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'Facebook account would not be helpful to us' - Ryanair's new spokesperson

The incoming head of communications Robin Kiely says that tapping into social media sites would require the airline to employ more people to deal with queries.

THE NEW HEAD of communications at Ryanair has said that opening up social media accounts on sites like Twitter and Facebook would not be helpful for the low-cost airline.

Robin Kiely, who steps up to his new role this week replacing the outgoing Stephen McNamara, told PR Week that such accounts would result in too many customer queries and would require more resources from the airline.

“A Facebook account would not be helpful to us, as we would have so many people looking for a response,” he said adding that it would having to hire  ”two more people just to sit on Facebook all day”.

Kiely said that passengers can get in touch through Ryanair’s customer care line but said that as part of his new role he was keen to open Ryanair up to the media with a dedicated section on its website that would “prevent false claims” from spreading.

Ryanair has issued defamation proceedings against The Sun newspaper after a Dutch TV programme said that the airline was running its planes with low fuel reserves, an allegation repeated in the newspaper which the airline said was “false and inaccurate”.

While last December the Sunday Times newspaper printed a correction and apology following a story from September 2012 that claimed Ryanair planes had broken safety rules over 1,200 times. The paper accepted the story was “incorrect” and such allegations were “untrue”.

Kiely, a former journalist, takes up his new role on Thursday having been promoted internally from communications manager, a post he took up in April 2012.

Ryanair had previously advertised for the outgoing McNamara’s role. The airline’s chief executive Michael O’Leary described the role as “the worst job in PR” when the vacancy was announced last December.

“As a company that spends little on advertising, we rely on our communications department to generate loads of free PR,” said O’Leary “as well as responding to the never-ending series of absurd claims and fanciful stories that surface on a daily basis.”

In full: TheJournal.ie’s never-ending series of “absurd claims and fanciful stories that surface on a daily basis”

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60 Comments
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    Mute L-Plate
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    Jun 16th 2014, 1:34 PM

    3G patchy, 4G almost non existent around Ireland al least. Let’s start on 5G!

    46
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    Mute Kevin Higgins
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    Jun 16th 2014, 12:32 PM

    So Should I upgrade my iPhone 4 yet or wait?

    38
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    Mute DaveMac
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    Jun 16th 2014, 1:21 PM

    Your iPhone 4 doesn’t support 4G, so it will only work on 2G and 3G networks. So your phone is behind already

    31
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    Mute Jason Bourne
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    Jun 16th 2014, 1:23 PM

    Upgrade to an iphone 7 and to hell with everyone else.

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    Mute Kevin Higgins
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    Jun 16th 2014, 1:28 PM

    I know its old! What I don’t know is if its better to upgrade now or wait

    12
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    Mute DaveMac
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    Jun 16th 2014, 1:59 PM

    Your device is capable of a theoretical speed 42.3Mbps so it’s still very good as long as you are near a tower. So really you can make do with your iPhone 4!

    10
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    Mute Viking
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    Jun 16th 2014, 2:39 PM

    Was in the US recently and discovered my iPhone 4 has 4G. Forgot to turn off data and cost me a fortune in 15 secs :-(

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    Mute DaveMac
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    Jun 16th 2014, 4:18 PM

    Viking this is probably not the case.. Some of the operators advertise their UMTS networks as ’4G’ even though they are 3G. They do this because no one owns the terms ’4G’ or ’3G’ and simply renaming their 3G network as ’4G’ gives the perception that their network is more advanced that their competitors. That’s America for you!

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    Mute Neal Ireland Hello
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    Jun 16th 2014, 5:50 PM

    Somebody give that poor man a simple yes or no answer!

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    Mute Michael Bodycoach
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    Jun 16th 2014, 12:33 PM

    Im going to start working on 11G now, by the time they get there Ill probably have invented it and ill be rich!

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    Mute Jason Bourne
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    Jun 16th 2014, 1:24 PM

    Start at 1H, totally take everyone by surprise.

    48
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    Mute D
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    Jun 16th 2014, 12:31 PM

    3G , 4G …. 5G …..
    Could someone please explain these terms in English.
    Is this just another way to get more money out of us consumers or are there real benefits to society?

    13
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    Mute DaveMac
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    Jun 16th 2014, 12:35 PM

    Each is a generation. One generation is an technological evolution of the other. The higher the number, the faster the internet on your phone.

    46
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    Mute Frank
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    Jun 16th 2014, 12:44 PM

    The higher the number the bigger the tumour..

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    Mute Patrick Moran
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    Jun 16th 2014, 12:45 PM

    Doesn’t matter a shite when you still can’t get even 2G in certain parts of rural Ireland.

    56
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    Mute Jason Bourne
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    Jun 16th 2014, 1:22 PM

    The higher the number, the more you have to pay to use it!!!

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    Mute seamus mcdermott
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    Jun 16th 2014, 1:32 PM

    It has a lot to do with the consumer product cycle. Just about the time your phone stops holding a battery charge, they develop a new “network technology” so you will buy a new phone to go with the new network and the new contract with your provider that includes a new price.

    I still have an old Motorola phone bought in China for 5quid that still works–and it goes a week between charging! Of course, I can’t tweet or update my FB…life’s critical elements are therefore beyond my reach when driving.

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    Mute gerry campbell
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    Jun 16th 2014, 2:41 PM

    I’d settle for a signal 3 are a disaster, now they have 02, will 3 get better or 02 worse ?

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    Mute John Farrant
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    Jun 16th 2014, 1:39 PM

    We haven’t got 4G yet and no idea when we will.

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    Mute DaveMac
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    Jun 16th 2014, 1:59 PM

    We do have 4G, it is live.

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    Mute seamus mcdermott
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    Jun 16th 2014, 1:28 PM

    I think I can live without the power of the xG network.

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    Mute Paul Farrell
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    Jun 16th 2014, 11:27 PM

    5g cant even get 2g ffs

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    Mute Michael Lynch
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    Jun 16th 2014, 9:59 PM

    Is there a network that uses Henry McG….?

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