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Apple Store staff welcome new iPhone 6 customers last year Jonathan Brady/PA Wire
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APPLE IS DOING all it can to sell its expensive gold version of the Apple Watch.
The company has built an eight-step process to create an hour-long customer experience. Perks include skipping queues and a 24/7 support package, 9to5Mac reports.
The tech giant believes the target market is interested in the luxury device because of its “intrinsic value” and feels that wearing an Apple Watch is a “unique style choice.”
Customers will be guided by an “expert” sales representative through a high-end experience similar to that of buying other expensive items like a diamond ring at a jewellery store.
According to 9to5Mac, would-be Apple Watch Edition buyers will get the following when they enter the store:
If they choose to call for an appointment first, they’ll speak to a Contact Centre Edition Team, which is a designated call line for pre-sale information.
Once there, they’ll get longer, private appointments in a dedicated “try-on” area.
They can try on two watches at once — for security reasons, a “store assessment” would be required before bringing out a third.
Those interested will be in a special Apple Watch Edition station, with demo kits, “try-on mats,” and comfy chairs.
There’s a courier-to-store option too if they want to make sure the exact model is available. It means customers can simply walk in and buy the watch, or order it beforehand and go in to collect.
There will not be waiting lines for Edition buyers.
There will also be a 24/7 phone line for two years, which grants buyers access to technical support. AppleCare+ increases this to three years. It will be available only in English at first.
Customers will also be able to do all this (apart from the comfy chairs and actually physical side of trying on the watch) online.
Apple has put together a Virtual Personal Setup, where people can go through the sales process and buy the Apple Watch Edition via video conference, 9to5Mac notes.
Apple has hired a specialist team of fashion gurus to sell the exclusive gold watches. It has poached sales and marketing experts from Yves St Laurent, Louis Vuitton, and Burberry.
Apple describes the product as “the ultimate expression of extraordinary craftsmanship, incredible innovation, and design driven by functionality and end use”, 9to5Mac writes.
Martyn Landi
Martyn Landi
Apple adds that the Edition model is “technology becoming seductive, with desirability not necessarily defined simply by a price tag or elitism, but rather meticulous focus on usefulness and utility rooted in beauty”.
The Apple Watch Edition is made from 18-carat gold and is one of Apple’s most expensive products to date.
Business Insider’s Lisa Eadicicco reports that Apple says the gold it uses for its watch is developed to be twice as hard as standard gold. It is being positioned as more of a luxury watch than a gadget.
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Well Done to the RNLI for the brilliant work in saving the lives of these three fishermen, they are lucky we have such brilliant services and are to be commended highly, But this fishing trawler is illegal and should not be fishing in our seas, The Navy should be patrolling our waters and protecting it from illegal fishing from EU countries, it’s hard enough for our own fishing men to make a living, without our seas being raped by illegal trawlers in our waters
What makes you think they were illegal, Christine? European trawlers fish off our coast legally all the time, the same way that Irish trawlers legally fish off Iceland and Norway etc. Anyway, they were heading for shelter during a storm. Would that be illegal too?
Think the trawler was registered in Skibbereen (as you can see in the video) and based in Union Hall. So not sure where you’re getting the illegal fishing idea from.
The vessel was 20meters long,both Radio and Tv have been reporting the vessel as 20foot long,have people no concept of what 20foot is in actual terms compared to the size of the vessel in the pictures and videos?
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