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HASBRO SAYS IT will soon reveal a gender-neutral Easy Bake Oven after meeting with a New Jersey girl who started a campaign calling on the toy maker to make one that appeals to all kids.
Thirteen-year-old McKenna Pope got more than 40,000 signatures on her online petition at Change.org and the support of celebrity chefs who backed her call for Hasbro to make a gender-neutral oven and to include boys in the ads.
She was prompted to start the petition after shopping for an Easy Bake as a Christmas present for her 4-year-old brother, Gavyn Boscio, and finding them only in purple and pink.
Hasbro invited McKenna and her family to its headquarters to meet with its Easy Bake team earlier this week. During the meeting, Hasbro executives showed off a prototype of their newest Easy Bake: one that’s black, silver and blue.
Hasbro has been working on the new color scheme and design for about 18 months, and decided to invite McKenna to see it and offer her thoughts, said John Frascotti, Hasbro’s chief marketing officer.
McKenna said the company is doing everything she asked, including putting boys in the ads.
I think that they really met most or even all of what I wanted them to do, and they really amazed me.
Frascotti pointed out that the classic toy has had about a dozen different color schemes, from yellow to green to teal to silver, since first being introduced in 1963. The most recent iteration, introduced in 2011, is mostly purple with pink accents.
He said it’s sold well since then, and that prompted the company to look for a way to update it and to broaden the consumer base by doing it in different colors.
It’s actually a product that’s played with by both boys and girls. We will continue to offer the existing product too because it’s so popular.
Hasbro plans to introduce the new color scheme at the industry’s Toy Fair in New York in February. Frascotti said people are likely to see it on shelves next summer.
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Yeah, I’d be ordering the online edition I think.
Bodily fluids have no place on any printed media.
Except Hustler.
Bob you’re the reason I scrolled down to the comments!!
The Scratch ‘n’ Sniff STD campaign is going to be huge..
“To draw attention to the virus and the stigmas attached”
Or
To draw attention to their magazine?
Hmmmm!
I heard that HIV blood smells like horse blood!
Absolutely disgusting.
I’d rather be positive then have your negativity.!!.
Even if it was just ordinary blood it’s disgusting
You’d rather do both, bingy?
Surely its HIV neutralized blood then rather HIV positive
You’re not gonna get any clicks with a headline like that though
The virus does not in the open air. Still a creepy way to make a point.
Live* in the open air.
HIV is so hot right now
ESPECIALLY WITH IMMIGRATION AS IS TB?
Just No !
Strange but an eye opener none the less
More strange news from Germany.. a few days ago in Hamburg, Someone decided to build a brick wall on the metro, the bricks were kept together with strong adhesive glue. it took 12 hours to break down the wall. Damage’s were estimated at €10,000 (https://twitter.com/HVVStorungen/status/593108565809836032)
Weeeeeird!
It’s the in your face mentality that generates negativity.
This is sick and what about other diseases in blood?
Also killed by pastuerisation
Odd but anything that helps is welcome.
It’s got us talking all the way over here. Whatever your view, the awareness campaign’s obviously working.
Heck we’ve gone back a fair bit from the Bertie days when we were “the centre of Europe”
Glen it can live up to an hour outside the body.
24 I heard?
Nein danke. Queerocracy in the adcendent. Ffs what next?
Just wait till their looking for a substance to make a cream front cover and a bigger impact!!!
A splash do to speak!!!
Uuggghhh!
“So”
You could cook and eat a HIV positive person and not get it…
WTF Andy?
You’re right Andy. I don’t get it at all.
Great way to get people talking. HIV is a very manageable condition thanks to the advances in medicine but in many cases in Ireland it could have been avoidable if they didn’t have unprotected sex
I’m not just sure… I’m HIV positive
You told the joke wrong, you dope.
Not the first time this has happened, and won’t be the last. (People putting parts of themselves into magazines I mean).
In fact, Mark Gruenwald, a comic book writer for Marvel from the late 70′s all the way to the mid 90s, until his passing, requested his cremated ashes be used to print a comic book. And they were, mixed in with ink and used to print the Trade PaperBack of Squadron Supreme.
Other artists have used their own blood for sculptures, and one famously canned his own excrement, with each can selling for like 250000 grand a tin.
Guys, this is a cool idea BUT IT’S ALREADY BEEN DONE. A Lebanese magazine did this EXACT thing to commemorate the anniversary of the Armenian Genocide. See the original “Printed in Blood” campaign here – eerily similar, no? https://www.youtube.com/watch?v=2W4kcQdoKmQ
Guys, this is a cool idea – but it’s been done! A Lebanese magazine (Audio Kultur) did this to commemorate the anniversary of the Armenian Genocide. See the original “Printed in Blood” campaign here. Eerily similar, no? https://www.youtube.com/watch?v=2W4kcQdoKmQ
have your say