ARE YOU INTERESTED in making the exciting step of selling a property? Like any other big financial decision, preparation will go along way in making the transaction stress-free for you and your family.
Shane, from Dublin, recently made the leap and sold his family’s home. With three kids and space at a premium, Shane and his wife decided to sell their house so they could buy a property more suited to their family’s growing needs.
Relying on the guidance and advice of his estate agent Karl from Russell Estate Agents, Shane used a Daft Advantage Ad to sell his house for €50,000 over the original asking price. For Shane, taking out a Daft Advantage Ad, which start from only €99, was a very savvy idea as it not only made the process easier but also helped Shane maximise the sale.
A Daft Advantage Ad guarantees unbeatable visibility, attracts more buyers and gets the best return possible for your home when selling. Daft.ie is Ireland’s number one property website, covering the entire country. With three times as many house buyers as their nearest competitor, Daft.ie is the best place to sell your property in Ireland.
With a Daft Advantage Ad, your home is guaranteed unmatched exposure as it will appear at the top of search results on Daft.ie, generating up to three times more ad views on your property. More potential buyers viewing your ad means more chances to secure the best price for your home.
You don’t sell your house every day (or even every year!), so using a product like a Daft Advantage Ad helps you get the most from the process. With maximum exposure and unbeatable visibility guaranteed, an Advantage Ad is an absolute must-have when selling your house.
When selling your house, one of the keys to a successful sale is attracting buyers. You need eyes on your ad and viewings on your home for that to happen.
Karl, the estate agent working with Shane, floated the idea of a Daft Advantage Ad as a way of getting more eyes on the property to attract more buyers. A quick sale wasn’t necessarily the ultimate goal, but when views on the ad skyrocketed, Karl rapidly began organising numerous viewings.
Karl looked after everything for us on our behalf,” Shane said. He was relaying the information that we were getting a lot of views and that it was coming from using the Advantage Ad on Daft.ie. The feedback from him was all very positive and then there were lots of viewings.”
The number of viewings carried out became a welcome problem for Shane’s family, as trying to herd his young kids out of the way for midweek viewings became a regular occurrence.
Having started as a regular ad, moving to a Daft Advantage Ad saw views on the house double, according to estate agent Karl.
“There were two to three times more inquiries when we upgraded it, increased exposure, increased views and the viewing numbers were fantastic,” he said.
The viewing numbers over the four weeks of the ad were “incredible”. Karl, as an estate agent with years of experience selling homes, credited the increased visibility as the reason why the property sold for €50,000 over asking in what was a record sale in that particular estate.
“The more people viewing the ad online, the more people coming to look at the house, the more chance there’ll be bidders, which is what you want when you’re selling, so it was all very good,” Shane added.
The level of interest in the property meant Karl could progress the sale quickly and helped reduce the amount of viewings, much to the relief of owner Shane.
It [a Daft Advantage Ad] cuts down on the number of viewings needed,” said Karl. A lot of these properties that are on Advantage Ads, they’re gone after two or three weeks and they’re well in excess of their asking because viewing numbers are so strong. For the agent, I think it’s a no-brainer,” he added.
With a Daft Advantage Ad, your ad is placed at the top of the property listings. When potential buyers visit Daft.ie, they can see your home immediately. Being at the top of their mind is crucial to increase interest in the house. As well as unbeatable visibility on Daft.ie, an Advantage ad allows you to advertise larger photos of your home and a bigger number of photos, meaning your ad attracts even more eyes.
It’s a hugely useful tool for estate agents like Karl who said all the features of the Advantage Ad help make it stand out to buyers.
“It looks premium too,” Karl said. “When the property is featured up at the top of the page and you have the bigger agent branding, I think people are attracted to that. We can see from the clicks onto it as well that it just performs well.”
For Shane, he was over the moon with the result and the interest generated in his house.
“It worked for us as it got us more viewings, it got more people interested in the house,” he said. “At the end of the day, the more people looking at your ad online, the more chance of people then going through and turning these views into bookings, and then potential buyers. It’s part of any sales process – the more people that view your ad the better so I would highly recommend Advantage Ad for that,” he added.
As Shane was looking to purchase a home suitable for his growing family for years to come, securing a final sale price he and his wife were satisfied with was top of his agenda. The Daft Advantage Ad helped make this a reality on the back of the increased interest, which led to a final price well above asking.
“We had a price in mind when we went to sell and then we’d be looking at the market to find our next house, which we’re still in the process of looking for, and we had to reevaluate our expectations after putting our house up for sale,” Shane said.
“Myself and my wife were very happy with the final price,” Shane said. “We needed as much as we could get for our own new house, which is why we held off until we got a price we were happy with,” he added.
Estate agents like Karl recognise the value for money offered by a tool like a Daft Advantage Ad, and would encourage anyone selling their home to consider it.
For the amount of money that a Daft Advantage Ad costs, it was €99, we achieved €50k over the asking and the asking was the highest asking for that particular estate. The numbers speak for themselves,” Karl said.
For what is a massive financial decision, making a return on investment as substantial as what can be provided by a Daft Advantage Ad makes sense for all home sellers. In Karl’s words, an Advantage Ad is “absolute no brainer.”
Daft Advantage Ads guarantee unbeatable visibility, bring in three times more views and help you achieve the best return possible on the sale of your home.
Ask your agent for a Daft Advantage Ad today.
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