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Why was the campaign so lacklustre? For the same reason 'no-one bothered going to Dublin matches this summer'

We take a look at some of the factors that led to such a mundane Áras campaign.

FRIDAY’S VOTE THAT saw Michael D Higgins re-elected as president of Ireland had the lowest ever turnout in the history of the Irish State.

Just 43.87% of those eligible to vote went to the polls, meaning over 1.7 million stayed away.

This contrasts sharply with the 2.16 million that turned out just a few short months ago for the Eighth Amendment referendum, with 64.13% of the electorate turning out to vote.

The electorate clearly wasn’t galvanised in the same way because it was already a “forgone conclusion”, according to DCU political science professor Eoin O’Malley.

He told TheJournal.ie that this was perhaps the main contributory factor in this campaign and the clear narrative that Higgins would win the election meant that many people didn’t get too invested.

“If you know what the result is going to be, you’re less likely to be interested,” O’Malley said. “It’s like a sports match. No one bothered going to Dublin matches in the summer as they already knew who’d win.”

Political commentator and account director at Carr Communications Johnny Fallon echoed these sentiments and told TheJournal.ie that when people realised there would only be one winner “they lost interest in it”.

Fallon linked this apathy with the approach of the main political parties to the election.

Higgins was supported by the Labour Party, whom he represented for decades, but also had the backing of the two main parties Fine Gael and Fianna Fáil.

In the case of Fianna Fáil, this was the second presidential election in which it hadn’t run a contender for the Áras.

Fallon said. “There was some kind of doubt over whether [Higgins] would run, and I don’t think that helped things. 

Once he decided he was, it became the first presidential election where both of those main parties decided to sit it out and not be bothered. I think that set the tone.

Quality of candidates

With neither Fianna Fáil nor Fine Gael opting to run candidates from within their own party, it diminished the potential quality of the race straight away, Fallon said. 

He said: “They’re the ones with the largest reach down into communities. They sent a signal the presidency doesn’t really matter.”

Both parties got behind Higgins’ re-election bid with a number of events but, if they’d been backing their own candidate, this support would have been far greater.

O’Malley said that what the electorate was left with were “five pretty weak candidates against Michael D”.

“Nobody who had a chance would have been interested in challenging him,” he said.

The other candidates were up against it anyway given Higgins’ support, and the route they had to take to be on the ballot may not have helped matters either.

Johnny Fallon said: “When we got into the campaign, we had a series of independents declaring they were running. Their first job was to get a nomination.

That took up so many weeks. By the end of that, they had little or no time to build up momentum heading into the campaign.

And what about Casey?

He was dead last in opinion polls in the run up to the election but defied expectations by earning over 20% of the vote.

He became a focal point of the election after his comments about the Travelling community.

His subsequent good performance has prompted questions over what exactly drove this increase in support in the last couple of weeks of campaigning.

“The Casey phenomenon – I think people are reading too much into it,” according to Eoin O’Malley. “I think it’s more boredom than anger. A mainstream political would be scared to say anything about travellers because they’d be attacked for it… There is anti-Traveller sentiment in Ireland. It’s not uncommon.”

Fallon said that one-fifth of voters opting for Casey doesn’t mean that one-fifth of voters are anti-Traveller or agreed with Casey’s comments.

“It was he was the only candidate looking to be saying something completely different,” he said. “I think that sends a note to people that too much consensus is not a good thing. 

“Political parties need to take stock of this. People need to be seeing a divergence of opinion. They need different options. The centre always depends on people having mild disagreements. When there’s nothing to disagree about, people end up looking the other way.”

What the president actually does

It is also simply the role and function of the president that created this voter apathy for this presidential election, Fallon and O’Malley agreed.

During the campaign, candidates all made their pitch for what they would do as president. But the limits of the role and people’s clear understanding of what can and can’t be done played a role in making this an election that failed to capture the public’s imagination. 

“At the back of all of this is the sense that it didn’t really matter,” Fallon said.

Nothing the president does is actually going to impact people in their daily lives.

On what a president actually does, O’Malley added “they don’t do very much”. Given Higgins’ clear lead, “why would you vote in an election that doesn’t matter?”

“Given that, 44% is a pretty respectable turnout actually,” he added.

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    Mute Genius 80s+
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    Oct 28th 2018, 2:18 PM

    There is a small group of people in a political bubble to whom this matters, In the main most people are just trying to keep a roof over their head and feed a family and run a car, It’s irrelevant who is the president.

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    Mute Mr E
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    Oct 28th 2018, 2:25 PM

    Exactly. The Media were all behind the supposedly independent MDH as were FG/FF/Labour whom all canvased for MDH. Anyone else had to fend for themselves and fight a biased media. Many Casey voters voted for him as a 2 fingers to the Establishment. Plus I’m sure Leo saying not to vote for Casey had the opposite effect. I knew MDH would win but i voted for Casey because Leo said not to. Roll on a GE.

