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German magazine prints cover with ink infused with HIV-positive blood

The blood has been pasteurised to neutralise the virus so it poses no threat.

Vanguardist Vanguardist

A GERMAN MAGAZINE has printed a cover that is infused with ink containing HIV-positive blood to draw attention to the virus and challenge the stigmas attached to it.

Just 3,000 copies of the special edition have been printed. To print the cover, three people living with HIV donated their blood and this was then pasteurised to neutralise the virus, making it incapable of transmission.

From there it was mixed in with an ink solution to use in the printing process.

Executive Creative Director of Saatchi & Saatchi Switzerland, Jason Romeyko, who helped create the cover, told CBS news he hopes the magazine will “reignite” conversations about the virus.

“We wanted people to actually hold the magazine and just make the comparison — there’s nothing wrong with holding someone who’s HIV positive.”

Vangardist / YouTube

Inside the issue are a number of articles about ‘HIV heroes’ who speak about the stigma of the disease.

The opening pages of the magazine have an editorial by its publisher and CEO Julian Wiehl who writes:

“If you’re holding the ‘infected’ print edition in your hands right now, you’ll get into contact with HIV like never before….It will make you reflect on HIV and you will think differently afterward. Because now the issue is in your hands.”

This magazine will be available online for free from next week with editors asking readers to make a donation to a HIV foundation. It will also be for sale on news stands in Germany.

Read: The shocking story of the rise of HIV in one rural American community>

Read: Nigel Farage singled out foreign-born HIV sufferers in a TV debate and Twitter lost it>

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41 Comments
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    Mute Ken McCarthy
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    May 2nd 2015, 6:57 PM

    Yeah, I’d be ordering the online edition I think.
    Bodily fluids have no place on any printed media.

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    Mute Bob Beaman
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    May 2nd 2015, 7:23 PM

    Except Hustler.

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    Mute Philip Cavanagh
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    May 3rd 2015, 8:22 PM

    Bob you’re the reason I scrolled down to the comments!!

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    Mute Art Vandelay
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    May 2nd 2015, 6:23 PM

    The Scratch ‘n’ Sniff STD campaign is going to be huge..

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    Mute Pedro deluvio
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    May 2nd 2015, 6:40 PM

    “To draw attention to the virus and the stigmas attached”

    Or

    To draw attention to their magazine?

    Hmmmm!

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    Mute BannerBoyDesmond
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    May 2nd 2015, 11:08 PM

    I heard that HIV blood smells like horse blood!

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    Mute Maoist Dong
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    May 2nd 2015, 6:11 PM

    Absolutely disgusting.

    189
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    Mute Bingy
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    May 2nd 2015, 6:15 PM

    I’d rather be positive then have your negativity.!!.

    105
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    Mute Pauliebhoy
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    May 2nd 2015, 6:16 PM

    Even if it was just ordinary blood it’s disgusting

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    Mute Chris Bruton
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    May 3rd 2015, 6:23 PM

    You’d rather do both, bingy?

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    Mute Jack Dunne
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    May 2nd 2015, 6:16 PM

    Surely its HIV neutralized blood then rather HIV positive

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    Mute Lt. Shiny Sides
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    May 2nd 2015, 11:59 PM

    You’re not gonna get any clicks with a headline like that though

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    Mute Glen
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    May 2nd 2015, 6:15 PM

    The virus does not in the open air. Still a creepy way to make a point.

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    Mute Glen
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    May 2nd 2015, 6:20 PM

    Live* in the open air.

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    Mute Jonathan Stapleton
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    May 2nd 2015, 6:16 PM

    HIV is so hot right now

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    Mute Michael Sands
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    May 2nd 2015, 6:28 PM

    ESPECIALLY WITH IMMIGRATION AS IS TB?

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    Mute Lauren Masterson
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    May 2nd 2015, 6:14 PM

    Just No !

