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FACEBOOK IS TESTING its own search engine, which will allow users to find and post links to articles without venturing anywhere near Google.
The new feature is part of Facebook’s plan to keep internet users within its own ecosystem, stopping them from ending their mobile browsing session because of the awkward experience of finding, copying, and pasting a link from Google.
Some users of Apple’s iOS mobile system in the US can now click on a new “add a link” button, which allows them to search for the link they want to share from within Facebook’s app.
The keyword search sorts results by the likelihood they have of being shared, prioritising newer or highly shared articles. Once users have picked articles they want from the results list, they can publish comments or status updates as normal. It is not clear whether Facebook’s search engine is looking for links inside Facebook or externally on the web.
Facebook told TechCrunch it had indexed more than 1 trillion posts to find out which posts were being shared and who had shared them — data to which Google doesn’t have access.
The entire scheme is part of a larger ploy to keep users on Facebook. The social network has already announced plans to host articles natively on the News Feed and split ad revenue favourably with publishers.
If Facebook sells an ad, it will keep just 30% of its revenue, The Wall Street Journal reports. To woo publishers, the site is considering giving them 100% of revenue from ads they sell on Facebook-hosted news sites.
If it works, it will hurt Google. About 28% of all internet time is spent by users on Facebook. If Facebook search can end the need for people to look on the web for articles via Google, Facebook may steal even more of that attention.
As native advertising grows, Google’s advertising business faces more challenges on mobile especially. The company lost mobile ad market share in 2014, according to eMarketer, down to 38.2% in 2014 from 46% in 2013.
Facebook’s ad share rose to 17.4% in 2014 from 16.4% in 2013. Google has had a boost in the first three months of 2015, as the lower rates charged for mobile advertising, which had previously worried investors, were outweighed by the number of ads sold.
By making it easy to find and recommend articles and other sites, Facebook is creating an ecosystem that — the company hopes — will give users less and less reason to leave.
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Headline says Wicklow and article says Carlow?
I know spelling is normally quite bad on the journal by the authors by Irish geography? Really?
Live in the area, its Wicklow location but postally its Tullow Co. Carlow.
Creating employment so yes yes yes!
Happy Valentines Day everyone!
Feck it a Job is a Job
Christmas boxes of quality street, roses etc in tesco today. TOO SOON!!!
Elf intern…coming to JobBridge as soon as they can find a loophole around the 6 month minimum stretch…
Went to rathwood with the kids a few years ago after hearing all the hype about it. Have to say it was alright nothing spectacular. Art and crafts for the kids at the start then a train ride then a walk to Santa,a few sparse lights and a guy in an elf suit and some singing. Nothing to write home about wondered what all the fuss was about.
You’re looking at it from an adult’s perspective. I doubt the point is to entertain you. A trip away, arts and crafts, a train ride, lights, music, elves and a visit to Santa. If you’re under the age of 8 that can be a pretty wicked day out, no!?
If you think it’s too early to mention Christmas – which it seems you do – then why publish an article about it?
Maybe I’ve missed something, but is there any reason why the “is” is missing out of the word Christmas?
Christmas offends some religions. We must conform or risk the wrath of Allah.
Ah right, I suppose it makes sense as to not upset anyone. I’m old school so I was always taught to say Christmas instead of Xmas… Well Merry Christmas/chri**mas to you all.
It’s August! Christmas isn’t until December, many businesses out there would do well to remember that!
I LOVE LOVE LOVE IT, if I could put up my christmas decos now I would but I always wait till All Souls Day is over, so the 3rd of Nov is when they go up, absolutely dying for it
Do you not get fed up looking at them? I usually put them up about 2 weeks before and can’t wait to take them down so I can scrub the place.
I haven’t even had my “summer holiday” yet and people are talking about Christmas?
No Karen cos I decorate my fireplace gorgeous, so any everyday stuff that I have during the yr is packed away and christmas stuff replaces it, like christmas globes, coca cola Santa figures, my daughter who will be 20 in feb, I have a few diff pics throughout the yrs of visiting santy so they’re in christmas photo frames which all do get dusted and sprayed and now I’ve a new baby girl who’ll be 1 in jan, so more photos
I think you’ll find Rathwood is in Carlow and not Wicklow….
Its actually in Wicklow, when you cross the bridge leaving Tullow there is a Welcome to Wicklow Sign. So technically its Wicklow not Carlow
http://rathwood.com/OpeningTimes.html according to Rathwood, it’s in Tullow Co Carlow……
You and I have very different meanings for the C word…
have your say