Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Poll: Would you pay extra to know where your food came from?

Most people want better labelling on country-of-origin, but that change could come at a price.

Jon Bunting Jon Bunting

OVER THE WEEKEND, TheJournal.ie looked at where Ireland’s meat imports came from following a European Parliament vote for better country-of-origin labelling for meats in processed foods.

While the vast majority arrives from within the EU, a large share comes from further afield with the bulk of that portion landing from Asia and South America.

We also asked if readers checked where the meat they ate came from – and the majority of those who responded said they did:

Meat poll 1 TheJournal.ie TheJournal.ie

Last year a survey from lobby group Love Irish Food said 95% of local shoppers wanted country-of-origin labels on their groceries and drinks.

Meanwhile, a 2013 European Commission report into mandatory country-of-origin labelling for meats in processed foods also said there was strong support for the regulation, but this quickly tapered off when shoppers were faced with higher prices.

It said the change would probably increase costs to meat manufacturers by between 15 and 20%. Most of this was expected to be passed on to consumers, although the increase would make up a much smaller share of grocery prices for items which included many other components.

With all that in mind, we want to know: Would you pay extra to know where your food comes from?


Poll Results:

No, but I still want to know (1642)
Yes, but only a small amount (under 10%) (1321)
Yes, I would pay significantly more (over 10%) (695)
No, I'm not interested (240)

This month, as part of TheJournal.ie’s ongoing small and medium enterprise (SME) focus, we look at product provenance – how buying local matters and the importance of traceability. 

To view previous articles in our SME series click HERE.

READ: After 15 years, China has lifted its ban on Irish beef >

Close
32 Comments
    Install the app to use these features.
    Mute Eoin Cowan
    Favourite Eoin Cowan
    Report
    Feb 25th 2015, 2:22 PM

    It should be common practice never mind be paying extra!!!

    314
    Install the app to use these features.
    Mute Paul Bracken
    Favourite Paul Bracken
    Report
    Feb 25th 2015, 2:49 PM

    3am and I’m slaughtering a kebab extra chilli sauce I couldn’t care less what part of the planet it’s from.

    110
    Install the app to use these features.
    Mute Shane Freeney
    Favourite Shane Freeney
    Report
    Feb 25th 2015, 3:07 PM

    You will know where your toilet paper comes from in the morning !

    93
    See 4 more replies ▾
    Install the app to use these features.
    Mute Alan b
    Favourite Alan b
    Report
    Feb 25th 2015, 3:36 PM

    Paul there’s probably several different species of animal in them kebabs

    66
    Install the app to use these features.
    Mute Vannin
    Favourite Vannin
    Report
    Feb 25th 2015, 3:48 PM

    And all of them delicious

    67
    Install the app to use these features.
    Mute Angry Squirrel
    Favourite Angry Squirrel
    Report
    Feb 25th 2015, 3:52 PM

    Meat industry looking for another way to screw over the Irish consumer. God we must have gobsh ite written on our foreheads

    42
    Install the app to use these features.
    Mute Neuville-Kepler62F
    Favourite Neuville-Kepler62F
    Report
    Feb 25th 2015, 7:26 PM

    I would pay to know what foods contain Trans Fats. FSA (Food Safety Authority) don’t know. Trans fats cause Diabetes Type 2 by inhibiting your insulin function. Denmark and Switzerland banned Trans Fats in 2006.

    24
    Install the app to use these features.
    Mute pjm
    Favourite pjm
    Report
    Feb 25th 2015, 2:34 PM

    Can someone explain to me how prices would increase by 20% if an extra line of print has to be on packaging showing what country the meat came from, mind boggling.

    66
    Install the app to use these features.
    Mute Jack Delaney
    Favourite Jack Delaney
    Report
    Feb 25th 2015, 2:51 PM

    Because it does not simply mean an extra line of print! It would require a system that can ensure the integrity of the labelling so that fraudesters cannot use the label to sell imported meat as ‘Irish’. Traceability and assirance would have to back up such a scheme and that takes investment and manpower. Thats why it would cost extra.

