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The inside of the Google Dublin office. Google

Google knocks Apple off the top spot to become the world's most valuable brand

The company is worth €116 billion, having increased in value by 40 per cent over the year.

GOOGLE IS NOW the world’s most valuable brand after knocking Apple off the top spot.

The findings, which was part of the BrandZ Top 100 Most Valuable Global Brand 2014, saw Google increase in value by 40 per cent, making it worth €116 billion.

Apple, which topped the rankings for three years, decreased in value by 20 per cent, leaving it with an value of €107 billion.

The report put this down to a growing perception that it’s no longer “redefining technology for customers,” such as a lack of new product launches which captured the imagination. Google, on the other hand

Following it was B2B company IBM, which is worth $107 billion while Microsoft, which announced its latest Surface Pro tablet yesterday, grew in value by 29 per cent to give it a value of €65 billion.

Other companies which made the top ten included McDonalds (€62 billion), Coca-Cola (€58 billion), Visa (€57 billion), AT&T (€56 billion), Marlboro (€48 billion), and Amazon (€46 billion). Facebook took the No. 21 spot, rising in value by 68 per cent to €26 billion while Twitter made its debut with a value of €10 billion, placing it at No. 71.

The top 100 companies combined are worth €2.1 trillion, the value of which increased by 49 per cent since 2008. The industries which saw the greatest increase included Apparel, cars, retail, luxury and technology.

Read: Microsoft introduces Surface Pro 3 as ‘the tablet that will replace your laptop’ >

Read: Apple’s original multi-coloured logo boards will be up for auction >

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39 Comments
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    Mute Irish Names
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    Jul 22nd 2015, 6:54 AM

    I holiday in Europe too, down the costa blanco, so at least we have that in common.

    519
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    Mute Tom Collins
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    Jul 22nd 2015, 10:21 AM

    So happy for him. He needed to get out of that rotten place

    71
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    Mute Joe Conlon
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    Jul 22nd 2015, 2:09 PM

    What’s the BER on the house?

    36
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    Mute Rock Frocks
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    Jul 22nd 2015, 8:19 AM

    This year I will mostly be summering in work

    314
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    Mute little jim
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    Jul 22nd 2015, 8:37 AM

    Yes but your work is in Europe so that’s good.

    199
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    Mute Patrick Murphy
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    Jul 22nd 2015, 7:04 AM

    I can think of better ways to spend $95 million.

    216
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    Mute Rod_TenⒸ
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    Jul 22nd 2015, 8:05 AM

    Cocaine?

    130
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    Mute Patrick Murphy
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    Jul 22nd 2015, 8:11 AM

    I can neither confirm nor deny that it would be through cocaine usage Rod.(but if you have $95 million worth of cocaine, give me a shout!)

    107
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    Mute Oscar Brophy
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    Jul 22nd 2015, 8:24 AM

    No, that’s how you make $95 million

    79
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    Mute Patrick Murphy
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    Jul 22nd 2015, 8:26 AM

    I knew I was doing something wrong Oscar.

    40
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    Mute Pat O'Dwyer
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    Jul 22nd 2015, 9:13 AM

    How to earn money and build a mansion for 95 M
    Drug Companies Donated Millions to California Lawmakers Prior to Forced Vaccination Bill
    Should we not have the right to choose?

    One in 50 children are now autistic. No, you didn’t read that wrong. Despite the fact that a CDC whistleblower recently came forward admitting that the government agency obfuscated evidence linking vaccines to autistic behavior, California lawmakers passed a mandatory vaccine bill (SB277) which removes parental exemptions – making it so parents couldn’t refuse or delay vaccines. Even more damning evidence has surfaced proving that Big Pharma had their hands in the creation of the bill.
    Read more :
    http://www.globalresearch.ca/drug-companies-donated-millions-to-california-lawmakers-prior-to-forced-vaccination-bill/5457393

    28
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    Mute dron
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    Jul 22nd 2015, 9:28 AM

    If only we could vaccinate against people like you

    117
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    Mute Pat O'Dwyer
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    Jul 22nd 2015, 9:57 AM

    @ dron : you are of course correct. Hitler would have if he got away with it.
    That said, I am very happy my children live in Germany today and not in the US.

    18
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    Mute Wayne O'Fathaigh
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    Jul 22nd 2015, 10:15 AM

    Pat, try researching infant mortality and disease rates in South west wales, across the Irish Sea. The are is a hotbed of anti vaccine crazies. Sadly there mortality and disease rates are astronomical compared to the rest of the UK

    47
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    Mute the militant toker
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    Jul 22nd 2015, 10:55 AM

    pat, 62 sheeple and counting, you’d be surprised at how many people will believe what the benevolent corporations tell them to believe, the right to make profit is above all national and human rights.

    14
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    Mute Ronan Gallagher
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    Jul 22nd 2015, 11:03 AM

    As with most to all buisness the main concern is the bottom line. The bigger the company the less they care about anything else. How people don’t see that is beyond me

    13
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    Mute Wayne O'Fathaigh
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    Jul 22nd 2015, 11:13 AM

    And the three of you can’t make the link between vaccinations and the mysterious decline in certain diseases

    28
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    Mute dron
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    Jul 22nd 2015, 11:31 AM

    Pat, to compare nazi eugenics to modern immunisation programmes is an embarassment, shameful and disrespectful to all those who lost their lives fighting or being tortured during WWII. To strengthen your argument by comparing to nazis is stupid and irrelevant and is a weak attempt at trying to get the upperhand. And to everyone bashing big pharma, tell me do you have the answer to investing billion dollar risks with out reward of profit? If it werent for profit you’d have no innovation, look at Apple, look at Pfizer, look at any company that brings out anything that tries to make your life better and tell me profit wasnt the driving force! If you’d prefer companies to not bother risking anything and halt innovation and stop big payments join a communist party and tell me how well that goes, because pat, didnt the capitalists win?

