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A GERMAN MAGAZINE has printed a cover that is infused with ink containing HIV-positive blood to draw attention to the virus and challenge the stigmas attached to it.
Just 3,000 copies of the special edition have been printed. To print the cover, three people living with HIV donated their blood and this was then pasteurised to neutralise the virus, making it incapable of transmission.
From there it was mixed in with an ink solution to use in the printing process.
Executive Creative Director of Saatchi & Saatchi Switzerland, Jason Romeyko, who helped create the cover, told CBS news he hopes the magazine will “reignite” conversations about the virus.
“We wanted people to actually hold the magazine and just make the comparison — there’s nothing wrong with holding someone who’s HIV positive.”
Inside the issue are a number of articles about ‘HIV heroes’ who speak about the stigma of the disease.
The opening pages of the magazine have an editorial by its publisher and CEO Julian Wiehl who writes:
“If you’re holding the ‘infected’ print edition in your hands right now, you’ll get into contact with HIV like never before….It will make you reflect on HIV and you will think differently afterward. Because now the issue is in your hands.”
This magazine will be available online for free from next week with editors asking readers to make a donation to a HIV foundation. It will also be for sale on news stands in Germany.
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Yeah, I’d be ordering the online edition I think.
Bodily fluids have no place on any printed media.
Except Hustler.
Bob you’re the reason I scrolled down to the comments!!
The Scratch ‘n’ Sniff STD campaign is going to be huge..
“To draw attention to the virus and the stigmas attached”
Or
To draw attention to their magazine?
Hmmmm!
I heard that HIV blood smells like horse blood!
Absolutely disgusting.
I’d rather be positive then have your negativity.!!.
Even if it was just ordinary blood it’s disgusting
You’d rather do both, bingy?
Surely its HIV neutralized blood then rather HIV positive
You’re not gonna get any clicks with a headline like that though
The virus does not in the open air. Still a creepy way to make a point.
HIV is so hot right now
ESPECIALLY WITH IMMIGRATION AS IS TB?
Just No !
Strange but an eye opener none the less
More strange news from Germany.. a few days ago in Hamburg, Someone decided to build a brick wall on the metro, the bricks were kept together with strong adhesive glue. it took 12 hours to break down the wall. Damage’s were estimated at €10,000 (https://twitter.com/HVVStorungen/status/593108565809836032)
Weeeeeird!
It’s the in your face mentality that generates negativity.
This is sick and what about other diseases in blood?
Also killed by pastuerisation
Odd but anything that helps is welcome.
It’s got us talking all the way over here. Whatever your view, the awareness campaign’s obviously working.
Heck we’ve gone back a fair bit from the Bertie days when we were “the centre of Europe”
Glen it can live up to an hour outside the body.
24 I heard?
Nein danke. Queerocracy in the adcendent. Ffs what next?
Just wait till their looking for a substance to make a cream front cover and a bigger impact!!!
A splash do to speak!!!
Uuggghhh!
“So”
You could cook and eat a HIV positive person and not get it…
WTF Andy?
You’re right Andy. I don’t get it at all.
Great way to get people talking. HIV is a very manageable condition thanks to the advances in medicine but in many cases in Ireland it could have been avoidable if they didn’t have unprotected sex
I’m not just sure… I’m HIV positive
You told the joke wrong, you dope.
Not the first time this has happened, and won’t be the last. (People putting parts of themselves into magazines I mean).
In fact, Mark Gruenwald, a comic book writer for Marvel from the late 70′s all the way to the mid 90s, until his passing, requested his cremated ashes be used to print a comic book. And they were, mixed in with ink and used to print the Trade PaperBack of Squadron Supreme.
Other artists have used their own blood for sculptures, and one famously canned his own excrement, with each can selling for like 250000 grand a tin.
Guys, this is a cool idea BUT IT’S ALREADY BEEN DONE. A Lebanese magazine did this EXACT thing to commemorate the anniversary of the Armenian Genocide. See the original “Printed in Blood” campaign here – eerily similar, no? https://www.youtube.com/watch?v=2W4kcQdoKmQ
Guys, this is a cool idea – but it’s been done! A Lebanese magazine (Audio Kultur) did this to commemorate the anniversary of the Armenian Genocide. See the original “Printed in Blood” campaign here. Eerily similar, no? https://www.youtube.com/watch?v=2W4kcQdoKmQ
have your say