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THE HSE HAS launched a new social media campaign promoting safe sex to coincide with Electric Picnic, with the tag line #respectprotect.
It replaces the long-running Johnny’s Got You Covered slogan and adverts, as the HSE’s Sexual Health and Crisis Pregnancy Programme’s campaign aims to carry on the focus on the importance of using condoms to protect against STIs and as a form of contraception.
The HSE said the new campaign will provide it “greater flexibility” in sending these messages to young people.
At the festival in Stradbally this weekend, an outreach team will disseminate condoms and lubricant sachets to Electric Picnic attendees. The campaign will also see icons, tattoo stamps and photo frames used to engage young people on social media channels.
It’s all part of actively encouraging sexually active young people to think ahead, access correct information and practice safer sex.
Helen Deely, the HSE’s programme lead in this area, said: “Moving to the new campaign will provide the HSE with greater flexibility in conveying more targeted and credible safer sex messages to our younger audience.
Our move from Johnny’s Got You Covered to #respectprotect is in response to both policy and significant social change in Ireland over recent years. Developed in partnership with young people and our sexual health community partners, the colourful heart logo, which endorses the campaign, is understood to be a symbol for care and inclusivity, respecting all sexual orientations.
According to provisional figures from the Health Protection Surveillance Centre, there were 5,200 cases of young people diagnosed with either chlamydia (3,730), gonorrhoea (872) or genital herpes (598).
This was an increase of 11.2% in the STI rate among 15-24 year-olds compared to 2016 figures.
The HSE provides more information about STIs, consent, relationships, contraception and crisis pregnancy here.
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Poor Johnny got the sack!
@Brendan McKiernan: Johnny got the clap.
@Brendan McKiernan:
Should have read the instructions!
@Brendan McKiernan: so it seems that their Johnny is as outdated as the one in my wallet….
My Dad told me condoms don’t work
@Nigel Kelleher: bone killers
@John Longmore: there’s apparently a Russian saying along the lines of “sex with a condom is like smelling flowers through a gas mask”
@John Longmore: only for those inept at putting them on
@Harry Whitehead:
And an Irish one I heard years back down in South Tipp. “Its like washing your feet with your socks on”
@Harry Whitehead: you wonder why Russia has a high HIV rate
Just searched that hash tag on twitter. Not one tweet from the HSE but lots from a person highlighting wildlife issues.
The HSE media team should really check common uses of hash tags before creating a new campaign.
@John McCarthy: #BeGoneGonorrhoea would have been my choice.
@John McCarthy: the hse is too busy wasting money at the top. It is a failed and corrupt organisation .
Reminds me of the Eagles track. .”Johnny come lately”
The new campaign will be something like “ hey let’s get drunk together, have sex together, and in the morning I’ll regret it and have you charged with rape’ Men is it worth it ? Just go have a wank.
There job done, no need for expensive advertising companies!
@Brian Smith: feckin incel
The latest money spending exercise from a Government Department.
Last week it was an ‘Irish Water’ Propaganda campaign, this week a HSE STI campaign that will do little or nothing to reduce trolley numbers.
@eastsmer: Exaclty especially with new Trolley Numbers
http://www.thejournal.ie/hospital-overcrowding-ireland-4212102-Aug2018/#comment-7485475
New john wayne condom called ….’Cover me im going in’
Can`t wait to see all the condom framed profile pics on Facebook over the next few days.
Come on Sean… “disseminate condoms and lubricant sachets”
Perhaps you are thinking about insemination… you disseminate information and distribute product !!!!!
It should have went just in Casey,Johnny s got you covered
Who washes their feet with their socks on?
Remember No Glove No Love
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