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Facebook to review ad policy after discovering messages could be aimed at 'Jew haters'

A report this week showed that advertisers could target messages to anti-Semitic segments.

FACEBOOK SAID IT is revising its advertising policies to prevent “discriminatory” targeting after a news report showed marketers could aim messages at categories of people such as “Jew haters”.

The world’s biggest social network announced the change after the nonprofit investigative news site Pro Publica revealed on Thursday how advertisers could target messages to demographic categories including anti-Semitic segments.

Facebook product manager Rob Leathern said yesterday that the company had changed its ad targeting policy after learning about the report, saying these messages represented “hate speech” prohibited by Facebook.

“Our community standards strictly prohibit attacking people based on their protected characteristics, including religion, and we prohibit advertisers from discriminating against people based on religion and other attributes,” Leathern said in a statement to AFP.

However, there are times where content is surfaced on our platform that violates our standards. In this case, we’ve removed the associated targeting fields in question. We know we have more work to do, so we’re also building new guardrails in our product and review processes to prevent other issues like this from happening in the future.

The Pro Publica team said that, acting “on a tip,” it had logged into Facebook’s automated ad system and discovered “Jew hater” as an ad category, with 2,274 people in it (they had expressed interest in topics like “How to burn Jews” and “History of ‘why Jews ruin the world’”).

Because targeted ads are not sold for such small groups, the automated system suggested the category “Second Amendment” — the right under the US Constitution to bear arms — as an additional category. Its system had correlated gun enthusiasts with anti-Semites.

Algorithm 

The report said the anti-Semitic categories were created by algorithm rather than by people, based on information Facebook users supply in their profiles and other data.

A Facebook statement said the company had found “a small percentage of people who have entered offensive responses” in their profiles and “immediately removed them”.

“To help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported targeting fields until we have the right processes in place to help prevent this issue,” the company said.

- © AFP, 2017

Read: ‘This is ethnic cleansing’: Heat-maps show huge fires spread across Rohingya region>

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    Mute Juninho
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    Jan 19th 2015, 4:52 PM

    The irony

    81
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    Mute Joanna
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    Jan 19th 2015, 5:22 PM

    Script kiddies are such pests. Lock em up and put some manners on them I say.

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    Mute Byyys
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    Jan 19th 2015, 5:19 PM

    “Lizard Squad the group behind the attacks, appears to have suffered its own security issues”…. Ah No Quinton. The 18year old probably didn’t have a clue how to Hash/Encrypt passwords, just some script kiddie!
    Hardly a security issue. I’d would imagine he used something like Visual Basic to make the program.

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    Mute Alan Lawlor
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    Jan 19th 2015, 7:34 PM

    What does that say about Sony & Microsoft when a script kiddy with a poor understanding of security can perform ddos on a major service provider?
    It is basic security to have routers, software or firewalls which can recognise a ddos and start blocking the IP addresses of those infected/attacking

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    Mute Barry O'Brien
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    Jan 19th 2015, 8:21 PM

    Routers and firewalls have limited bandwidth and if that bandwidth is exceeded you will have connection issues. That’s what happens in most DDoS’s so blocking the DoSing IP’s isn’t going to help. Some services such as CloudFlare can handle the huge bandwidth spikes caused by many DDoS’s so for a few quid you can outsource your DDoS protection to them for less than the cost of extra bandwidth that would offset the attack.

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    Mute Ben Coughlan
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    Jan 20th 2015, 12:01 AM

    That’s just it though, their servers are adequate and probably fairly robust, but at the same time, when you have 90,000 fans from Cork and Kilkenny coming up to dublin for a hurling match then and you’re trying to walk down O’Connell street…. multi factor authentication would cut this out or at least stem it, but might make it a pain in the hole to implement.

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    Mute Philip Nicholls
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    Jan 19th 2015, 6:00 PM

    turnabout can be a bitch

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    Mute Martin O' Neill
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    Jan 19th 2015, 6:57 PM

    Ha!!!! Good enough for them!

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    Mute Niall Lonergan
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    Jan 20th 2015, 6:59 AM

    What clown stores usernames and passwords in unencrypted database tables? probably the very first thing you are ever thought in database management!

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