OVER HALF A million Irish people have donated to the Ice Bucket Challenge via text.
It’s the most popular social media craze this year, surpassing the no make-up selfies which raised over €1 million for cancer research.
Over 500,000 people have donated after completing the Ice Bucket Challenge, compared to the 259,000 make-up free ladies who donated back in March.
Aisling Farrell is the Chief Executive of the Irish Motor Neurone Disease Association, she said: “IMNDA could never have imagined the public response that we have received through the MND Ice Bucket Challenge.
We are overwhelmed with the support the Irish public have shown us and our MND community, their generosity has touched people with MND’s lives, made them smile though they are living with this terrible illness and provided much needed funds to continue services they desperately require.
“This campaign took everyone by surprise and LIKECHARITY have supported the IMNDA each step on this incredible ‘chilly’ journey.”
LIKECHARITY is the Dublin mobile fundraising company behind the Ice Bucket Challenge. It provides a text donation service free of charge to Irish charities. It’s COO, John Kyne, said;
Knowing Irish people are always quick to help a good cause, and have a bit of craic doing so, we battened down the hatches in preparation.
“But once again the Irish people have gone above and beyond, eclipsing all other viral campaigns by miles.”
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