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THE ELECTORAL COMMISSION has recommended that the broadcast moratorium should be removed from future referendums.
It also called for the design of referendum ballot papers to be reviewed before the next referendum and for a proposed amendment to be published no later than 16 weeks before voters go to the polls.
The Electoral Commission was founded last February and is tasked with, among other things, explaining the subject matter of referendums and reviewing Dáil Éireann and European Parliament constituencies, as well as local electoral area boundaries.
The broadcast moratorium means radio and television broadcasters cannot report on elections or referendums from 2pm the day before polls open until the close of polls.
This does not apply to online media or social media.
These guidelines are issued by media regulator Coimisiún na Meán, but it has said recently that it will review the moratorium following a “clear” call from stakeholders for it to be removed in recent years.
The Electoral Commission in its report called the moratorium “anomalous and open to potential exploitation”, especially when “online media and social media is so prevalent”.
It recommended that the broadcast moratorium be removed from the guidelines for radio and television broadcasters before the next electoral event.
The Electoral Commission has also recommended that the publication of a proposed amendment be no later than 16 weeks before the proposed polling day.
It said this will allow for the Referendum Information Booklets to be designed, printed, and distributed in time.
The aim is for every household to receive this booklet between two and three weeks before polling day, and the Electoral Commission said 16 weeks is the minimum time required to allow for this.
It noted that the Family and Care referendums only have 13 weeks to design and deliver the booklets, and that this period included Christmas and New Year.
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Delivery for March’s referendums began on 12 February and the scheduled An Post delivery was completed on 1 March, a week out from polling.
However, a further delivery took place up to 5 March, three days before the referendums.
“This is not an optimal timeframe in which to provide independent information on proposed constitutional change,” said the Electoral Commission.
Meanwhile, it’s been recommended that the ballot papers should be redesigned as the March ballot papers were “not sufficiently clear”.
The Electoral Commission said it was “difficult for voters to differentiate between ballot papers which looked almost identical in respect of their text and layout”.
It recommended that the overall design be reviewed and that a “simple prominent heading stating the subject matter of the proposal be included”.
It also called for a minimum of 60 days’ notice of polling day – the current minimum notice is 30 days.
For the March referendums, the Polling Day Order was signed 42 days before the designated polling day.
The Electoral Commission said this meant deliveries of the referendum booklet continued up to three days before the referendum and had the Polling Day Order been signed 30 days before the designated polling day, it would not have been possible to print and distribute the booklets in time.
It was also recommended that the work of the Electoral Commission should be funded from the Central Fund, which is the main accounting fund used by the Government.
Currently, an annual estimate is introduced by the Minister for Local Government and this is subject to controls and approvals by the Minister.
Provision was made for referendum expenditure of €3.5m in the 2024 budget, approved in 2023.
However, the Government deferred a patent referendum that had been due to take place last month, and had that referendum been held, a supplementary estimate would have been required.
The Electoral Commission said this “would have determined the nature and scope of the campaign” and that a “question now arises in relation to the appropriateness of the Executive controlling the resources”.
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To put things in to perspective. A few years ago the government decided against vaccinating all young girls against cervical cancer because it wouldn’t be cost effective. Total cost? 10 million
Is there no end to this and the last government giving out state contracts and state money to their cronies and their advisors. Did anyone believe Enda Kenny with his contract to the Irish people and his promise to end cronyism.
@peter. I find useful for finding places I’m not familiar with. It’s a lot better than taking the second left down that road, pass a tree that fell down last winter and it’s the 3rd or maybe the 4th house on the left.
Mickmc…im deeply distrustful of Eircodes and the people who gifted it to us along with all the criminal deceit and greed that accompanied it,IW,Poolbeg etc and …im still trying to master Google maps!!
€22.2 million went to An Post in illegal state aid masquerading as payment for their GeoDirectory database. Thing is GeoDirectory is 50% owned by Ordnance Survey who received nothing for their half.
We have one of the highest costing per capita health services in the EU that is second worst. Eircode is a symptom of a govt that goes for spin, smoke and mirrors rather than care for those who elects/pays it.
