Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

This ad wants little girls to dream of being engineers - not princesses

And it is stupendous.

TOY COMPANIES HAVE long been criticised for pushing pink and princess patterns on little girls and their parents.

Not GoldieBlox, a toy company founded by a Stanford engineer called Debbie Sterling who says that “girls need more choices than the pink aisle has to offer”.

So she gave three little girls – Sabrina, Raven and Reese – the chance to build their own “magical contraption” with the help of inventor Brett. And then set the result to a reworked version of Beastie Boys’ Girls.

Watch:

via GoldieBlox/Youtube

Sterling says: “We think it’s a perfect encapsulation of the potential of every little girl, with a nice splash of the organised chaos that is the trademark of any good invention. We want everyone to see it and be inspired.”

What do you think?

Google doodle honours world’s first ‘computer programmer’ Ada Lovelace>
Column: Why I want to be Ireland’s first female astronaut>

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

View 65 comments
Close
65 Comments
    Install the app to use these features.
    Mute Critical Thoughts
    Favourite Critical Thoughts
    Report
    Jun 3rd 2015, 9:37 AM

    I know a lad that got a girl pregnant on results night. I’d say that’s a pretty profound impact.

    1139
    Install the app to use these features.
    Mute Jake Race
    Favourite Jake Race
    Report
    Jun 3rd 2015, 9:53 AM

    I pretty much got the worst marks I could possibly have had in school.

    It influenced my career prospects only by giving me the kick up the @rse i needed. I completed a diploma in IT because degree courses wouldn’t have me. From my final year project I started a business that now employs 40 people. I completed my degree as a mature student, finishing with first class honours and I’m now working through the PhD application process.

    It would have been an easier road if I had done well in school, but there is always a path towards achieving your goals.

    601
    Install the app to use these features.
    Mute Dara O'Síocháin
    Favourite Dara O'Síocháin
    Report
    Jun 3rd 2015, 11:14 AM

    Any students reading won’t get a more important message than yours.

    Results are important in that they open doors for you, but there are always other doors open, so make sure to do your best but don’t despair if results don’t go your way.

    Best of luck to everyone sitting their exams this year!

    240
    Install the app to use these features.
    Mute Ben Coughlan
    Favourite Ben Coughlan
    Report
    Jun 3rd 2015, 11:21 AM

    Do you think you would have had a little more focus in school if they had IT related subjects?

    i.e. would you have been more engaged with the stuff at the time if you had been learning Java instead of Irish poems, or computer hardware instead of engineering? It just seems to be a big hole in the present curriculum.

    89
    See 10 more replies ▾
    Install the app to use these features.
    Mute Ciaran Dunne
    Favourite Ciaran Dunne
    Report
    Jun 3rd 2015, 11:51 AM

    I’m amazed that no one has mentioned introducing Computer Programming, Networks or Hardware as an option into the curriculum. The IT industry is booming in Ireland and if students had the basics learned before collage it would be of a huge advantage

    101
    Install the app to use these features.
    Mute Maggie
    Favourite Maggie
    Report
    Jun 3rd 2015, 12:08 PM

    Too right Ciaran

    28
    Install the app to use these features.
    Mute BevinArmageddon
    Favourite BevinArmageddon
    Report
    Jun 3rd 2015, 12:32 PM

    I completely took the piss and did really, really terrible on my leaving cert. In the long run though, it hasn’t affected my life and I’m happy where I am today. But I would never recommend anyone being as lazy about it as I was.

    44
    Install the app to use these features.
    Mute Marian Doherty
    Favourite Marian Doherty
    Report
    Jun 3rd 2015, 1:14 PM

    Well done you great accomplishment

    12
    Install the app to use these features.
    Mute Jake Race
    Favourite Jake Race
    Report
    Jun 3rd 2015, 2:22 PM

    “Do you think you would have had a little more focus in school if they had IT related subjects?”

    I can honestly say, no. I went to school in Australia and actually did have computer programming as a subject. Even for that subject, I got the second lowest grade possible. This was in the early 1990s. What I needed was a bit of maturity and it wouldn’t have hurt if I’d had parents who were more engaged in what I was (and wasn’t) doing.

    i did the diploma immediately after finishing school and was like a different person. I worked my arse off. I did the degree more recently, in Ireland.

