PADDY POWER IS persevering with its campaign of provocative (or at least, notionally provocative) banners and billboards.
The betting firm unveiled an election-themed banner above a restaurant on George’s Street in Dublin this morning.
Clearly modelled on artist Joe Caslin’s mural on the side of the nearby Mercantile building, which appeared in the weeks before last May’s gay marriage vote, it depicts Enda Kenny and Micheál Martin and the gives the odds on the two civil war parties ‘embracing coalition’.
The banner’s located just a few doors down from The George at a site where gay bar The Dragon was once located.
Paddy Power has landed itself in hot water for its controversial ads several times in recent years. Just last October, it earned the ire of the Advertising Standards Authority for Ireland for a marketing campaign making light of the migrant crisis in Europe (the ad also earned the company a swift rebuke from charity Goal).
A press release from Paddy Power this morning included references to tender embraces, tongues in cheeks, ‘political shifts’ and erections.
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