@peter. Out of curiosity is it the Eircode system it self you distrust in a Jim Corr conspiracy theory way or is it how it was formed? If it’s the latter fair enough but you might as well try using it now anyway, it is useful. If it’s the former I don’t know what to say.
@mickmc…im no conspiracy theorist……other than the politicians never ending conspiracy to tax and steal from us in ever more fiendish ways while they and theirs get ever richer.
No mickmc…….it’s to do with it being severely limited. Loc8 was offered for free but was turned down.
Eircode is designed only to help bill customers for the proposed Broadcasting Charge, LPT or IW…or any new charge coming down the line. It’s not sequential, so, couriers, fire brigades or ambulances cannot start rolling in a general direction until the whole code is put into the computer……as the first three letter ie; ABC…could be in Donegal or they could be in Kerry as the letters mean nothing to a designated area on the map…whereas Loc8 the first letters mean something and give a general area.
An Post don’t use it…that should tell you something about how worthless it is.
Sorry mickmc….but I only have one, I don’t believe in having more than one account. I have no problem at all with the Journal doing a check on my account to see if more than one account shares my IP and banning me if it sees more…but I’m confident as I only have one.
Anyway, aside from your deflection….do you not see how bad Eircodes is?…no other country in the EU developed such a restrictive and useless code……and certainly not €20 million over budget.
If you were given a price of €18 million for a software job and it came in at €38 million and it was your own money….would you pay it?…or just give them the extra €20 million, no questions asked?
Okay, that’s a huge flaw. What happens when you need emergency services in the middle of a forest, on a mountain, in a field somewhere? Are you supposed to send them to your home address instead? Advise them of the last building you passed by? How could any TD think that Eircodes for buildings are better than GPS? If any lives are saved it’s obviously a postman avoiding being bitten at the wrong address.
This is a bit old but watch the reaction from boss of Capita Ireland (postcode licence holder) when asked how you will know what postcode area you are in. https://youtu.be/B6ZJFd-8074
Very good get lost Eircodes, just when you think that the country and it’s politicians can’t get any worse you put up a little reminder about what the Labour party contributed to the last government and it’s continuing of patronage to its cronies.
@Al Ca, to be fair the first 3 characters of Eircode do mean something – they relate to an area, so won’t be ‘Donegal or Kerry’. The issue is with the following digits. As an exercise I took the postcode of a building in Citywest (next to my office) which ended in 1 I then searched the same Eircode above and below that i.e. ending 0 and 2 and found one was 5 minutes drive away in Kingswood and the other was 14 miles away heading to Blessington. So a wrong digit can be miles away – so much for saving lives. Also the Geodirectory used for Eircodes is useless. Urlingford, a lovely town in Kilkenny? Sorry Eircode says you now belong to Tipperary (in fact you are now a suburb of Thurles – 17kms away) Likewise Maynooth is now a suburb of Naas – 22kms away I found plenty of other examples. All this to suit An Post sorting offices? You don’t need to rewrite peoples addresses, the post code can identify the sorting office. @journal – While the HSE do not have information about which services used the Eircode to get to an address, calls directed to Emergency Services are recorded and it should be possible to identify how many (if any!) callers provided their Eircode (if there were none, then the Ministers claim is false).
I rang An Post last week to get an insurance quote. The very nice call centre person could not find my regular address on their system so I gave her the eircode. “I’m sorry but we use insurance data basses for insurance purposes not eircode. I’ll get back to you. Never got a call back.
I don’t think anyone cares weather or not it has saved lives, in that we presume something like this would maybe not everytime but in some rural areas of course it would speed up the response time. But I think they should explain how else they are used and for how much?
Naughton I call you a mistruth teller and a complete and utter spoofer.
I would love to call it a shocking once off but there are too many examples of complete waste from ff/fg gov’s with a heavy sprinkle of arrogance to brazen their stupidtiy out
ff and fg td’s are finishing each others sentences at this stage and call it opposition
Those who actually drive those big HSE fun buses with the flashy blue lights, the paramedics, have categorically said no, they do not use eircodes but have stressed that they do save lives.
@Get lost Eircode. Eircode finds every address in the country. Private residents and business. And if you owe a bill or tax what the problem? Are you tell me you should be exempt from paying them.
