: if only they could treat their staff with some dignity and respect
Why do people shop in Tesco bar location! Dont support Irish companies and get rid of long term irish employees. Disgrace
@Whoswho: They didn’t get rid of long term employees. They got a great redundancy package from them. I know a lad who walked away with 100/120k, he was there from the 80s.
@Whoswho: oops somebody doesn’t know the facts.
@Whoswho: So by your great logic we should only shop in Irish Stores. It’s a very Noble idea, but not overly practical. The difference is these days that thanks to shops like Tesco, Aldi, Lidl etc shoppers have a choice, and the days of been ripped off by Irish shops are gone.
@Whoswho: they don’t support Irish company’s? Really? Google it you fool
@Whoswho: they’re actually one of the biggest exporters of Irish made products and produce…..
If that’s not supporting Irish I don’t know what is!?!??
TBH, I never found much value in shopping at Dunnes. Funnily enough I find super value to have the best deals.
Might depend on the type of shopping people do. I find i spend a small fortune in Supervalu!
@Peter Cavey: I have a supervalu in my town but I still travel 30mins to use dunnes , better and fresher fruit and veg and far better value and a much bigger selection in all other sections of the store , I’ve compared trolleys in dunnes I spend about 70 a week minus the 10euro voucher the same stuff in supervalu costs over 100euro over 40euro a week in the difference
I rang Dunnes headoffice last week making a complaint on their rising prices they have denied this completely and said it may be that wholesale are the one’s who are doing it.I find the Dunnes vouchers are a complete ripoff when you are told at the cashier if you spend another five you will get a extra voucher and like most shoppers you will run down and pick up something you don’t want.
@Scottyal: they said it may be wholesale doing it. Doing What?
@Scottyal: but you’re getting another tenner off your whole shop next time so that’s where you’ll save .
Wholesale? Dunnes?
@Scottyal: for you sound like fun , have you ever heard of inflation , I shop in dunnes ever weeks and ya I see some things going up in price but that’s just natural , calling there head office to give out is a waste of your time and there’s too just shop somewhere else if you have a problem with it
Taking competitors vouchers certainly helps
@⚡ Seánie ⚡: Tesco does that ,not Dunnes.
@Siobhán Ni Mhurchú: not anymore
@Siobhán Ni Mhurchú: That’s gone, hense there drop in sale. Place is a rip off.
@⚡ Seánie ⚡: the Dunne’s vouchers just bring them down to the prices of the other retailers except Lidl and ALDI!
Super-Valu
Dunnes
Aldi
Lidl
never Tesco
@Daniel J. Somers: Whats wrong with Tesco ?I find them good.
Super Valu and Dunne’s Irish owned companies. Tesco profits repatriated to England. I find Tesco shops scruffy and drab
Keep it Irish
Good. Buy Irish where possible. Keep profits in Ireland.
@dublincomments:
Yes buy Irish – CPOs must be issued on all the property being hoarded by Dunnes Stores and fines in the millions issued,
@dublincomments: what about all the Irish employees of Aldi and Lidl, not to mention the fact that they source a lot of their food items in Ireland. I find them to be great value, though I use Dunne’s and SuperValu too.
@mursim: must must must
The manner in which the former Dunnes Stores site in the city centre of Limerick has been allowed to lie idle for a decade and become such an eyesore while the country goes through a housing catastrophe.
A CPO must be issued immediately, and in the meantime Dunnes must be fined in the millions for land hoarding.
@mursim: Using the word “must” suggests that you’ll do something about it…. I doubt that
@peterw: a refusal to address the Dunnes derelict site in Limerick City centre means that if it was to be occupied then it would be entirely justifiable.
@mursim: The problem should be addressed. Saying that Dunnes must be fined is not realistic with no precedent. Pick your battles, get the property doing something for the community.
@peterw: Dunnes Stores have refused to put the building to use – it is a derelict eyesore in the city centre in the middle of a national housing emergency.
Dunnes Stores needs to face immediate and severe financial penalties for property hoarding.
Their self service tills. Eugh. Wont go there.
SuperValu is an oxymoron if ever there was one. The most mid named store in the country!
@mary conneely: miss named
So much noise about a shift of 0.1%
BFD!
Aldi, Lidl and Tesco employ about 15,000 Irish people. They have huge number of secondary employment by using Irish suppliers. Not be ‘irish’ is irrelevant.
Zero hour contracts and refusal to recognise unions is what you get from the Irish Dunnes.
€10 off €50 is needed in Dunnes. Without it they’re by far the most expensive. It’s a con job and I’m surprised so many fall for it time and time again.
If interested in being Irish and particularly Irish jobs then Tesco are the only one who provide a living wage with commitment to 30+ hours per week and proper working agreements such as Sunday working/out of hours premiums along with structured pay scales.
Google it.
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