    105
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    Mute aido m
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    May 2nd 2015, 6:15 PM

    Strange but an eye opener none the less

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    Mute Byyys
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    May 2nd 2015, 6:56 PM

    More strange news from Germany.. a few days ago in Hamburg, Someone decided to build a brick wall on the metro, the bricks were kept together with strong adhesive glue. it took 12 hours to break down the wall. Damage’s were estimated at €10,000 (https://twitter.com/HVVStorungen/status/593108565809836032)

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    Mute bo jangles
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    May 2nd 2015, 6:19 PM

    Weeeeeird!

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    Mute Symbolism
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    May 2nd 2015, 6:22 PM

    It’s the in your face mentality that generates negativity.

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    Mute Michael Sands
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    May 2nd 2015, 6:35 PM

    This is sick and what about other diseases in blood?

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    Mute Diarmaid O'Fionnachta
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    May 2nd 2015, 7:01 PM

    Also killed by pastuerisation

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    Mute cosmological
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    May 2nd 2015, 6:16 PM

    Odd but anything that helps is welcome.

    33
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    Mute Lloyd Hetherington
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    May 2nd 2015, 6:39 PM

    It’s got us talking all the way over here. Whatever your view, the awareness campaign’s obviously working.

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    Mute TheLoneHurler
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    May 3rd 2015, 12:34 AM

    Heck we’ve gone back a fair bit from the Bertie days when we were “the centre of Europe”

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    Mute Malcolm Lackey
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    May 2nd 2015, 6:34 PM

    Glen it can live up to an hour outside the body.

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    Mute Michael Sands
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    May 2nd 2015, 6:36 PM

    24 I heard?

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    Mute Aoife Ni Ici
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    May 2nd 2015, 6:21 PM

    Nein danke. Queerocracy in the adcendent. Ffs what next?

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    Mute Pedro deluvio
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    May 2nd 2015, 6:58 PM

    Just wait till their looking for a substance to make a cream front cover and a bigger impact!!!

    A splash do to speak!!!

    Uuggghhh!

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    Mute Pedro deluvio
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    May 2nd 2015, 6:58 PM

    “So”

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    Mute Andy Cahalan
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    May 2nd 2015, 6:59 PM

    You could cook and eat a HIV positive person and not get it…

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    Mute Bob Beaman
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    May 2nd 2015, 7:25 PM

    WTF Andy?

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    Mute Marty Flood
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    May 2nd 2015, 9:30 PM

    You’re right Andy. I don’t get it at all.

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    Mute Kaz
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    May 2nd 2015, 9:35 PM

    Great way to get people talking. HIV is a very manageable condition thanks to the advances in medicine but in many cases in Ireland it could have been avoidable if they didn’t have unprotected sex

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    Mute Tom Doherty
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    May 2nd 2015, 9:44 PM

    I’m not just sure… I’m HIV positive

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    Mute Chris Bruton
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    May 3rd 2015, 6:24 PM

    You told the joke wrong, you dope.

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    Mute Sean Carmody
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    May 3rd 2015, 12:40 AM

    Not the first time this has happened, and won’t be the last. (People putting parts of themselves into magazines I mean).
    In fact, Mark Gruenwald, a comic book writer for Marvel from the late 70′s all the way to the mid 90s, until his passing, requested his cremated ashes be used to print a comic book. And they were, mixed in with ink and used to print the Trade PaperBack of Squadron Supreme.
    Other artists have used their own blood for sculptures, and one famously canned his own excrement, with each can selling for like 250000 grand a tin.

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    Mute Tara Jane
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    May 4th 2015, 6:05 AM

    Guys, this is a cool idea BUT IT’S ALREADY BEEN DONE. A Lebanese magazine did this EXACT thing to commemorate the anniversary of the Armenian Genocide. See the original “Printed in Blood” campaign here – eerily similar, no? https://www.youtube.com/watch?v=2W4kcQdoKmQ

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    Mute Tara Jane
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    May 4th 2015, 6:04 AM

    Guys, this is a cool idea – but it’s been done! A Lebanese magazine (Audio Kultur) did this to commemorate the anniversary of the Armenian Genocide. See the original “Printed in Blood” campaign here. Eerily similar, no? https://www.youtube.com/watch?v=2W4kcQdoKmQ

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