@Al Ca. What does IP address prove. You could have any amount of devices connected to different internet service providers. Anyway work away with the different identified. Sure it more craic.
EIRCODE is a PPS number for dwellings and should be reassigned as such. It is not a postcode and only covers a tiny fraction of Ireland i.e.those parts of Ireland with a roof . http://getlosteircodes.com/?p=157
You my good man are the one that on here constantly spouting how the government are conspiring to get you and take your money . Pot and kettles and all that……
Simple fact is that this declaration in the Dail was the DCENRs response to Eamon Ryan’s call on Today FM for Eircode to be redesigned. Remember Eamon Ryan started the postcode tender but the tender was changed by Pat Rabbitte to Labour build a database of billable addresses to facilitate Pat’s “Broadcasting Tax” as well as Irish Water.
So Naughtens declaration was yet another part of the tit for tat propaganda war.
Firemen say Eircode will cost lives, ambulance service management are told to say they support it.
FTAI say they won’t use it, Nightline say it’s a great idea and White cuts the ribbon on their new depot 6 months later.
An Post say they will use it in every single aspect of their operation, yet not a single postman or woman is equipped to use it.
Eamon Ryan says it must be re-designed, Denis Naughten says it is saving lives even thought it CANNOT be used for Road Traffic Accidents, farming accidents, forestry accidents, swimming accidents, mountaineering accidents unlike alternative codes like Loc8code, Gocode and OpenPostcode.
The code we got facilitates taxing & billing NOT PUBLIC SAFETY. Denis Naughten obviously has been misled by DCENR senior management because he can’t think for himself.
it is sad to say that most of these guys have proven themselves either habitual liers or they just waffle on to pass the time and get paid.
I have stopped believing anything that is said in Leinster house.
I actually quoted my eircode twice in last 6 weeks to UK companies who were sending me parcels. In both instances, the couriers phoned me for directions. Two different but well-established couriers.
Nice to hear someone is quoting it, unfortunately because most people aren’t putting it on the address, most people including the drivers aren’t sure what to do with it when it is there, as a courier I’ve seen it written on an envelope less than 10times this year , fact is anyone with a smartphone can use it to navigate you to the door. If only everyone were to start including it we could all benefit from it
No data available, so Naughton was talking through his hat!
Reading between the lines, the HSE ain’t using it, because if it really was being used, and it was demonstrating a marked improvement, they’d be promoting the use of it.
This just made me laugh.Does anyone even use eircodes? Oh where do you live? Sure lemme just recite a useless made up letter and number combo that the government just introduced for no reason.
it would be easier to ask the ambulance dispatchers if *anyone* had entered any eircodes at all in the last year. like IW, recording the right data would justify the system, but the fact that the only potential user didn’t even record this says volumes.
And if you go to the eircode website on your phone and enter the eircode it provides a one click option called “directions” to send and open the exact position on your phones satnav
But Richard…it’s OK to do that one item at a time. But for a large amount of deliveries, parcels or letters cannot be sorted into groups without typing in every code……if the first three letters of the code actually pointed to an area on a map it would help logistics, but they don’t, ‘ABC’ can be in Donegal and but also in Kerry….it’s not map relevant so no person sorting letters or parcels can ever learn to sort using it.
I’m nearly 100% sure that HSE NAS do not supply or pay the bill for smartphones for their paramedics Richard, so why should they be using their personal phones and data that they pay for to use a system that is not being fully supported by their employers.
Didn’t take long now did it? Eircodes are positively dangerous for rural public safety so Naughten’s public bleatings about concern for rural Ireland can be taken with a massive pinch of salt.
Then again he is a blueshirt, will he return to the flock?
DCENR Civil servants lied about Eircode
Irish Times helped DCENR sabotage superior Loc8code with more lying about Eircode
Rabbitte lied about Eircode
White lied about Eircode
I think we should have a Denis naughten says stuff website. Like Denis naughten says that Xmas is popular with Buddhists or that cats see a thousand more colours than us but unfortunately there’s no way to prove this.
