Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

AP Photo/Frank Augstein

In photos: 8 brands you won't see after 2012

See which names made it into 24/7 Wall St’s list of brands it expects to disappear over the next 18 months.

NOKIA, SAAB, MySpace and Sony Ericsson: four of the brands that are likely to disappear in the coming year and a half, according to the business news site 24/7 Wall St.

Some of the brands, like American Apparel, are suffering from falling sales, liquidity issues and the rising cost of raw materials.

The site says it made its selection on the basis of parent company disclosures about the likelihood of shutting down operations, a downturn in profits, bankruptcy, and rising operating costs.

Car manufacturer Saab admitted this week that it does not have enough money to pay its employees. The company said it is struggling to secure short-term funding to enable it to issue the pay cheques, but says it’s “not giving up”. Saab sold just 30,000 cars last year, when it needs to offload an estimated 120,000 of them to break even.

Meanwhile, Nokia announced recently that it would be cutting 4,000 jobs worldwide by the end of next year as it works to cut costs and counter competition from its rivals. Its CEO Stephen Elop issued an internal memo earlier this year outlining the company’s plummeting performance and its struggles across each of the high-, mid- and low-end product ranges.

In photos: 8 of the brands listed by 24/7 Wall St:

In photos: 8 brands you won't see after 2012
1 / 8
  • Nokia

    (Photo: Andrew Matthews/EMPICS Sport)
  • Kellogg's Corn Pops

    (Photo: AP Photo/Gene J. Puskar)
  • American Apparel

    (Photo: Katie Collins/PA)
  • Sears

    (Photo: The Canadian Press/Geoff Howe)
  • MySpace

    (Photo: Martin Keene/PA Wire)
  • Saab

    (Photo: AP Photo/Peter Dejong)
  • Sony Ericsson

    (Photo: AP Photo/Wong Maye-E)
  • Sony Pictures

    (Image: www.sonypictures.com)

Read more about these and other troubled brands on 24/7 Wall St >

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Close
13 Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.
    JournalTv
    News in 60 seconds