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No more next-day delivery: Éadaí SOS challenges four Irish shopaholics to cut out fast fashion

Can the participants alter their shopping habits – and help the planet too?

IN IRELAND ALONE, we dump 63,000 tonnes of textiles into our bins each year. This doesn’t include nappies or healthcare waste, so much of that figure is likely to be clothing: items we don’t like anymore, items we wore once and discarded or (we’ve all been there) items we bought, left the tags on and never wore.

So how can we as a nation begin to take a more sustainable approach to fashion? Can we shift the focus from next day delivery and flash sales to second-hand clothing, shopping our wardrobe and choosing quality over quantity?

Those are the questions Caoimhe Ní Chathail and Proinsias Ó Coinn are hoping to answer in Éadaí SOS, a brand new show starting this Wednesday October 6 on TG4. Check out the trailer here

Each week, the pair meet a self-confessed fast fashion addict – from Donegal student Mollaí Ní Mhiacháin who spends 80% of her income on clothing, to teacher Corey Hanna from Derry who can’t resist an online sale.

Wardrobe overhaul

Éadaí SOS TG4 Caoimhe and Proinsias will be helping shoppers to overhaul their fashion habits. TG4 TG4

Caoimhe and Proinsias will give each shopper the tough challenge of cutting down their wardrobe and transforming their fashion habits. Bye-bye overnight clothing deliveries, hello streamlined, sustainable wardrobe.

Each overhaul begins with a wardrobe consultation from Caoimhe, leaving the shopper with just ten items of clothing to wear for the next two weeks – oh, and there’s a total ban on buying anything new in that time.

Back at Éadaí SOS HQ, Proinsias, the ‘numbers man’, carries out a clothing audit, measuring just how often each item of clothing has been worn, be it every week or never at all.

Can the shopaholics change their habits for the better? And how will they cope with their new, scaled down wardrobe? Tune in to the latest addition to TG4′s autumn-winter schedule to find out.

Éadaí SOS starts this Wednesday October 6 at 8.30pm on TG4. Missed it? Catch up on the TG4 Player.

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    Mute Carm(Orange Vampire)
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    Feb 17th 2023, 12:29 AM

    Best wishes to him. Clinical depression is a tough battle.

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    Mute Frank Wall
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    Feb 17th 2023, 1:45 AM

    @Carm(Orange Vampire): he’s lucky to have the best help available, the rest of us are literally on the edge of ????????

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    Mute John Fahy
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    Feb 17th 2023, 8:21 AM

    Should never have put himself forward for election, clearly unfit to do the job.

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    Mute Jen Mc
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    Feb 17th 2023, 8:30 AM

    @John Fahy: fitter than that g0bshite Dr. Oz.

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    Mute Will
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    Feb 17th 2023, 9:44 AM

    @Jen Mc: Oz was a terrible candidate but it was known long before the election that Fetterman was have serious cognitive isues. The man has trouble deciphering what people say in a normal one on one conversation, he never had any hope of winging it as a Senator.
    This is just another example of the degradation of American politics where people don’t vote for ideas or character, they simply vote for their chosen team. Put a ‘D’ on a turnip and the average Democrat will vote fo it. (same for the other side)

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    Mute Jen Mc
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    Feb 17th 2023, 12:34 PM

    @Will: all that tells me is that people understandably despised Dr. Oz enough to vote for Fetterman and that the Dems didn’t have anyone more fit for purpose to put forward. Or were they looking for the sympathy vote? Either way, I’d rather Fetterman than Oz.

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    Mute Al Fresco
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    Feb 17th 2023, 7:09 AM

    Get Well Soon, John, unfortunately the Repubs will be gloating over this.

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    Mute Samantha Samantha
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    Feb 17th 2023, 8:59 AM

    Oz was a respected cardiologist. Fetterman can’t string two sentences together. Should’ve been a no brainer.

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    Mute Al Fresco
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    Feb 17th 2023, 9:08 AM

    @Samantha Samantha: Oz was endorsed by Trump, that was the end of his hopes.

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    Mute Barrycelona
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    Feb 17th 2023, 3:18 PM

    @Samantha Samantha: You must have missed the bit where Oz defrauded his TV audience by selling and making millions out of meds that didn’t work or Oprah’s criticism of him. Did you read the bit on Fetterman’s success in fighting crime and the fact that he has his own opinions. As for the cardiology bit, he certainly didn’t show John Fetterman much sympathy after his stroke, which doesn’t reflect well on him.

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