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Facebook Newsroom

Facebook adds audio-recognition to its app to help identify songs and TV shows

The feature will be made available to US users initially, but when activated, it will recognise what song, TV show or film is on in the background.

FACEBOOK SAID ITS mobile application will be getting an ear for music, as well as for film or television show sound tracks.

A feature being added in coming weeks to Facebook in the US on smartphones or tablets powered by Apple or Android software is intended to recognize songs, shows or movies based on listening, according to product manager Aryeh Selekman.

“When writing a status update – if you choose to turn the feature on – you’ll have the option to use your phone’s microphone to identify what song is playing or what show or movie is on TV,” Selekman said in a blog post

Once activated, the audio feature searches for titles of songs, shows or films matching verses, lines or sound tracks and then lets people add the information to Facebook posts, according to Selekman.

Music shared in a post using the technique will include the option of Facebook friends getting 30-second previews of songs.

Information added to posts about recognized TV shows will include which episode was being watched “so you can avoid spoilers,” Selekman said.

Publicis Group alliance

Facebook also said it had sealed a partnership with French advertising and public relations giant Publicis Group emphasizing image and video marketing at the leading social network and its smartphone imagery-sharing service Instagram.

“Our work with Publicis will center on bringing clients closer to our products, and creating new planning and measurement tools to make buying easier, more efficient, and ultimately prove out ROI,” Facebook global agency director Patrick Harris said in an email response to an AFP inquiry.

Facebook-owned photo sharing service Instagram in March landed its first deal with a major ad agency.

The leading social network wouldn’t disclose financial aspects of the alliance with Omnicom, but online reports indicated it could be worth as much as $100 million in ads from clients the agency represents.

Facebook has maintained that Instagram’s advertising strategy will involve displaying a limited number of high-quality images or videos from brands that already have a strong presence at Instagram.

Instagram in November began displaying ads as Facebook moved to start making money from the smartphone photo sharing service it bought in a billion-dollar deal in early 2012.

Instagram’s opening roster of advertisers included Adidas, Lexus, PayPal, Burberry and Ben & Jerry’s ice cream.

California-based Facebook is carefully adding magazine-quality photo ads to Instagram as it hopes to bring in revenue from the service without alienating users.


Facebook / Vimeo

- © AFP, 2014

Read: Spotify hits 40 million users, but only 10 million pay for the service >

Read: Have an eBay account? You need to change your password right now >

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    Install the app to use these features.
    Mute Jeebus xrist
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    May 22nd 2014, 10:19 AM

    So, Facebook knows your name, where you went to school, where you work, what you do, who your friends are, what they look like, what your interests are, what your politics are, who your family are, what they look like, where you live, where you are . . . . and soon they’ll be able to hear what you’re doing.
    Isn’t technology just amazing!!

    38
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    Mute Chris Judge
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    May 22nd 2014, 10:22 AM

    They only know all that if you entered all that information into your profile.

    You control what you share.

    20
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    Mute George Grey
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    May 22nd 2014, 11:24 AM

    Soon there will be little mystery to intrigue each other about each other. We will all be judged like an open book since the cover will have been blown away! The need to share our innermost details will strip us of any remaining integrity. Brave new world.

    4
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    Mute Drew
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    May 22nd 2014, 9:56 AM

    Only three years after Shazam came into existence and 3 months after apple announced they were in partnership to integrate into iOS…

    18
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    Mute IrishGravyTrain
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    May 22nd 2014, 10:01 AM

    US Government wetting themselves with excitement over the possibilites here.

    26
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    Mute Chris Judge
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    May 22nd 2014, 10:21 AM

    WP8.1 already includes song identification as part of its Cortana (Siri-like) assistant. It saves everything you’ve searched for and provides a link to download the song too.

    Currently, only the developer version of WP8.1 has been released, but it will be rolled out in the next couple of months in the US. It’ll be a few more months before it reaches our shores.

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    Mute J. Dunn
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    May 22nd 2014, 10:26 AM

    That’s great news for all 15 WP8 users.

    10
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    Mute Chris Judge
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    May 22nd 2014, 10:31 AM

    Yes, the user base is a lot lower than iPhone or Andoroid but It’s increasing year on year, Europe especially.

    http://www.wpcentral.com/windows-phone-gains-europe-loses-asia

    It’s now outselling iOS devices in 24 countries.

    http://www.forbes.com/sites/gordonkelly/2014/01/21/here-are-24-countries-where-windows-phone-outsells-the-iphone-and-why-it-does/

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    Mute Frank
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    May 22nd 2014, 10:53 AM

    Gravy Train….You beat me to it….

    1
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    Mute Joe Folan
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    May 22nd 2014, 11:06 AM

    Sooo…what happens when you’re watching porn?

    8
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    Mute Chris Judge
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    May 22nd 2014, 11:31 AM

    You don’t click ‘Share on Facebook’.

    7
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    Mute Laoise Lou
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    May 22nd 2014, 11:18 AM

    So when are facebook launching their own mobile devices so? Could you imagine how invasive and irritating those devices would be?

    5
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    Mute Louise Ní Riain
    Favourite Louise Ní Riain
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    May 22nd 2014, 10:42 AM

    Yes we control what we share!!
    Many immature use it, have a look at any of your friends list, not many have privacies set, many have there status,s public, share photos of kids,likes, school, hometown,politics,work, planned holidays etc.
    Even wen its not public, we have just handed Facebook everything about us, without thinking.
    Who have thought we,d all volunteer this information to a data base 10 years ago!
    1984 bring it on.

    5
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