So where have the emergency services most difficulty finding casualties? Houses / Businesses or locations that will never receive an Eircode Workshops, farm buildings, wind turbines, piers, jetties, fields, large fixed assets, lay-‐bys, points of interest, lanes, archaeological sites, roads, natural features, intersections, accident black-‐spots, pylons, public parks, motorways, antennae, wells, graveyards, pumping stations, viewing points, manholes/utility access points, car-‐parks, beaches, level-‐crossings, transformers, bridges, forests, bogs, lakes, playing pitches, cycle-‐tracks such as the Mayo Green-way, picnic areas, public toilets, walkways such as the Wild Atlantic Way.
Eircode is all about billing / taxing / creaming state funds for vested interests…
Senior public servant: “Minister we need your backup with some Eircode matters, Eamon Ryan is saying Eircode needs a re-design while the departments position is that Eircode is already saving lives.
Minister Naughten: “But is it true can we prove it?
Senior Public Servant: “We don’t have to prove it is true minister, everyone else has to prove it is a lie”
If you need the answer as to who advised Minister Naughton (and the 2 Labour Ministers before) then you should ask Ass. Sec DCENR Patricia Cronin who has been responsible for Eircode and postcodes in several appointments since 2010. She was already accused by a prominent National industry body of misleading the Oireachtas on the subject of Eircodes. paricia.cronin@dcenr.gov.ie (but she generally does not answer phone calls, emails or letters on the subject even if they are from solicitors)
There was a perfectly good system in place within the transport industry that worked for years. Now we have the alphabet as a system. Fing joke. Should of used the system that was there and evolved it by the help of the transport industry
So the inference is FG saves lives. Thank you Enda et al. If only the dumb public could appreciate all you do to keep us safe and secure. The ambulance system couldn’t work without you, so efficient at getting us, just in time, to deposit us in a third world hospital system where we just might be lucky enough to get a trolley to pass away on.
No evidence that eircodes save lives, but evidence that the government spout unsubstantiated rubbish. If our opposition dail members did their jobs, we wouldn’t have to rely on the journal fact check. Thank you Dan for the great work
The probability of someone who is or has collapsed being awake to give the code I would say is fairly low, if you asked me my eirecode tomorrow and it was a life or death situation I still couldn’t remember it. In stressful situation it’s the last thing on anyone’s mind.
So we are all agreed then…except mickmc…that Rabbit,White and Naughten ripped us off on a scale similar to the E-Voting machine theft? In time to come…these thieves will be outed…
In fairness the code Tierneys group recommended a useful code that would have satisfied transport industry & emergency services… But it was fooked out the Window by Rabbitte & White in favour of a billing & taxing database derived code with zero intelligence or ussble hierarchy.
If the Journal is to apply the same rules to its own reporting as it applies to the Minister’s claim, it will have to cease its activities. While I am a regular reader and contributor to its dialogue, I find it difficult to accept that it applies criteria to others to which it does not itself comply. Like Caesar’s wife, it must not alone be without fault, it must be seen to be so! Why do none of its own ‘journalists’ not find fault with its double standards?
Honestly I’ve found that the most biased and BS laden articles on this site (excluding opinion pieces obviously) are the ones simply copy-pasted from the AFP.
Anytime I have to give an area code when I purchase something online, ive always put down “none” & thats how my parcels arrive, full name address & then my code NONE!
To be fair I’ve had to call the ambulance out to our house twice this year and both times I using the eircode sped up the dispatchers understanding of our location. It’s a lot quicker than having to spell out every line of the address plus give detailed directions. I don’t know about saving lives but it definitely reduced my stress levels, I am rubbish at giving directions
So many errors in this thread there’s no point in singling out one person. It’s “YOU’RE”, not “your”…”you’re”. It’s short for “you are”. “Your” is used to indicate ownership.
It might save lives if only people started including it with their addresses like most countries in the world, so frustrating as a courier to not see people using it and I regularly have to spend a lot of time doing in depth research on google for more details on an address instead of simply entering the persons 7digit postcode:(
So, in the absence of evidence to refute his claim, then the reverse is true too…. that the Minister had no evidence to support his assertion either……there’s a word for that you know. ….rhymes with ….Plier ..
While I would have preferred a system where there was an abbreviation for each county, town etc built in, over all it does what it should.
It’s a unique identifier which indicates the physical location of your property. Type your address into the website and it will show your exact location (and if it is wrong you can contact them and they’ll rectify it).
