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THE COMPANY BEHIND Birds Eye is splashing out €225 million to acquire the owner of Goodfella’s, the largest frozen food pizza brand in Ireland.
In an announcement today, Nomad Foods said that it has entered into an agreement to acquire Green Isle Foods on a debt-free basis.
Headquartered in Naas, Green Isle is Ireland’s largest frozen food producer. It employs more than 430 people in two manufacturing sites in Kildare and Longford, as well as a logistics team in Naas and a commercial team in Yorkshire.
The company is perhaps best-known for its Goodfella’s Pizza brand, which was created in 1993 and accounts for the majority of its sales.
The Goodfella’s brand holds the number one market share position within the frozen pizza category in Ireland, and the number two spot in the UK.
Sales
Green Isle is being sold by Boparan Holdings, a UK-based food company which owns the likes of turkey producer Bernard Matthews and Fox’s Biscuits.
Nomad Foods said that it expects the new business to contribute €150 million in sales to its new owner over the next two years and as much as €25 million in earnings.
Nomad Foods founder Noam Gottesman said that the Goodfella’s Pizza brand will broaden the company’s “product offering and customer reach”.
He added: “(It will) solidify our market leadership within the United Kingdom and Ireland.”
It is expected that the deal will be completed in the first quarter of the year.
The deal to acquire Green Isle Foods will also involve Nomad Foods acquiring the San Marco frozen pizza brand.
Written by Paul O’Donoghue and posted on Fora.ie
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225 million. That’s a lot of dough..
More globalisation and we see where that got us with Carrillon.
@Ian James Burgess: clueless
@Matt Connolly: and you saw the crash coming in 08 , I did and sold at the top end and won So your comment Clueless doesn’t really hold water
@Matt Connolly: afraid to show your identity.
@Ian James Burgess: it’s clueless people like you who have dragged the world to where it is now.
@Ian James Burgess: Troll
Just buy the pizza bases and make your own ..much nicer
@Siobhán Ni Mhurchú: buy the time you’ve bought the base and ingredients it’s €35
@Siobhán Ni Mhurchú: even better, buy the dough and make your own on a pizza stone!
First
Frozen pizzas are only for slobs on couches. Disgusting.
Never offer frozen pizza to an Italian girl if you’re trying to impress her.
@FrankDapavia: In fairness, what nationality of woman would be impressed by a frozen pizza?
@FrankDapavia: no , offer her chips , italians love fish and chips judging by all their lovely fish n chip shops
Having lived with Italians (including an Italian girl) I can tell you that they most definitely are not adverse to eating frozen pizzas. They weren’t slobs either.
@Sandra O’Fucáif: The modern pizza originated in Naples.
@Sandra O’Fucáif: Nope, definitely Italian.
@Sandra O’Fucáif: wrong
@Griff: Modern pizza, you mean the one with the frankfurters cooked into the rim of the dough?
@Sandra O’Fucáif:
Just a tip if you ever decide to visit Italy.
Pizzas are round and piazzas are square.
The glamour when goodfellas first arrived on the scene, it was like living in America. Before them it was 6″ cheese & tomato cardboard discs
Bread, tomato sauce and cheese…..they aren’t bad in moderation.
Overpriced muck. That’s what Goodfellas pizza is.
Birdseye potato waffles waffly versatile.
Who’s the first in the UK of they’re second over there?
Crap pizzas. Lidl deluxe gustosa stonebaked isn’t bad tho.
@Fake Avast: yep.
@Minom Pnnomm: Lidl deluxe Gustosa is very nice. Did you see it in Lidl recently? Had one a couple of years ago; then it disappeared from the Lidls in Kildare.
@A Pop Fan’s Dream: still available in Dublin! email lidl and ask them to stock it where you live maybe – might work.
Pure crap…
have your say