    25
    Install the app to use these features.
    Mute Noel Falkhall
    Favourite Noel Falkhall
    Report
    Jun 3rd 2015, 4:48 PM

    Briliant….similar story here….left after Inter Cert…so that tells you how long ago…worked in the wonderful world of advertising and now live in the US where I pinch myself daily as can’t believe how well everything turned out. Not bad for an atheist from Dublin with an OK Inter Cert…

    24
    Install the app to use these features.
    Mute John Lennox
    Favourite John Lennox
    Report
    Jun 3rd 2015, 5:22 PM

    Half of my friends had no interest in doing the leaving cert. One of them didn’t.

    They are all smart and capable, they also have done well in life.

    People that tend to excel in the Leaving Cert are not always the ones who excel in the years to follow.

    23
    Install the app to use these features.
    Mute John Lennox
    Favourite John Lennox
    Report
    Jun 3rd 2015, 5:31 PM

    Ben Coughlan.

    School is such an artificial environment and people are so young and haven’t a clue what they want most of the time that I wonder can it be changed that much.

    4
    Install the app to use these features.
    Mute Ben Coughlan
    Favourite Ben Coughlan
    Report
    Jun 3rd 2015, 7:32 PM

    I totally agree John.

    Still, i don’t think I was overly interested in most of the subjects in there, I never had a flare for languages outside of English, and while History was interesting, I guess out of whatever else was there, I either decided I’d probably need it later on in life (Maths, Business, the three Sciences, Engineering), might need it for a pub quiz (Geography, Music) or I wouldn’t need it at all (Irish/Religion).

    I just think that when you look at any other professional career or trade, there seems to be a core subject, or group of subjects taught to you in school to prepare you for it, for Computer Science you could argue that Maths is useful, but otherwise you’ll never really know if you’re going to like it or not until college.

    There’s a growing global shortage of IT workers worldwide, cross training has filled some of that gap in Ireland, but I feel like they should probably be doing a bit more, then again, if someone can write code, why would they take a teachers salary when they can make three times that in a software house… I dunno. it just seems like a gap in our education system.

    3
    Install the app to use these features.
    Mute Jake Race
    Favourite Jake Race
    Report
    Jun 4th 2015, 10:12 AM

    “if someone can write code, why would they take a teachers salary when they can make three times that in a software house”

    In Ireland experienced teachers earn similar salaries to experienced IT folk. 60K is comparable.

    When I studied programming at highschool in Australia, one of my teachers was formerly a science teacher and the other was formerly a home economics teacher. They retrained to be able to teach the subject. The programme was only about 2 years old when I started. It can be done.

    Also, people over-estimate the degree to which math is important. Sure in computer science it is, but almost noone in the field works in areas that would qualify as “computer science”. Most people work in commercial software development AKA information systems. Math is far less prevalent in that area. Lots of lots of experienced programmers I know have awful numeracy skills.

    1
    Install the app to use these features.
    Mute Damien Kelly
    Favourite Damien Kelly
    Report
    Jun 3rd 2015, 9:43 AM

    I left school at 13 and ran away to London. Managed to get accepted to university years later through an access programme and now I’m a clinical psychologist – my dream job. So for me, no :)

    411
    Install the app to use these features.
    Mute Randle P McMurphy
    Favourite Randle P McMurphy
    Report
    Jun 3rd 2015, 10:02 AM

    Wow Damien. Well done. You had lived a life before most left school realistically.. You’ve had the best of both worlds, real and educationally:-).

    137
    Install the app to use these features.
    Mute Sam
    Favourite Sam
    Report
    Jun 3rd 2015, 10:02 AM

    Fair play to you Damien.

    90
    See 1 more reply ▾
    Install the app to use these features.
    Mute Meow
    Favourite Meow
    Report
    Jun 3rd 2015, 10:56 AM

    Well done Damien

    49
    Install the app to use these features.
    Mute Séamas Ó Maoildeirg
    Favourite Séamas Ó Maoildeirg
    Report
    Jun 3rd 2015, 9:52 AM

    Left school after transition year, worked in IT for seven years. Entered UCC as a mature student and got my arts degree, and currently in postgraduate study on a school scholarship. The leaving cert has not come up once since the day I left school over a decade ago.

    185
    Install the app to use these features.
    Mute Mac
    Favourite Mac
    Report
    Jun 3rd 2015, 9:48 AM

    It only matters if your 100% deadset on a course and profession like being a doctor so you need the points. There are tons of post leaving courses you can do that will lead to exemptions for other courses and you can easily work your way into the profession you like.

    Good luck to everyone sitting exams.

    149
    Install the app to use these features.
    Mute Gary
    Favourite Gary
    Report
    Jun 3rd 2015, 9:36 AM

    Good luck today to everyone sitting exams

    148
    Install the app to use these features.
    Mute up down
    Favourite up down
    Report
    Jun 3rd 2015, 12:33 PM

    Yeah good luck, but what are you doing on the journal?!!!

