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Facebook via Shutterstock

Facebook 'manipulated users emotions' in secret study

For one week in 2012 Facebook tampered with the algorithm to see how it affected users.

A STUDY DETAILING how Facebook secretly manipulated the news feed of some 700,000 users to study “emotional contagion” has prompted anger on social media.

For one week in 2012 Facebook tampered with the algorithm used to place posts into user news feeds to study how this affected their mood.

The study, conducted by researchers affiliated with Facebook, Cornell University, and the University of California at San Francisco, appeared in the June 17 edition of the Proceedings of the National Academy of Sciences.

The researchers wanted to see if the number of positive, or negative, words in messages they read affected whether users then posted positive or negative content in their status updates.

Indeed, after the exposure the manipulated users began to use negative or positive words in their updates depending on what they were exposed to.

“Emotional contagion”

“Emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness,” the study authors wrote.

“These results indicate that emotions expressed by others on Facebook influence our own emotions, constituting experimental evidence for massive-scale contagion via social networks.”

While other studies have used metadata to study trends, this appears to be unique because it manipulates the data to see if there is a reaction.

Ethical?

The study was legal according to Facebook’s rules — but was it ethical?

Susan Fiske, a Princeton University professor who edited the report for publication, told The Atlantic that she was concerned about the research and contacted the authors.

They in turn said that their institutional review boards approved the research “on the grounds that Facebook apparently manipulates people’s News Feeds all the time”.

Fiske admitted to being “a little creeped out” by the study.

Facebook told The Atlantic that they “carefully consider” their research, and have “a strong internal review process”.

Facebook, the world’s biggest social network, says it has more than one billion active users.

- © AFP, 2014

Read: It’s official – everybody hates happy couples on Facebook >

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    Install the app to use these features.
    Mute Thomas Hannigan
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    Apr 7th 2015, 10:41 AM

    Hailo raised it percentage take and lost taxi drivers.

    38
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    Mute Jonathan Smith
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    Apr 7th 2015, 1:54 PM

    When was that?just curious

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    Mute Debbie Meleady
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    Apr 7th 2015, 10:42 PM

    Hailo charge 12% commisssion, that’s it. No €79.00 or €99.00 a week with Citycabs/Global/Lynk.

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    Mute Debbie Meleady
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    Apr 7th 2015, 10:46 PM

    Still has over half the Dublin fleet at 7,000+

    5
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    Mute Shane Freeney
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    Apr 7th 2015, 11:19 AM

    Hailo will lose more drivers if they keep uping the aunty with price and rules silly rules !

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    Mute Debbie Meleady
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    Apr 7th 2015, 10:48 PM

    You can’t up an “Aunty”, well maybe you can. Upping the ante is another thing. lol

    3
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    Mute Shane Freeney
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    Apr 7th 2015, 12:04 PM

    They do take credit card but yes you do have to sign up first

    8
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    Mute Liam Morgan
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    Apr 7th 2015, 11:42 AM

    They lost me when they stooped the use of their credit card facilities for non bailout jobs/customers it was extremely handy

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    Mute Shane Freeney
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    Apr 7th 2015, 12:05 PM

    What is a non bailout job or customer

    19
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    Mute windbag
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    Apr 7th 2015, 1:07 PM

    I think he misspelled it ……..its meant to read non hailo jobs as in you used to be able to take credit card jobs of the street now the customer has to download the app if they want to pay by card…….stupid idea from hailo…

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    Mute Dave Hammond
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    Apr 7th 2015, 8:23 PM

    Hailo have added the option to pre book now so that’s not a unique feature for lynk

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    Mute windbag
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    Apr 7th 2015, 8:37 PM

    Hailo had to add that feature because it was the next step …….and to keep up with other apps that have that feature before them ….e.g…cab:app

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    Mute Debbie Meleady
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    Apr 7th 2015, 10:59 PM

    My husband left a cab company recently. The company sold the controlling share to the guy named above. They thought that they could sell the drivers rent as part of the business package, (Approx’ €5K per year),forgetting that the drivers hire the cab company to supply them with work, and they work for the driver. Not wanting any association withthe new owners, he fired them.

    He wondered why, as he calls it “the Weakest Lynk”, chose the exact same colour branding as Hailo? Imitation is the sincerest form of flattery I suppose.

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    Mute Seaghán Corcoran
    Favourite Seaghán Corcoran
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    Apr 7th 2015, 12:39 PM

    Lynk taxis. €25 free sign up. €5 per journey if you pay by card but wait there’s a €3 booking fee before you sit in the taxi. It is removed after you use your “free” €25. So, free €10 sign up.

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    Mute Shane Freeney
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    Apr 7th 2015, 2:02 PM

    They can’t charge €3 for booking ! €2 is max Hailo don’t charge for booking

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    Mute Seaghán Corcoran
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    Apr 8th 2015, 8:57 AM

    They do. I got a taxi that usually costs less than €5 and cost me over €8. Minus the “five” free. When you contact them they say that is taken off when your €25 is up.

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    Mute James Cleary
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    Apr 7th 2015, 2:09 PM

    I always use the lynk app ( Irish owned company)

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    Mute Shane Freeney
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    Apr 7th 2015, 2:44 PM

    To be fair Hailo was set up by 3 guys one Irish

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    Mute James Cullen
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    Apr 7th 2015, 6:39 PM

    it was set up back 3 London black cab drivers

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