LAST UPDATE | 6 Jun 2023

THE 9/11 Families United coalition condemned the “hypocrisy and greed” of US PGA Tour leaders after the bombshell announcement on Tuesday that the Tour will merge with Saudi-backed LIV Golf.

The organisation — a group of survivors and the families of victims of the 11 September, 2001 attacks — said in a statement it was “shocked and deeply offended” by the merger.

“Saudi operatives played a role in the 9/11 terrorist attacks and now it is bankrolling all of professional golf,” the organization said.

Terry Strada, the 9/11 Families United chair whose husband, Tom, died in the attack on the World Trade Center, specifically called out PGA Tour commissioner Jay Monahan for “betraying” the 9/11 community.

“Mr. Monahan talked last summer about knowing people who lost loved ones on 9/11, then wondered aloud on national television whether LIV Golfers ever had to apologise for being a member of the PGA Tour.

“They do now — as does he,” Strada said. “PGA Tour leaders should be ashamed of their hypocrisy and greed.

“Our entire 9/11 community has been betrayed by Commissioner Monahan and the PGA as it appears their concern for our loved ones was merely window-dressing in their quest for money — it was never to honour the great game of golf.”

Strada and 9/11 Families United have been outspoken in criticising LIV Golf since its formation.

They have been a presence at LIV Golf events in the United States, insisting that Saudi Arabia should be held accountable for a role in the attacks in which hijackers flew planes into the towers of the World Trade Center in New York and other targets, leaving thousands dead. Fifteen of the 19 hijackers in the attacks were Saudi citizens.

“PGA Commissioner Jay Monahan co-opted the 9/11 community last year in the PGA’s unequivocal agreement that the Saudi LIV project was nothing more than sportswashing of Saudi Arabia’s reputation,” Strada said.

“But now the PGA and Monahan appear to have become just more paid Saudi shills, taking billions of dollars to cleanse the Saudi reputation so that Americans and the world will forget how the Kingdom spent their billions of dollars before 9/11 to fund terrorism, spread their vitriolic hatred of Americans, and finance al Qaeda and the murder of our loved ones.”

Meanwhile, the shock announcement of a new commercial entity for golf backed by the financial power of Saudi Arabia’s sovereign wealth fund is “just more evidence of the onward march of Saudi sportswashing”, Amnesty International has said.

The PGA Tour and the Saudi-backed LIV Golf Tour have ceased their ongoing litigation and instead committed to working together on commercial matters, alongside the European Tour, currently called the DP World Tour under a sponsorship agreement.

The news has created shockwaves within the sport, with the heavy level of influence of Saudi Arabia’s Public Investment Fund (PIF) in the new venture already very apparent even at this early stage.

PIF governor Yasir Al Rumayyan will chair the new entity’s board of governors, while the statement announcing the merger said the PIF “will make a capital investment into the new entity to facilitate its growth and success”.

It added that PIF will have the exclusive right to further invest in the new entity, including a right of first refusal on any capital invested in the new entity, including into the PGA Tour, LIV Golf and DP World Tour.

Amnesty says this is further evidence of Saudi efforts to draw attention away from the country’s human rights record.

“While this may have taken some golf fans and commentators by surprise, it’s really just more evidence of the onward march of Saudi sportswashing,” Felix Jakens, Amnesty International UK’s head of priority campaigns and individuals at risk said.

“It’s been clear for some time that Saudi Arabia was prepared to use vast amounts of money to muscle its way into top-tier golf – just part of a wider effort to become a major sporting power and to try to distract attention from the country’s atrocious human rights record.

“Away from the glamour of the golf courses and the TV cameras there’s been mounting repression in Saudi Arabia, with government critics and human rights activists arrested, a spate of unfair trials, and with the death penalty widely used, including as a tool of political repression.

“The world of golf may be about to put one of its most high-profile commercial battles behind it, but it’s vital that this latest surge in Saudi sportswashing isn’t allowed to obscure the increasingly dire human rights situation in Saudi Arabia.”

American star Phil Mickelson, one of the top professionals who signed up to the LIV Golf series, was much more positive.

“Awesome day today,” he wrote in a quote-tweet about the news of the merger.

In addition, Ireland’s Padraig Harrington was among the other golfers who weighed in on Twitter, writing: “Surprised that this merger has happened so quickly but not surprised it’s happened.

Surprised that this merger has happened so quickly but not surprised it’s happened. Definitely in the financial interest of both sides. Definitely in the financial interest of the players even though some of those who gain will feel like they’re losing. Good for the cohesion of…

— Padraig Harrington (@padraig_h) June 6, 2023

“Definitely in the financial interest of both sides. Definitely in the financial interest of the players even though some of those who gain will feel like they’re losing. Good for the cohesion of global golf.”

The Journal publishes the biggest breaking news in Irish and international sport but for all of The 42′s insightful analysis and sharp sportswriting, subscribe here.