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2011 file image of the Heineken brewery in St. Petersburg, Russia. Alamy Stock Photo

Heineken sells Russian business for one euro and expects to incur a loss of €300 million

Heineken apologised in March for creating ‘ambiguity’ on its vow to leave the country following the invasion of Ukraine.

BREWING GIANT HEINEKEN expects to incur a €300 million loss after selling its Russian operations for one euro.

The Dutch firm, which also makes Amstel and Birra Moretti beers, said it has now secured the sale of the business, which includes seven breweries, to Russian company Arnest Group.

Like other major Western companies, Heineken pledged last year to quit Russia, but drew criticism earlier this year after a Dutch investigative website reported that it was continuing its Russian sales.

Heineken apologised in March for creating “ambiguity” on its vow to leave the country, saying it was hoping to secure jobs for its Russian employees but struggling to find a buyer for its Russian business.

The brewer said in a statement today that the sale had received all the necessary approvals and “concludes the process Heineken initiated in March 2022 to exit Russia”.

The move will incur an expected total cumulative loss of €300 million, it added.

All remaining assets including seven breweries in Russia will transfer to the new owners, Heineken said.

It added that the Arnest Group had provided employment guarantees for the next three years for the 1,800 Heineken employees in Russia.

“In addition to the Heineken brand which was removed from Russia in 2022, production of Amstel will be phased out within six months,” it said, adding no other international brands would be licensed in Russia.

Dolf van den Brink, Heineken’s chief executive and chairman, said: “We have now completed our exit from Russia. Recent developments demonstrate the significant challenges faced by large manufacturing companies in exiting Russia.

“While it took much longer than we had hoped, this transaction secures the livelihoods of our employees and allows us to exit the country in a responsible manner.”

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