The random nature of the code allows many more to be given for a small area without running out which future proofs it.
It’s only a few numbers and letters. If you can remember a number plate you’ve no excuse not to memorise your Eircode.
It could have easily been done without this overly complex mess. The Dutch system uses a very simple 0000 AB setup where the 4 digits denote a specific area which are all relevant to the geographical area. For example a building in Rotterdam will always start with 30 while the following 2 digits representing the exact zone within the city. The letters refer to a grid within each zone which means only a few buildings will have the same code (or one if it’s an office or apartment complex). This is infinitely more useful and logical.
Querty Latitude/longitude abbreviated within a Loc8code don’t run out either. So what if you have to share one in an apartment block then apartment number is unique identifier. People are not using Eircode because the CANNOT relate to RANDOM
I personally use latitude and longitude all the time, but the vast majority of people won’t bother their arses taking the time to understand it unfortunately and you can’t depend on everyone to accurately locate their property on a map or satellite image before generating a third-party code. Forget about many middle-aged people that aren’t tech-savvy and virtually all of the elderly. Remember how much of a big thing the switch to digital TV only was? Unfortunately a majority of middle-aged and elderly people are unwilling or unable to learn how to do simple things like connect a Saorview box to their old TV.
The Eircode is only a few characters long (easier than memorising a phone number) and the issue of getting it wrong by a couple of characters is alleviated by the fact that in an emergency you’re obviously going to give your full address and that will allow the responder to correct it and check if they have the correct code.
The only issues that need to be addressed are access to the database and compatibility with major websites. That can be fixed by providing couriers with access to it and websites including a text field on their shipping page specifically for an Eircode after you select Ireland from a drop-down menu etc.
Overall, it does what it should and everyone should use it.
Eircode was born out of corruption and protectionism It is not the smartest or best design we could have. In fact Eircode is a dumb VLOOKUP that is all it is, no embedded GPS information. Yo have to be assigned an Eircode and that could take ages.
We need to introduce another code for the public, tourists, business, emergency services and delivery companies that covers everywhere on Ireland, because Eircodes only cover places with a roof.
The public need & want want to go to places that have no Eircode (fishing spots, beaches etc), huge numbers of our historic sites (ruins, ogham stones, stone circles) have no Eircode, a large number of accidents and emergencies happen where there are no Eircode (RTAs, Mountaineering accidents, forestry accidents, heart attacks in parks etc), and companies deliver and do business where there is no Eircode (vets, building sites etc)
Non exhaustive list of places with no Eircode…EVERY ONE of these locations has a Loc8 code BTW
Farm buildings, wind turbines, piers, jetties, fields, large fixed assets, lay-‐bys, points of interest, lanes, archaeological sites, roads, natural features, intersections, accident black-‐spots, pylons, public parks, motorways, antennae, wells, graveyards, pumping stations, viewing points, manholes/utility access points, car-‐parks, beaches, level-‐crossings, transformers, bridges, forests, bogs, lakes, playing pitches, cycle-‐tracks such as the Mayo Green-way, picnic areas, public toilets, walkways such as the Wild Atlantic Way.
Eircode should be relegate to a billing/taxing code like a PPS for properties. That is what it was designed for as An Post wanted it useless for deliveries and Rabbitte / White wanted a billing database for Broadcasting Tax & Irish Water.
When you’re in the middle of nowhere rather than a property you can just give emergency services etc your latitude and longitude. There’s no need to generate a new code which just rehashes that information. Plus postcodes must be static. A very large property could have many different latitudes and longitudes based on the degree of accuracy used and that is unfit for a postcode system that is supposed to be a database of unchanging unique codes. So there’s nothing wrong with it.
Which latitude longitude format will you give them? Degrees Minutes Seconds, Degrees Decimal Minutes, Decimal Degrees??? North or West or + or Minus??? How many decimal points of accuracy.
How to you propose to train every Garda, Fireman, Ambulance driver, first responder, AA man to recognise, use and communicate the correct format without errors?
There is every need for a new code that makes Lat/Long less error prone, easier to understand, easier to communicate and can be printed on junctions, roadsigns, ESB poles, bridges etc.
