FACEBOOK HAS ANNOUNCED changes to the way political advertisements are handled on the social media site ahead of the upcoming European Parliament elections.
The social media giant said it is introducing a range of new tools to help prevent ads on the platform from being used for foreign interference, and to increase transparency around all forms of political advertising.
The tools were already implemented in countries that held elections in the past year, including the mid-term polls in the United States, and votes in Brazil and India.
Google implemented similar rules last month while in the run up to Ireland’s Eighth Amendment referendum last year both of the tech firms were prompted to tackle ads that attempted to interfere with the vote.
In the weeks before polling day Facebook banned all referendum related ads from advertisers based outside of Ireland. Google went further and prohibited all advertisements pertaining to the vote.
The new tools will be rolled out on both Facebook and Instagram. Here’s some of the key measures:
Despite the measures Facebook concedes that it will not be able to entirely prevent abuse.
“We’re up against smart, creative and well-funded adversaries who change their tactics as we spot abuse, but we believe that they will help prevent future interference in elections on Facebook,” Richard Allen, the company’s vice president for Global Policy Solutions, said.
In its annual report last year the Standards in Public Office (SIPO) raised concerns that foreign based organisations could influence the outcome of an election or referendum in Ireland by funding political advertising or digital campaigns.
With reporting by AFP
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