https://www.facebook.com/golivecreations/videos/1100203966700113/
AN IRISH PRODUCTION company that broadcasts exclusively on Facebook Live will tonight have the third episode of its talk show that goes up against the Late Late.
GoLive Creations has been running since February and a team of eight people are involved in the production of its Late Night at Frank’s chat show.
The programme goes live at 9.25pm each Friday and runs for two hours from the founder Frank McCaughey’s attic.
“Our ridiculously lofty idea is to build a social media TV station,” McCaughey says.
My own feeling is that social media is a bit staid, everything can be so perfectly written an tweeted and filtered. So I felt there was an opportunity to do something a bit authentic, a little left of centre, a little bit raw and unprofessional.
GoLive has been working on the show in unbroadcasted dress rehearsals for months but last month they produced their first live show.
McCaughey says the numbers who’ve tuned in have increased from 500 people to 1,000 people in the two episodes they’ve had.
He says their short-term target is to reach 10,000 likes on Facebook by Christmas and envisages that this could translate into one of three of those people watching.
Some of the interviews on the show are pre-recorded. Tonight, for example, an interview with the head of the Irish Swingers Club was pre-recorded and will be shown ahead of a live panel discussion on the subject.
McCaughey says ultimately it’s hoped that everything will be live but that right now all the technology is there to allow them to cut in and out of live broadcasting.
https://www.facebook.com/golivecreations/videos/1093554007365109/
The team behind GoLive are currently working on either a full-time or part-time basis and are not taking a wage from the company. Most of the team have a background in media and some have been involved in TV before, even if McCaughey’s own background is in marketing.
He says their funding plan would be to get advertising or sponsorship for their current chat show before they branch out into other productions.
McCaughey believes that the broadcasting of TV shows on Facebook has yet to take off, but that live podcasts are showing the way to go.
“I would be kind of inspired by Vice or the likes of Joe Rogan, the MMA guy,” he says.
“Joe Rogan would go live for three hours and he has 500,000 people watching him. So I would be inspired by something like that. But there’s nobody out there I know of that has a late night talk show streaming only through Facebook.”
Asked about the decision to broadcast directly against The Late Late Show, McCaughey says the team jokes that they’re up against RTÉ but that they’re more into the ‘TFI Friday vibe’ at any rate.
You can watch Late Night at Frank’s by following the team’s Facebook page.
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