    21
    Install the app to use these features.
    Mute Jenny Whelan
    Favourite Jenny Whelan
    Report
    Jun 3rd 2015, 9:44 AM

    Doing well can be a really good way to get into the education and career stream you want, but it’s by no means the only way, and not doing as well as you would have liked isn’t the end of the world.

    127
    Install the app to use these features.
    Mute David Healion
    Favourite David Healion
    Report
    Jun 3rd 2015, 9:47 AM

    I had to do mine twice so I’d say yes :p

    103
    Install the app to use these features.
    Mute Very fond of
    Favourite Very fond of
    Report
    Jun 3rd 2015, 9:40 AM

    My life would have ended up like this whether I did very well or very badly in the L Cert

    60
    Install the app to use these features.
    Mute jaisus
    Favourite jaisus
    Report
    Jun 3rd 2015, 9:55 AM

    I’m guessing you did very bad.

    30
    Install the app to use these features.
    Mute Very fond of
    Favourite Very fond of
    Report
    Jun 3rd 2015, 10:00 AM

    Funny enough that …. I did pretty well as it happens

    50
    See 4 more replies ▾
    Install the app to use these features.
    Mute jaisus
    Favourite jaisus
    Report
    Jun 3rd 2015, 10:12 AM

    No you didn’t.

    33
    Install the app to use these features.
    Mute Paul Furey
    Favourite Paul Furey
    Report
    Jun 3rd 2015, 10:25 AM

    Some day all grammar nazis will just give up and fade away. Relax jaisus.

    10
    Install the app to use these features.
    Mute Lylucifer
    Favourite Lylucifer
    Report
    Jun 3rd 2015, 12:17 PM

    Made no difference to me. I changed results on my cv depending on what the job entailed, either better maths or better English. Probably would have been better off doing a creative writing course! Anyhow best wishes, JK Rowling.

    21
    Install the app to use these features.
    Mute John Lennox
    Favourite John Lennox
    Report
    Jun 3rd 2015, 5:20 PM

    No one gives a hoot what you received on your leaving cert about one month after it is done. I say this as someone who has interviewed hundreds of people in my time. Do not clutter your CV with it.

    If you do not get the course that you want, you can get it in time.

    7
    Install the app to use these features.
    Mute Catherine Gallagher
    Favourite Catherine Gallagher
    Report
    Jun 3rd 2015, 11:17 AM

    I’ll be sitting it next year. The pressure even already is starting to mount. I’ve a spinal condition that means I’m a little bit restricted mobility wise, but I get awful tired fairly quickly. I’m a hard worker but I have my limits physically, the leaving cert course isn’t friendly to these situations! So I’m already fairly scared of the whole ordeal already, but it’s really refreshing to hear some of the stories here. If there’s a will, there’s a way :)

    58
    Install the app to use these features.
    Mute Veronica
    Favourite Veronica
    Report
    Jun 3rd 2015, 12:20 PM

    Its very pressurising to be dumped with 3 years work in to 2 years… Think they should have never introduced transition year & instead give students 3 years to study & not be so stressed… Do the best you can Catherine but remember there are other options if you don’t get the choice of course you want first time round… my friend repeated 3 times as she wanted to veterinary studies but was always a few points short but in the end she left it for a few years & entered as a mature student & passed the entrance exam & she’s now a qualified vet and has her own practice… Best of luck in advance for next year!!

    20
    Install the app to use these features.
    Mute John Lennox
    Favourite John Lennox
    Report
    Jun 3rd 2015, 5:29 PM

    You should try zen meditation.

    Very effective for students going in to exams. Stress causes people to forget.

    7
    Install the app to use these features.
    Mute Shane Hickey
    Favourite Shane Hickey
    Report
    Jun 3rd 2015, 10:14 AM

    I never even saw the certificate. Does anyone know if I can still collect it somewhere?

    54
    Install the app to use these features.
    Mute potty o shea
    Favourite potty o shea
    Report
    Jun 3rd 2015, 10:25 AM

    Yes you can. Just contact the Dept of Education on the Internet and that will guide you.

    26
    Install the app to use these features.
    Mute David Evans
    Favourite David Evans
    Report
    Jun 3rd 2015, 9:51 AM

    To make a long story short; the examiner for one of me exams added up my marks wrong and their mistake determined whether or not I got my course or repeated the leaving cert. Thankfully, the mistake was corrected just in time, but that was a very hard and stressful summer for me.