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    Mute KingCrisp
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    Oct 28th 2018, 3:02 PM

    @Mr E: The Biased media. “the Establishment.” Off to Trump QAnon school for you

    38
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    Mute Hellenize Dublin
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    Oct 28th 2018, 4:12 PM

    @KingCrisp: he ain’t wrong though is he? There’s the problem right there. He identifies an issue and your response is to put him in the “Trump” category

    Weak discourse and doesn’t address the problem

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    Mute Hellenize Dublin
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    Oct 28th 2018, 4:12 PM

    @Hellenize Dublin: and I mean the commentator, not Casey

    27
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    Mute Dáithí O Raghailaigh
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    Oct 28th 2018, 2:23 PM

    Because the job is of no significance

    131
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    Mute Brian McDonnell
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    Oct 28th 2018, 3:47 PM

    Politics is becoming more and more about justify and perpetuating its own existence, with the promises made being inversely proportional to what is actually deliver, resulting in an ever widening disconnect between the elected, and the electorate. Like many of the institutions of this country, people no longer hold the office of the Presidency in awe, it has just become an unnecessary expense and increasingly irrelevant in the 21st century.

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    Mute Young Politician
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    Oct 28th 2018, 2:24 PM

    The problem was I was constitutionally barred from running because I am under 35 years old. The age restriction must be lifted to allow excellent millennial candidates to participate in the contest. Supporters: I promise to shake up the 2025 race

    47
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    Mute Pixie McMullen
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    Oct 28th 2018, 2:28 PM

    @Young Politician: what are you bringing to the table to shake it up? Your rattle ?

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    Mute CryptoSteve
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    Oct 28th 2018, 2:41 PM

    @Young Politician: https://youtu.be/T3jIE3b-bhY

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    Mute Anthony
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    Oct 28th 2018, 2:48 PM

    @Young Politician: who are u for a start

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    Mute Young Politician
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    Oct 28th 2018, 2:52 PM

    @Anthony: My name is Fiachlá Nó Bhréanchú, I am a Local Area Representative for the Clonbarrack / Drumcarney ward

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    Mute Young Politician
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    Oct 28th 2018, 2:53 PM

    @Pixie McMullen: I am bringing a new energy, fresh ideas, a Presidency for the people, and of course a disdain for political clichés

    17
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    Mute Paddington C.
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    Oct 28th 2018, 3:03 PM

    @Young Politician: well you be “saying it like it is”?

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    Mute KingCrisp
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    Oct 28th 2018, 3:04 PM

    @Young Politician: You campaign video
    https://www.youtube.com/watch?v=T3jIE3b-bhY

    9
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    Mute KingCrisp
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    Oct 28th 2018, 3:09 PM

    @Young Politician: “I am bringing a new energy, fresh ideas, a Presidency for the people, and of course a disdain for political clichés” a doff of my hat to your adroit sarcasm.

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    Mute Leadóg
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    Oct 28th 2018, 3:46 PM

    @DrRexButts: Go to a dictionary and look up the meaning of dead.

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    Mute Paddington C.
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    Oct 28th 2018, 4:02 PM

    @Leadóg: dead language

    noun

    a language which is no longer in everyday spoken use, such as Latin.

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    Mute Quentin Moriarty
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    Oct 28th 2018, 4:37 PM

    @Young Politician: I am sure you are a smart man however would you have sufficient life experience to have a discussion with the Sultan of Brunei for example ?

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    Mute Young Politician
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    Oct 28th 2018, 8:30 PM

    @Quentin Moriarty: People are the same everywhere, kings and peasants alike must sit down and shit once a day. It’s in that spirit of shared humanity that I would address the Sultan

    5
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    Mute Young Politician
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    Oct 28th 2018, 9:32 PM

    @DrRexButts: All good ideas, will consider you for an advisory role in the Aras

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    Mute Niall
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    Oct 28th 2018, 2:50 PM

    A titular head of State only appointed by the constitution so as to replace king. Irrelevant and costly embellishment for our so called democracy. We just saved on another undeserved pension.

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    Mute Garvan Gallagher
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    Oct 28th 2018, 5:35 PM

    Move on journal ffs

    26
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    Mute Dermot Lane
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    Oct 28th 2018, 4:02 PM

    If we must have a president (and I don’t think we need one) about we let the Oireachtas choose the president and avoid this unnecessary expense every 7 years? Between 15 and 20 million euro this election has cost, that’s a lot of money for what is a pointless, almost powerless position.

    28
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    Mute Charles McCarthy
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    Oct 28th 2018, 7:55 PM

    Is it possible, just possible that no one cares. The general public are jaded with the political class. Heading into xmas a season of unbridled spending and subsequent debt. No one is interested anymore in the elite. My eyes glaze over when I hear and see them. Leave it out lads, everyone is jaded.

    21
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    Mute Anne Warren
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    Oct 28th 2018, 2:18 PM

    Citizens should beware of voting fatigue, also known as Electionitis. It’s an insidious new disease https://eurofree3.wordpress.com/2017/03/02/referendumvoting-fatigue-also-known-as-electionitis/

    22
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    Mute Hellenize Dublin
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    Oct 28th 2018, 4:15 PM

    @Anne Warren: good article but the recommendations (or medicine) were weak. More people vote if they see good change

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    Mute Anne Warren
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    Oct 29th 2018, 7:10 PM

    @Hellenize Dublin: Nobody will see good change unless each and everyone of us votes -

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    Mute Dave Walsh
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    Oct 28th 2018, 3:45 PM

    South park comes to mind A giant douche or A turd sandwich,,or a couple of em in this case…

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