    32
    Install the app to use these features.
    Mute Vannin
    Favourite Vannin
    Report
    Feb 25th 2015, 3:56 PM

    But Jack they apparently know that already (which means we’re also already paying for it), so the adverts for Irish meat say anyway, so technically it would be just an extra line of print.

    23
    See 2 more replies ▾
    Install the app to use these features.
    Mute pjm
    Favourite pjm
    Report
    Feb 25th 2015, 4:47 PM

    Jack so are you saying none of this is already in place, are there not already checks in place so fraudsters can’t label import meat and label it as Irish. Everything you mention should be in place as standard, and if not is extremely worrying and one has to wonder what the hell are the departments responsible doing.

    19
    Install the app to use these features.
    Mute Timber Planks
    Favourite Timber Planks
    Report
    Feb 25th 2015, 5:03 PM

    Have you forgotten about the horse meat fiasco? If these things are in place then they are not very effective considering they have problems regulating the type off animal!

    10
    Install the app to use these features.
    Mute IrishGravyTrain
    Favourite IrishGravyTrain
    Report
    Feb 25th 2015, 2:25 PM

    Basically would you pay more for Irish labelled goods. Rip off Ireland.

    57
    Install the app to use these features.
    Mute Markonline
    Favourite Markonline
    Report
    Feb 25th 2015, 5:07 PM

    We already do pay extra….and we already know exactly where it comes from. We by it from the shop. It should be the shops responsibility to know who supplies their product.

    9
    Install the app to use these features.
    Mute david dickson
    Favourite david dickson
    Report
    Feb 25th 2015, 2:25 PM

    Pay extra? It is not like we are going to get a choice so it is just a rhetorical question. Of course we will pay.

    50
    Install the app to use these features.
    Mute Denis O Brien
    Favourite Denis O Brien
    Report
    Feb 25th 2015, 9:06 PM

    and we still won’t know for sure

    4
    Install the app to use these features.
    Mute Michael Birt
    Favourite Michael Birt
    Report
    Feb 25th 2015, 2:31 PM

    Either pay the Farmer now or pay the Doctor later!

    35
    Install the app to use these features.
    Mute HULK SMASH!
    Favourite HULK SMASH!
    Report
    Feb 25th 2015, 2:59 PM

    The new ‘know where your meat comes from’ tax to be rolled out soon no doubt

    21
    Install the app to use these features.
    Mute Charlie Mountney
    Favourite Charlie Mountney
    Report
    Feb 25th 2015, 3:08 PM

    Denny and Galtee products are poor quality though. Better quality and at a lower price is easily found in Aldi or Lydil.
    When it comes down to prepackaged meat one is hardly looking for a quality product.
    I have come across some decent sausages but D+G should be ashamed of theirs. They are disgusting.
    So in conclusion, by trial and error or going into the local butchers one gets to know the good stuff.
    It’s what it tastes like that’s more important than where it comes from.

    21
    Install the app to use these features.
    Mute Business Cat
    Favourite Business Cat
    Report
    Feb 25th 2015, 2:41 PM

    No. It should be the norm to have this information.

    I want to see:
    - The country the animal was BORN in.
    - An indicator that the animal was killed in accordance with Halal practice.

    Simple, with negligible cost to producers.

    20
    Install the app to use these features.
    Mute Uncle Mort
    Favourite Uncle Mort
    Report
    Feb 25th 2015, 3:03 PM

    An indicator that the animal was killed in accordance with humane practice would be more appropriate. Being born locally does not always mean anything as the story of these prawns born in County Down shows :-)
    ” But, for some of these prawns the journey to market as hand-peeled scampi could prove a lot longer. Packed in ice, the first stage of the journey is back to port where they are landed at the busy quay-side fish markets. Next, it’s a lorry journey across to Scotland where the prawns are packed on a refrigerated container ready for shipment to the Far East.
    Then begins the 12,000 mile round trip by sea to Thailand where the prawns are peeled by hand. The prawns go on sale after a 12,000-mile round journey Repacked into the chilled container, the scampi is then shipped all the way back to the United Kingdom where it is sold in supermarkets and catering outlets” http://news.bbc.co.uk/2/hi/uk_news/northern_ireland/6189870.stm

    17
    Install the app to use these features.
    Mute Vannin
    Favourite Vannin
    Report
    Feb 25th 2015, 4:03 PM

    Born and reared would be more suitable, I could buy a calf over the border, bring it here and raise it on sawdust and shite, but because it was “born” over the border would that make it the finest northern beef….no

    8
    Install the app to use these features.
    Mute Niall O Dochartaigh
    Favourite Niall O Dochartaigh
    Report
    Feb 25th 2015, 2:28 PM

    Paddock to plate,surely we take that to mean it’s horse meat?