    54
    Install the app to use these features.
    Mute Tony Canning
    Favourite Tony Canning
    Report
    Jun 3rd 2015, 10:05 AM

    Morning of my first exam, I was pushed on my ass while trying to go in (by the acting principal) due to lack of uniform.
    Sprinted home, got uniform on, got in 2 mins before cut off.

    Went to collect my results and was delighted to have aced the exam. Took the opportunity to rub it in the face of the acting principal.

    57
    Install the app to use these features.
    Mute Mark Noonan
    Favourite Mark Noonan
    Report
    Jun 3rd 2015, 1:26 PM

    What a pr!ck of a vice principle. Like uniforms matter during exams.

    24
    Install the app to use these features.
    Mute Chris Kirk
    Favourite Chris Kirk
    Report
    Jun 3rd 2015, 9:59 AM

    It would be ridiculous to think that life evolves around the result of a leaving cert. People who think that it does need to get out in the world and see how other people get on.

    49
    Install the app to use these features.
    Mute potty o shea
    Favourite potty o shea
    Report
    Jun 3rd 2015, 10:06 AM

    Yes in that I had a choice of jobs back in 1964 . I worked for Aer Lingus which at the time was a good job. I could have gone to University but did not have the money.
    So yes, the leaving cert did make a difference as it gave me choices.
    Do I remember my prose and poetry, no
    Can I do algebra , no
    Can I do triganomitary,no
    Can I quote Shakespeare, no
    Do I know what the mo coinnealac is, no( can’t even spell it!)
    Do I know what the gna chaiteach is, no
    Still I was always asked if I had my leaving cert when I went for different jobs. Unless you are an enrepreneur having a leaving cert is still beneficial.

    40
    Install the app to use these features.
    Mute Justin Credible
    Favourite Justin Credible
    Report
    Jun 3rd 2015, 12:31 PM

    “An Modh Coinniolach”, and “Tuiseal Ginideach” are two mythical beasts who strike terror into all junior and leaving cert students. I can imagine mums shouting “do your study or An Modh Coinniolach will get you in your sleep!”

    22
    Install the app to use these features.
    Mute Justin Credible
    Favourite Justin Credible
    Report
    Jun 3rd 2015, 12:37 PM

    if they do study, the attack from An Modh Coinniolach may not happen ;)

    13
    Install the app to use these features.
    Mute Bill Rooney
    Favourite Bill Rooney
    Report
    Jun 3rd 2015, 10:04 AM

    Got great marks in Irish.

    Total waste of time – never used it since. Useless here – and absolutely useless in business and abroad.

    Only learned it because I was forced to…

    37
    Install the app to use these features.
    Mute John Lennox
    Favourite John Lennox
    Report
    Jun 3rd 2015, 5:32 PM

    You sound like a whiny little bi555.

    That will have more of an impact on your life than anything you did or did not learn.

    5
    Install the app to use these features.
    Mute Fon Ellard
    Favourite Fon Ellard
    Report
    Jun 3rd 2015, 10:31 AM

    Yes in so far as I was able to put it on my CV that I passed. A guy in my class who never even sat the exam though put on his CV that he’d passed as well (and got a job out of it) so if I’d had the neck I could’ve done something similar, a potential employer isn’t likely to check with the Dept of Education that you actually did the exam. It’s probably more necessary now as it’s expected that most students will do 3rd level of some description. Never fails to give me the heebie-jeebies when I even think of it, the Leaving and the driving test are 2 nerve-wracking events I’ll never forget.

    35
    Install the app to use these features.
    Mute Tony Canning
    Favourite Tony Canning
    Report
    Jun 3rd 2015, 10:02 AM

    Yes, but only as something which got me a job, which led to another which led to another which led to realising that I needed to go to college which led me to 15 days work over 2 years which lead me to a 6 month course 2 years ago which was the thing that really had an impact in that it got me a job and allowed me contact to hear about another job which is where I am right now and I’m very happy without any need for punctuation. ;)

    35
    Install the app to use these features.
    Mute Joe
    Favourite Joe
    Report
    Jun 3rd 2015, 9:57 AM

    I didn’t do particularly well in it but I’m bloody loaded now despite it.

    26
    Install the app to use these features.
    Mute Tony Canning
    Favourite Tony Canning
    Report
    Jun 3rd 2015, 10:03 AM

    Yeah but are you happy Joe?