Why must postcodes be static? And if they must be static and for example multiple Loc8 codes over a property what is wrong with a database of official Loc8 codes based upon GeoDirectory co-ordinates IDENTICAL to the Eircode co-ordinates just with GPS embedded in the code and with recognisable zones rather than a RANDOM VLOOKUP that people cannot relate to?
It’s easy to learn how latitude and longitude works and how to understand the difference between decimal degrees and minutes and seconds. It only takes a few minutes and then some practice at switching between the two and using them online etc. The fact that people aren’t taught about latitude and longitude coordinates in school is a failure of our education system. Besides that, any smartphone today has GPS (and sometimes GLONASS) capability built in. To address the issue of finding people in an emergency, what we need is an automatic emergency system where all phones will send their location to the emergency services. Latitude and longitude is in use all around the world. Loc8 is not. The actual numbers don’t matter as the phone would just send the information automatically. There are loads of apps that will automatically give your latitude and longitude in both formats so you can copy and paste them in a text or read them out over the phone, no prior knowledge required. Most emergencies calls are to actual dwellings rather than people away from any houses.
Postcodes must be static and official. People in other countries expect postcodes to be pre-assigned, officially recognised and unchanging for any individual address. If any country today was to implement a postcode system for the first time, they would also choose unique codes. Due to future proofing for more dwellings and the need to not have too many characters, the random number system was chosen. It’s understandable why they went for it.
In an emergency when someone is at a dwelling they’re going to give their full address with the Eircode which will correct errors in giving the code. For remote places like up a mountain GPS itself will do the job when the system I mentioned is in place. It’s not the job of a postcode to direct people to some mountain or something which just complicates things unnecessarily when GPS will do.
Question- have the Fire Brigade, Gardai, Caredoc the ability to read and use eircodes and do they use them . If we’re saving lives -do they use them or can they read them
If this assertion cannot be verified by the Journal it would suggest that Denis Naughten was bluffing. Either you know something or you don’t; there is no middle ground. In such a case it’s a common ploy to make a statement and, rather than prove it, leave it up to others to disprove it. Studies have shown that anyone called Denis is just as likely to be lying through their teeth as anyone else.
This advert was run just a few weeks after this Factcheck:
“Watchdog finds it can’t ban misleading Eircode adverts” https://www.irishexaminer.com/ireland/watchdog-finds-it-cant-ban-misleading-eircode-adverts-435821.html
“In its response to the complaints, Eircode told the ASAI that relaying the postcode to dispatchers would save time as there would be no need for callers to give directions.
Despite this, the ASAI said there was no supporting evidence that suggested that using Eircode saved time.
In its ruling, the ASAI said it was “concerned” there was implication that having an Eircode was now necessary for callers to the National Ambulance Service.
It noted that the advert used the slogans “Do you have an Eircode? It will help us find you faster” and “Use Eircode and help the emergency service find you faster”; but said that it was not provided with any evidence to support these claims.
“The committee noted that the advertising had not made any specific claim in relation to ‘saving lives’, but were concerned that it was implied that if people in need of the service could be found faster, then there was the potential to save lives,” the draft ruling read.
A few years ago an ambulance was unable to locate my home. I had to leave my ill mother to drive around and find them. I think the use of eircodes in such situations in rural areas may be what the Minister is referring to.
For the record: Rural areas have local Community First Responder schemes with volunteers carrying defibrillators. They receive calls from the Ambulance service if an ambulance is needed so that they can assist, and have a AED and trained personnel at the scene in minutes. An Eircode makes a huge difference. You can punch the code into your phone and be directed by Google maps straight to the door. Otherwise you just have a townland name and a lot of searching is needed. Just because the postman can deliver letters to a house without one means nothing. If a first responder gets to a call in 4 minutes as opposed to 15 it could make a huge difference. With our CFR group the eircode is the first thing you lpokk for when theres a call. That’s not to approve the way eircodes came about or to criticise Loc8. Just the facts.
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Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 143 partners can use this purpose
Use limited data to select advertising 113 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 83 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 83 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 39 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 35 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 134 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 61 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 74 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 83 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 37 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 46 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 92 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 99 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 72 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 53 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 88 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 69 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
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