    17
    Install the app to use these features.
    Mute Uncle Mort
    Favourite Uncle Mort
    Report
    Feb 25th 2015, 2:54 PM

    I shop for quality and that does not necessarily mean for expensive stuff. The German supermarkets do wonderful Irish beef but I only buy that which is labeled Hereford or Aberdeen Angus [ which don't come from either place :-) ] I prefer New Zealand lamb to our own as it’s less fatty and cheaper too even though it comes half-way round the world.
    Irish farmed salmon is just as bad as the Norwegian or Scottish stuff but I would give an arm and a leg for a fresh Slaney salmon steak slathered in butter or the tail poached in court bouillon.
    Those tiger prawns come to us at the price of the destruction of the Mangrove and are raised on rubbish and chemicals yet they pass the health standards and make great curries and as the Mangrove have been well and truly trashed at this stage do we become martyrs and forgo the curry? Dublin Bay prawns cost a fortune and it is a sin to use such quality other than dipped in a pinch of salt and eaten with no further embellishment. Hungry after that…..

    12
    Install the app to use these features.
    Mute OU812
    Favourite OU812
    Report
    Feb 25th 2015, 3:15 PM

    Love Irish Food are a crowd of self serving, self promoting asses.

    They’re a cartel of manufacturers who pay into a fund which goes to operate the brand. It’s run by one of the former managers of one of the brands they represent who took early retirement.

    Some of the brands aren’t 100% Irish although they stipulate that the product must be at least 60/70% Irish.

    11
    Install the app to use these features.
    Mute Gaeltán
    Favourite Gaeltán
    Report
    Feb 25th 2015, 2:35 PM

    Cinnte dearfach. Is fíor anamh a chloistear aon chlabhsán faoi praghas an óil nó caigdeán an stuif sin. Nach aisteach?

    11
    Install the app to use these features.
    Mute Jake Race
    Favourite Jake Race
    Report
    Feb 25th 2015, 4:24 PM

    Monsanto!

    WAKE UP SHEEPLE!

    10
    Install the app to use these features.
    Mute Al Ca
    Favourite Al Ca
    Report
    Feb 25th 2015, 5:13 PM

    Would you pay extra to know where your food came from?

    Jeez…we actually have passports for cattle, sheep and pigs….how hard can it be?
    We’re supposed to know already but it just we don’t have anyone to properly enforce the present rules…like every other rule brought in…just a rule with nothing and no one to back it up.

    7
    Install the app to use these features.
    Mute Shawn Rahoon
    Favourite Shawn Rahoon
    Report
    Feb 25th 2015, 4:49 PM

    Even if you pay, would you believe it? I wouldn’t.

    5
    Install the app to use these features.
    Mute cosmological
    Favourite cosmological
    Report
    Feb 25th 2015, 4:41 PM

    Instigate your own community and grow your own – wait, I’d have to get off my arse.

    5
    Install the app to use these features.
    Mute James Onedin
    Favourite James Onedin
    Report
    Feb 25th 2015, 4:19 PM

    No need to pay extra; chicken, chicken products and beef come from Brazil; vegetables and bagged salads come from Spain.

    4
    Install the app to use these features.
    Mute Cormac Ryan
    Favourite Cormac Ryan
    Report
    Feb 25th 2015, 2:55 PM

    the question should be would you pay extra for local food
    Denny’s and galtee are two meat brands consumers should pay attention to

    4
Submit a report
Please help us understand how this comment violates our community guidelines.
Thank you for the feedback
Your feedback has been sent to our team for review.