    41
    Install the app to use these features.
    Mute Ann Mullen Barry
    Favourite Ann Mullen Barry
    Report
    Jun 3rd 2015, 11:12 AM

    I really hope all the students that are stressed about the LC are reading these comments, it’s made such a big deal of in the lead up to the exams and results it just adds more pressure to them. Basically there are many ways into courses etc. through PLC courses and mostly when it comes to jobs it’s who you know that gets you in the door in my experience. I’ve told my children just do your best, after there being several suicides of young people in our area, we should all be aware that our teens’ mental wellbeing is the only important thing and support them.

    23
    Install the app to use these features.
    Mute Clíodhna Ztoical
    Favourite Clíodhna Ztoical
    Report
    Jun 3rd 2015, 11:13 AM

    Nope went to Art school so entry was baed on portfolio and interview :)

    15
    Install the app to use these features.
    Mute Dave Meagher
    Favourite Dave Meagher
    Report
    Jun 3rd 2015, 10:39 AM

    Got in my way to be blunt, I run my own business now. The only thing that I can take from school was sport and the book animal farm, helped me think for myself.

    15
    Install the app to use these features.
    Mute Carmo Vanderval
    Favourite Carmo Vanderval
    Report
    Jun 3rd 2015, 2:28 PM

    I did okay in my leaving cert. Got into UCD and studied politics, history and logic, graduating in 1977. After winning a scholarship from Boston College while attending UCD, I completed an MBA in corporate finance there in 1982. UCD gave me an honorary doctorate in 2006.

    I am now among the World’s Top 200 Billionaires and also Ireland’s richest native-born citizen.

    7
    Install the app to use these features.
    Mute Jorge Thompson
    Favourite Jorge Thompson
    Report
    Jun 3rd 2015, 1:02 PM

    It didn’t affect me – I was not intelligent enough to do the Leaving Cert.

    6
    Install the app to use these features.
    Mute Tequila Gold
    Favourite Tequila Gold
    Report
    Jun 3rd 2015, 10:41 AM

    Never did the leaving cert. It’s all BS anyway

    6
    Install the app to use these features.
    Mute Marty Gibbons
    Favourite Marty Gibbons
    Report
    Jun 3rd 2015, 1:35 PM

    6% Don’t know?….. 6% never sat a leaving cert then!

    5
    Install the app to use these features.
    Mute John Lennox
    Favourite John Lennox
    Report
    Jun 3rd 2015, 5:27 PM

    My entire life in my 20′s have not affected how things in my life turned out at this stage as I head to 40.

    A very stressful time in your late teens does not change your life.

    I know a person with a successful IT business who is in her mid thirties who spent her 20s as a chronic alcoholic.

    Do people honestly think her point mattered.

    If you get up every morning and give it your best and don’t quit or take it personal then you’ll go far.

    5
    Install the app to use these features.
    Mute Michael Sands
    Favourite Michael Sands
    Report
    Jun 3rd 2015, 11:58 AM

    What use is an education when governments are forced to take in monetary procedures like austerity that creates immigration from foreign governments and destroys domestic work.
    People do not want manufacturing jobs here just jobs for the under 25s to hit keys on a keyboard after a college education, that will not do much for here?

    4
    Install the app to use these features.
    Mute Michael Sands
    Favourite Michael Sands
    Report
    Jun 3rd 2015, 12:00 PM

    I did very well in my leaving but this government has ruined the economy after the ruin the euro caused us to since 2008…

    3
    Install the app to use these features.
    Mute Michael Sands
    Favourite Michael Sands
    Report
    Jun 3rd 2015, 12:01 PM

    It took international markets to rise to cause the euro to rise in order for this government to make out that Ireland is doing well but yet we do not have a say in the Euro we use but do not own?

    2
    Install the app to use these features.
    Mute Tommy_Numan
    Favourite Tommy_Numan
    Report
    Jun 3rd 2015, 3:27 PM

    In hindsight I think it made little difference that I got A’s in all subjects.
    I realize now that I was destined for great things either way.

    3
    Install the app to use these features.
    Mute Kim Prylowski
    Favourite Kim Prylowski
    Report
    Jun 3rd 2015, 1:22 PM

    I’m doing my junior cert and it doesn’t feel like it

    1
    Install the app to use these features.
    Mute Marguerite Hoiby
    Favourite Marguerite Hoiby
    Report
    Jun 3rd 2015, 2:05 PM

    thankfully, not!

    1
Submit a report
Please help us understand how this comment violates our community guidelines.
Thank you for the feedback
Your feedback has been sent to our team for review.
JournalTv
News in 60 seconds