IT’S MORE SLOW food than fast food, but there’s good news for porridge-lovers in need of a quick fix.
Well-known Irish brand Flahavan’s porridge oats are to be sold in the 84 McDonald’s fast food restaurants across Ireland.
McDonald’s says it already sells around 100,000 portions of porridge in Ireland every year – working out at around 274 portions per day – and says it wants to more than double this to 250,000 per year over the next five years.
Flahavan’s have been milling oats at the family mill in Waterford since around 1785 and the company has expanded significantly over the past decade.
Porridge has become increasingly popular in recent years – perhaps to the surprise of older generations who relied on it as a cheap and plentiful staple which was especially welcome on cold days.
British sandwich chain Pret A Manger has been selling porridge for several years, while McDonald’s rivals Burger King added oatmeal to its breakfast menu two years ago.
John Flahavan of – unsurprisingly – Flahavan’s said the company was looking forward to working with McDonald’s, while McDonald’s Ireland said the company was “committed to supporting the Irish agri-food sector”.
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