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HOW’S THIS FOR a tourism ad:
… so it is in our own interest, to welcome our friends the tourists; to tidy up the countryside, to brighten our towns, our shops, and homes, so that as they say farewell, they resolve to return next year, to the hearts they left behind.
The above is an excerpt from a two-minute animated advertisement, called Beau Guest, made in 1956 in order to explain the many benefits of tourism to the Irish economy.
It hilariously compared the ‘welcome’ Celtic warriors gave Vikings to the red-carpet-roll-out that visitors got – and in an attempt to really show people how important tourism was, equated it to the all-important Irish agriculture sector.
The Irish Film Institute (IFI) Archive have recently made short films like this one available to watch for free on their new IFI Player.
It also features advertisements, home videos and media reports on the player, including a look at the Howth Tram which went out of service in 1959, an etiquette announcement on how to behave properly in church, and the bizarre public information film called Love and Money.
Sponsored by the Department of Posts and Telegraphs, the film which is set in Dublin city, tells viewers to ‘start saving and stop daydreaming’ or your relationship might fall apart.
Kasandra O’Connell, Head of the IFI Irish Film Archive, has been dreaming of a ‘virtual viewing room’ – now the IFI Player – for the past 10 years. She’s passionate about the work that she and her team do, and says that the new IFI Player will show the real extent of their work, which can be “very laborious”.
“We have film in all types of formats – from home-movie tapes, to broadcast quality-type reels, to digitally-formatted films. We have to make sure that a reel is in physically good enough condition to digitalise.”
Whereas with film all we need is a light to shine through the reel, when we digitalise something, we have to make sure it is prolonged so that it can be opened on any device in the future.
Reel-y exciting
Of course, she says the work can be extremely exciting and rewarding too.
“We’ve been launched for two weeks now and the feedback is better than we could’ve ever imagined – and from all over the world.”
She says that the most exciting part of the project is the restoration of 8,000 damaged rolls of Irish television advertisements – some that go back as far as the 1960s.
“One of the team said that if you laid out the film end to end, it would stretch from the IFI [located in Temple Bar] to Stokestown.”
The rolls of film were damaged by mould while in storage on an off-site facility, but recent funding through the BAI means that they will be restored, digitised and uploaded to the IFI Player.
There are three people working full-time at restoring the advertisement film, while all 15 members of the IFI Archive pitching in to help with the IFI Player.
New material will be uploaded at the end of every month – with no end in sight for the project.
Funding the IFI Player
When asked about funding for the Player, O’Connell says that 25% of their funding comes from the Arts Council, and doing things “as economically as we can”.
“We’ve always found a way. It’s through our partnerships and the commercial side of the IFI – through ticket sales for films and events - that keep us going, but it can be very difficult.”
The IFI Archive relies on donations from the public to give them the material they preserve – they also have a partnership with the Irish Film Board and the Broadcasting Authority of Ireland.
In the past 10 years they have accumulated 30,000 canisters of films, and 15,000 public service broadcasting film, as well as documents such as production notes.
O’Connell says that the real beauty of film is the ease of communication and the connection it creates to the past:
The moving image is so democratic, so visceral. I can show a video to someone and I don’t need to say anything, you’re just automatically transported back in time and connected to a different period.
Go on home to your sexy wives !
If the Swedish government need someone to go over to Sweden and have lots of sex with lots of sexy blonde Swedish women I’m game. Willing to do my bit to help the world.
I think Sweden might just have bigger fish to fry than Coitus right now…and for many years to come….
There is probably a lack of consensual sex going on in fairness.
But at least society isn’t too white anymore! Yucky Caucasians!
It’s funny I spend half the year surrounded by Approx 1,500 Swedes and none of them seem to think they have the issues you regularly highlight! Maybe living there they know something you don’t
Plenty of sex going on …if being held down in an ally and gang raped by 6 Muslims counts ??
We’re to busy having our coffee breaks (Fika) and judge people who earn more than us. And wish someone else would do something about it.
No sex please, we’re multicultural.
Multiculchies you mean?
Might have something to do with the fact that they’ve spent decades demonising traditionally “masculine” behaviour and possibly even broken the native Swedish men to the point were they’re probably afraid they might be considered a sex offender for daring to so much as even flirt with a woman. Meanwhile, they’ve imported an actual real life rape culture, let it run wild and free, and done everything in their power is done to cover this up. There seems to be plenty of sex happening in Sweden. It just isn’t consensual and Swedish men aren’t usually getting any.
Call me feminine again, and I swear I will hit you with my handbag. Behave.
If you’re talking about sex then you’re not getting any.
The imported enrichers are having loads of “sex”with local Swedish women
Sweden has broken their men , they are ladyboys now compared to their Viking heritage. Maybe their women are hoping to get some action from the new invaders?
So, does the Swedish government want to encourage its citizens to have more sex? if so, I wonder how they’ll go about that.
I’d imagine they’ll just do what our government do to us and f*(k them when they’re least expecting it.
Tax incentives.
No, it will be an excuse to add more migrants to their population?
Swedish Blondes having less sex!!! I think the country needs more Psychiatrists for the male population.
There just worried if they’ll be a minority in 40 years to come!
But their wives are so sexy.
Until they become your wife….
I actually find this incredibly sad men in Sweden now are probably afraid to talk to woman due to the radical feminist movement in that country. The one bright spot is there a new kind of men in Sweden now and believe me girls they wont take no for an answer
Swedes eh? Well, that’s a turnip for the book!
Radish-ing news, isn’t it? :o
I’m thinking of melons now after that…
Swede here! I’m not sure this article is entirely true. I have sex constantly.
I wish I wasn’t alone when i do, though. :/
I’m no sociologist but I think when electricity becomes available in a country the birth rate plummets 20 to 30 years later. Education and contraception are the main reasons but people sitting around watching television and on computers instead of having sex doesn’t help.
Tyrn off the Red Light probably has something to do with it.
And feminists.
If it’s a jailable offence to have paid for sex I’m not surprised nobody is taking a chance
Plenty are still doing it here…
In some countries of Western Europe there is too much sex and not enough babies born to maintain the population level. Some societies aren’t reproducing themselves and depend on continued immigration to keep the economy functioning. The Swedish Government should be taking a hard look at the birth rate.
Or bring in millions of migrants.
*Rolls up sleeves* Time to help our Swedish cousins…
Sex with cousins, yikes…
probably will end up lowering the age of consent to 5
Swedish women are getting desperate.
http://www.thelocal.se/userdata/images/article/w468/5ee82349658ce91f2c69734335eb2ff4b698810310eef04fae6b5de60a556684.jpg
Down with that sort of thing
They can’t see what they are doing in the winter, then there is the cold and in the summer they can’t do it in sunlight?
50 shades of Sweden?
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