    25
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    Mute Derek
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    Jul 22nd 2015, 11:55 AM

    Dawyne, I doubt it’s the objection to preventing diseases but the questionable methods of delivery, and ingredients of some vaccine products. The H1N1 vaccine for example, which had two product available in Ireland, one had either squalene or aluminium as an adjuvant which kicks your immune system into turbo which can have negative effect for some people who may already have a compromised immune system. Most doctors at the time where only administering the cheaper shot with these ingredients unless the patient asked about alternatives. Rushed to market vaccines which side effects may take 10+15 years to manifest are a valid concern. You heard of Gulf War Syndrome? That was down to USA army giving cheap vaccines to its soldiers heading to the Gulf and thousands of vets now suffer life long consequences. Being cautious and sceptical is advisable when it comes to products which can affect your health.

    11
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    Mute the militant toker
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    Jul 22nd 2015, 12:33 PM

    Wayne, of course sheeple like you, will jump straight to the extreme, of course some vaccines have helped battle disease, that doesn’t mean all vaccines are good and should be taken simply because a pharmaceutical company says “it’s grand” have you forgotten the hepatitis and hiv treatments they sent around the globe knowing they weren’t fit for propose. wake up.

    7
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    Mute Wayne O'Fathaigh
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    Jul 22nd 2015, 1:00 PM

    So toker which vaccines should we avoid? “Sheeple” sorry to disappoint you but I am quite capable of independent thinking

    7
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    Mute the militant toker
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    Jul 22nd 2015, 1:51 PM

    ehh that’s entirely up to you my friend, point is, and I know you missed it, it should be up to the individual to decide whether or not to avail of any vaccine NOT a pharmaceutical company. and I stand by my assumption of sheeple

    4
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    Mute Sticky Micky
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    Jul 22nd 2015, 6:57 AM

    Summer is a verb now?

    131
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    Mute Dave Murray
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    Jul 22nd 2015, 7:05 AM

    Yeah, I am more likely to august in Kerry and Galway in recent years.

    192
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    Mute Kris Kendellen
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    Jul 22nd 2015, 7:35 AM

    Oh yes sticky, where do you summer? Are u one of the Newport Mickey’s? Toi toi .

    41
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    Mute Bridget O'Hanlon
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    Jul 22nd 2015, 8:49 AM

    Summer’s been a verb for a good while and ‘wintering in Aspen’

    42
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    Mute Louis Eivers
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    Jul 22nd 2015, 7:18 AM

    Obviously avoiding tax by putting the house under the charities name. These 1%….

    86
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    Mute Louis Eivers
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    Jul 22nd 2015, 7:18 AM

    *Charity’s

    27
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    Mute Al Gorithm
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    Jul 22nd 2015, 7:13 AM

    Two floor house but has a Harry Potter lift to take you to the basement? The private beach looks like the dog scorched patch of grass I call a back garden.

    76
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    Mute Martin Sinnott
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    Jul 22nd 2015, 7:52 AM

    Over $10 million a bedroom ? Where would you keep the slaves with only 8 bedrooms.

    52
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    Mute Rathminder
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    Jul 22nd 2015, 8:02 AM

    Answering the question “Why must people struggle to afford life-saving prescription medication in many countries?”.

    49
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    Mute Rod_TenⒸ
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    Jul 22nd 2015, 8:06 AM

    Yes it is all this guys fault.

    49
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    Mute Jack Bowden
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    Jul 22nd 2015, 12:17 PM

    Actually the guy selling the house is going to use the money to buy vaccines and medications for sick and in need children in poor countries. The people buying the house are of course evil, ruthless, horrible people that we should be begrudge and blame the worlds problems on.

    7
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    Mute John Fee
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    Jul 22nd 2015, 10:08 AM

    WHAT! No helicopter pad? *puts credit card back in wallet*

    36
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    Mute Dead Ball Browne
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    Jul 22nd 2015, 8:55 AM

    It looks a boring old place to be stuck in..
    Compare that to the Amalfi coast….

    31
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    Mute Kieran Doherty
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    Jul 22nd 2015, 1:12 PM

    I see your Amalfi coast and raise you an Oyster Bay

    2
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    Mute Bart Renolds
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    Jul 22nd 2015, 9:08 AM

    how many stripper poles ?

    19
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    Mute Kate Reddin
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    Jul 22nd 2015, 9:34 AM

    It reminds me of the house in “The Great Gatsby”.

    13
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    Mute Kevin M Smyth
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    Jul 22nd 2015, 10:08 AM

    It’s in a swamp and sea levels are rising. I suppose the sea levelling a few pads (owned by the 1%), wouldn’t be so bad.

    6
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    Mute Kieran Doherty
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    Jul 22nd 2015, 1:09 PM

    you can get better for a Whole lot less and maybe less issues. look up longislansluxury.com and ddddrrrreeaaamm

    5
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    Mute Paul Furey
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    Jul 22nd 2015, 8:46 AM

    I’d guess he believes in global warming.

    5
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    Mute windbag
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    Jul 22nd 2015, 3:00 PM

    When I read the “King of Fun “…..I defo thought it was Hugh Heffner’s pad ……..Isn’t he the King of Fun ..???

    4
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    Mute Lee Berger
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    Jul 22nd 2015, 10:16 AM

    Verbing weirds language.

    4
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    Mute Seán O'Sullivan
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    Jul 22nd 2015, 10:25 PM

    Its no Ring of Kerry

    1
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    Mute MAGUIRE
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    Jul 22nd 2015, 12:59 PM

    And change !!!!

    1
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